Seven Vital Steps to Ensure Your Restaurant Doesn't Just Survive But Thrives in the New Economy

1. Seven Vital Steps to Ensure Your
Restaurant Doesn’t Just Survive But
Thrives In The New Economy
By Suzanne Sheridan
ongratulations! By signing up
C for my restaurant marketing
information you have probably
just taken the most important step
Learn The Secrets
Your Competitors
DON’T KNOW!
ever in ensuring the future prosperity
of your restaurant. perfect your location or how unique your menu, if you
leave the acquisition of new customers up to chance or
Does that sound like an arrogant statement to you? It passing trade, you risk becoming a casualty of the sad
is not meant to. It simply means that, from now on, you statistic that more than half of restaurant and
need never worry again about how to fill your takeaway businesses fail.
restaurant with customers. As an entrepreneur and And this is without taking into account the
a restaurant owner or manager, you will already know current, deadly, economic climate which has
that it doesn’t matter how talented your chef is, how radically changed people’s eating-out habits and
already proved the death knell for many good-
quality, independent restaurants.
FILL RESTAURANTS WITH CUSTOMERS
So how can I be so confident that the information you
are about to receive can make such a fundamental
difference to the future of your restaurant?
Well, before I tell you about what I am, let me, first of
all, tell you what I am not. I am not a chef and I do not
own a restaurant. I do not feel I need to tell you about
how to source the freshest, local ingredients, how to
inspire your chef to produce the most inventive and
attractive dishes, where to purchase your tableware at
most reasonable cost or how to oversee your portion
control. Why would I need to do that? I am not the
expert in these things. You are!
What I am an expert in is marketing
and, in particular, marketing for
restaurants. I specialise in showing
restaurant owners how to increase their
profits and make their businesses work for
them. I know how best to get customers to
come through your door to eat in your
restaurant and, when they have done so,
to come back again and again and to
bring their friends and family with them. In
How would it feel to know you never need worry short, I know how to fill restaurants
with customers! (In this report, for the
again about how to get customers?
sake of convenience, I largely refer to

2. restaurants but my methods apply equally well to takeaway businesses.)
It has taken me YEARS of studying the best marketing techniques in the world and years of working with
businesses, in many industries including the independent restaurant sector, to gain this knowledge. I
have made it my business to study excellence and to use and apply the most dynamic strategies that have made
multi-millionaires and multi-million pound businesses all over the world.
With the outstanding knowledge and expertise that I have been privileged to gain over the years, I know, first
hand, how much it would benefit your quality of life, your level of wealth and your business to do what I have done. I
also know, having worked with a large variety and number of restaurant owners, that there is not a hope of you
being able to find the time to do that!
I know you are so busy working in your business that you barely have time for anything else,
let alone to find the time, energy and resources to spend years studying the revolutionary
secrets of the world’s great marketing geniuses.
The great news is that YOU DON’T HAVE TO!
From now on, if you want it to be,, this specialist knowledge and expertise can be at your fingertips and
you can become completely equipped to build a prosperous and successful business, despite the
current economic climate and all the other challenges that you are facing right now. Not only that but,
together, we can make sure that your restaurant not only survives the Recession but that it thrives
beyond your wildest dreams!
SAY GOODBYE TO ANXIETY
(By the way, the first two steps in your free report concern a couple of very important ‘Don’ts’
that will save you money straight away!)
How would you feel if your restaurant was so successful that you could finally take the time off that you
deserve?
Can you imagine what it would be like if you knew, for sure, that you need NEVER suffer any more fear
over whether your business will bring in a healthy profit?
Does this sound like a pipe dream to you? Well, don’t just take my word for it.
Try my proven strategies and see for yourself. They are working for the businesses right now who are
bucking the trend and going from strength to strength while others are struggling and fearful of
survival.
They will work for you too!
With very best wishes for
your future success and happiness
Suzanne Sheridan
Suzanne Sheridan

3. Step One
STOP Wasting Money on Marketing and
Advertising That Does Not Work!
A lot of independent restaurant owners fall into the trap of advertising like
the big chain restaurants and, consequently, either waste a great deal of
money on brand and image advertising or fail to track and measure whether
their adverts are working for them or not.
The trouble is that copying these brand-name restaurants is like a swan
behaving like a lion. It makes no sense at all. The big chain
restaurants have all sorts of reasons why they advertise and market and
some of them do not have anything to do with directly investing in getting
customers. Because your agenda is so much simpler, you need to
concentrate on investing your money into directly ‘buying’
new customers.
You need to know exactly that, for every pound you spend, you will get
back £5.00, £10.00 or £50.00, for example, and you need to know that STOP throwing money down
you will get it fast! If you follow my money-making strategies, you will the drain on advertising
find that patterns emerge in your marketing systems and you will be able to
that does not work!
confidently and accurately predict the return on any of your investments.
Can you envisage how much it would change your life for
you to know, without any doubt, that for every pound you
invest in a certain marketing strategy you will receive 5, 10
or 50 pounds in return?
This is happening for many businesses right at this moment. If they want to
make some additional profits, they write a direct mail piece or a sales letter or
run an already-proven advert, secure and confident in the full knowledge of
what the financial return will be. (I will offer you the chance later to find ‘How will it feel
out, in detail, about the vital elements for any ad to be successful –
crucial information that very few restaurant owners are aware of.) to know you
SAY ‘GOODBYE’ TO UNCERTAINTY have total
Singer/songwriter John Lennon, of the Beatles, found himself in the same control of your
position when he said: “I sit down and write us a swimming pool.” In other
words, he knew that if he wanted the money for a new pool, all he had to do
restaurant, your
was sit down and write another song. He knew, from past experience, that business and
people would want to buy his new record. If you follow my tested strategies,
you too can raise funds by applying the methods that have already worked for your financial
you. You will be able to say ‘Goodbye’ to uncertainty....FOREVER!
future?’
You will have total control of your restaurant, your business
and your financial future. Just imagine how that will feel!
For the time being, I suggest that you slash your advertising budget in half
and use your savings to fund more direct methods of bringing in customers.
I will, in the weeks ahead, be offering you very straight forward but
essential guidance on the elements that MUST be included in any advert in
1

4. order to give it the greatest chance of success. These elements are so easy to include and yet I rarely, if ever,
see them being used in any independent restaurant advertising.
I have lost count of the number of clients I have taken on who, time and time again, had been spending a fortune
on advertising when the only responses they were receiving to their adverts were from sales reps trying to get them
to spend even more on advertising in yet another publication.
In the meantime, if you want to continue with your traditional advertising, please do not run a single ad until you
have made sure that the responses are measurable. This means that you need to include a method by which
you can track any business you gain from an ad campaign and that you know for sure how many responses each
ad generated.
Step Two
STOP Wasting Money Doing What
Other Restaurant Owners are Doing!
This is a BIG ONE and a fundamental difference in the businesses I know and
have worked with that have become extraordinarily successful.
So please, please stop and make sure you get this
life-changing principle.
It is very simple. Most restaurant owners look around
to see what everybody else in the industry is doing and
then do the same. The trouble is, if you follow
what everybody else is doing, you will get
exactly what they are getting! And, the big
problem is that the vast majority of independent
restaurant owners are currently fearful and struggling.
Many are kept awake at night terrified that their
businesses are on the brink of collapse.
It does NOT make sense to do what the
others are doing or, in most cases, not
doing!
‘It does not
However, if you apply the actions of massively successful businesses who share
your objectives, you too will be very successful. This might seem like a
blinding flash of the obvious, but how do we explain that at least 99.9 per cent of all
restaurant businesses are operating as if completely ignorant of this one logical make sense to
fact?
do what the
others are
doing...or not
STREAK AHEAD OF YOUR COMPETITORS
The great thing is that THIS IS ALL GOOD NEWS FOR YOU! Do something
different, apply strategies that have been proven time and time again to get
doing!’
powerful results, and it will be a simple task to streak ahead of your competitors!
So why is there so much unproductive, unprofitable restaurant marketing out
there anyway?
The answer is very simple. Most restaurant owners, like yourself, comprise some 2

5. of the busiest, most hardworking people in the
land. Early mornings and late nights working
hard in your business do not go hand-in-hand
with spending time on gaining the skills and
knowledge to devise effective marketing
strategies - skills that, without expert help,
could take decades to learn! Consequently,
most restaurant owners are Advertising
Victims, preyed on by media sales people and
ad agencies whose only agenda is to make
money for themselves.
So, let’s just repeat this one more time
because it is such a vitally-important, life-
changing principle...the people who are
exceptionally successful do something
different!
This is what makes them stand out.
The strategies that I am talking about do not
require any big risk taking. People become exceptionally successful
because...they DO
They have been proven to work in the SOMETHING DIFFERENT!
most successful businesses... and the
rewards can be amazing!
Step Three
Replace traditional ‘Brand’ marketing and
advertising with ‘Direct Response’ Marketing
Instead of throwing money at simply getting your name
and logo out there, switch to marketing that produces a
response that you can measure. This is the best way
there is for your restaurant to outperform your ‘Give
competitors.
people a
Unless you have very deep pockets and money to waste, forget about building
your ‘brand’. The best and most effective way of putting money in your bank
account is to only engage in marketing that gives people a reason to
REASON
respond right now. You need to offer one specific thing/deal each time –
something that is attractive enough to make them want to act.
to respond
Most restaurant owners make the mistake of believing it is enough to run an right
ad with a photograph, a phone number, a logo and maybe a few words about the
menu. It isn’t! It is not good use of your resources to simply advertise your
presence and hope that customers will come along.
NOW!’
Instead, visualise your potential customer as the laziest person in the world,
lying comfortably on the sofa, with the telephone just out of reach. What sort of 3

6. offer can you make to them that will motivate
them to get up from that sofa, right now, and
call you to make a booking or pick up a
takeaway?
Make them a compelling offer and put a
time limit on it (for example, a free bottle of
wine for every meal-for-two for the next week).
Ask them to bring the ad in when they come for
their meal – then you will be able to measure
how much business each ad has brought in. (By
the way, a time limit is very important if you
want to maximise your chances of success.
It means people are far more likely to act
straight away.)
‘If people don’t act right away then,
statistically, most will put the
intention to the back of their mind and
never act at all.’
What sort of offer can you make to your potential
customer that will make them want to get up
This is what astute and effective marketing is all and take action right now?
about. Generating a stream of potential customers
who come to you because what you are offering is
tempting enough to them to cause them to take
action.
KEY TO YOUR FUTURE WEALTH!
Exceptional business owners get really good at this. They test on a small, low risk scale many, many different
approaches – ads in the local press, radio, sales letters, different messages on their website etc. and, when they
have measured the responses and are confident about knowing what works best, they roll out the most successful
and highest-performing ones on a big scale.
Keep remembering that, in today’s difficult economic climate, it is not good enough for you to be extremely good
at what you do – running a great restaurant. You have got to give people a good enough reason to
come and find you. This is the KEY to your future wealth and success.
Step Four
Learn How to Write Compelling Sales Copy
All of your sales, marketing and advertising copy needs
to be persuasive and concentrate on the needs and the
desires of the reader. Always keep in mind the ‘YOU’
(your potential customer) rather than the ‘ME’ (you and ‘Your sales copy
your business.) should be all
How many times have you read a sales letter or clicked on to a business’s website
about your
only to find that there is a copious amount of information about the company, it’s customer and
history and what it ‘does’ but virtually nothing about the benefits to the customer?
Does it make you want to find out more, or are you more likely to lose interest? how you will
fill their needs.’
Whatever your copy is for, whether it is for your website, an ad campaign or a
direct mail piece, it needs to concentrate on one clear purpose – how you as a
restaurant will fulfil the needs of your customer. 4

7. Contrary to popular belief, sales copy does not need to be too formal. In fact, statistics show that people respond
far more favourably to copy that comes across as conversational and friendly. Remember that conversational copy is
crucial to building relationships and relationships with customers are the lifeblood of any restaurant. You are not just
looking for a one-sale hit.
The backbone of your business, if it is to be outstandingly successful, needs to be your
ongoing relationships with regular customers who come back to you time and time again
and bring others with them.
People like to deal with people they like and trust. The more you can build relationships, the more successful you
will be. The strength of your sales copy can make a critical difference to the future of your restaurant and there is so
much that you can do to make it powerful and persuasive. In the weeks ahead, I will be offering you
practical advice that you will find will directly translate into profits!
Step Five
Test Pay-Per-Click Advertising On Google
Very few restaurants do this and I do understand that the thought of testing
this, if you are not used to it, can be daunting.
But here is the thing…I truly believe that Pay-
Per-Click (PPC) advertising is the most
powerful breakthrough in marketing
that we have seen in a century!
If you are not trying this, I guarantee that
there is likely a huge amount of
untapped wealth just sitting in your
restaurant right now!
Just think about how restaurant owners
traditionally advertise their businesses.
They place an ad in a local paper, for
example, or on the local radio. Before they
can even get their message across, they
have got to distract the reader/listener
from what they really want to be doing,
which is either reading the editorial in the
newspaper or listening to music/items of
interest on the radio. (Who tunes in to the
radio to listen to the ads?)
But with Pay-Per-Click advertising, you are
simply making sure that your website is found
by the people who are already
looking for you!
‘Do you want to know how you could profit hugely from
I can pretty much guarantee that, while Pay-Per-Click and make sure you are found by the people
you are reading this, people in your area already looking for you?’
are searching on Google for a restaurant to
eat in tonight IN YOUR AREA. 5

8. Pay-Per-Click Advertising (or Adwords) is a marketing
revolution!
If you are not familiar with it, it allows a link to your
website to appear at the top, or near the top, of search
engine results when somebody is looking for the service
you provide. Best of all, you only pay when somebody
actually clicks on your ad, and you decide in advance how
much you are willing to pay and what your overall budget
is.
As an independent restaurant, you can specify that
your ads will only appear to internet users in your local
area.
If you really want your restaurant to thrive and you are
not already doing so, do test this out. And don’t worry if Worried about the technical issues?
you are nervous about how to do it effectively – I will be I can show you step-by-step the secrets
offering you all the help you need, every single step of and tricks to online marketing and how you
the way, to give this amazing opportunity the best
can best tap into the wealth that is waiting
chance of success!
for you!
Step Six
Use Testimonials In Your Marketing!
Making the best use of testimonials is a whole subject in itself. It is the
easiest and most cost-effective way of convincing potential customers to
come and eat in your restaurant.
One of the BIGGEST CHALLENGES in the restaurant business is convincing people in advance that they will
have a good experience with you, that the food, atmosphere and service will be good. Possibly more than in any
other area of business, people choose restaurants that have been recommended to them by others.
And in the current economic climate, people are looking for value, they are more thoughtful and careful and less
likely to take a risk. It also means that, unfortunately, they are more likely to play it safe and opt for a chain
restaurant. They need a powerful reason to try an independent restaurant and the clever use of testimonials on your
part can provide them with that reason.
IMAGINE THE POWER?
It is also important to bear in mind that what others say about you has at least TEN TIMES more
impact than what you say about yourself.
The good news is that it is so easy and economical to use testimonials – and hardly anybody is doing it!
(If you are based in the United States, I do appreciate that recent legislation has meant that you are, unfortunately,
prevented from using testimonials in your marketing and I thoroughly sympathise. )
It is the simplest job in the world to gather glowing testimonials from your satisfied, regular customers and use
them in your marketing. Use them liberally. Can you imagine the power that would be added to one simple ad if
it contained a testimonial from a happy, satisfied customer? There are all types of testimonials that can be used
in an incredible variety of ways and techniques you can use to make them really influential. I will deal with this more
6

9. in the future.
But in the meantime, do yourself a favour if you haven’t done so already (and 99.9 per cent of independent
restaurants that I have ever randomly visited don’t do this), get some glowing testimonials from your most
valued, appreciative customers and tell the world how great you are. It won’t cost you a penny, it will not take very
long and you will begin to see the results immediately.
Step Seven
Turn Your Marketing Into An Ongoing System
Most marketing tends to be made up of one-off actions carried out fairly
randomly which, usually, fail to be followed up properly or analysed
afterwards.
A haphazard approach will yield haphazard results.
What you really need for total peace of mind and to be seriously successful is a carefully-constructed system, built
up over time, so that you end up with a consistent and regular flow of business and where everything flows easily
and smoothly from the first contact with a potential new customer, to a relationship, through to gaining a lifetime
customer, which is where the real money is.
You don’t need to have everything in place before you start as you will find out what works best for your business
as you go along, testing all your strategies and measuring the
responses as you go.
In the restaurant business, it is important to break down your
marketing into two distinct steps. It is vital to remember that the
real profits are in the second step, and yet it is virtually
IGNORED by the vast majority of restaurant owners.
1. Getting new customers to come to your
restaurant.
2. Converting them into customers who keep
coming back.
Why do so many restaurant owners and managers invest SO
MUCH MONEY in getting new customers to book, and yet allow
those funds to GO TO WASTE by allowing those new ones to
walk out of the door after their first visit and failing to retain them
as regular customers?
Why do so many restaurant owners feel so overwhelmed and How can you
anxious when it comes to the hugely important task of regularly start making
attracting large numbers of customers? It is not so surprising. It
is not easy to set up profitable marketing systems when you
big money
are spending all of your time making sure your restaurant is through
run properly. lifetime
If this sounds like you... then don’t worry! You have
customers?
7

10. found all the help you need to ensure that
your restaurant not only survives but
thrives! How would it feel to know that
your restaurant
marketing strategy is so powerful that the
Recession is IRRELEVANT to you?
Imagine what it would feel like to know
you need NEVER have to worry about
your competitors again!
What changes would you be able to
make in your life if your business joined How would it feel for you to know that your
the FEW that are doing extraordinarily restaurant marketing strategy is so POWERFUL
well during this difficult time? that the Recession is Irrelevant to you?
All of this, and more, can be yours
RIGHT NOW! Up until now, my work with
restaurant owners and other businesses that have become extraordinarily successful has been
on a one-to-one consultancy basis. I have visited clients’ premises, worked with them to
revolutionise their businesses and their profits, and charged an awful lot of money!
ONE sales letter of mine alone, sent out on behalf of a small company, generated an additional half a million
pounds in sales! So, as you can imagine, I can charge a great deal in consultancy fees, and my clients pay me
very happily.
So does this mean that I am offering to visit your restaurant as a consultant, help you to massively increase your
profits, and charge you an awful lot of money? No it doesn’t!
Why am I not offering to do this? Because I am giving you a much
BETTER opportunity – a way of revolutionising your business and
dramatically increasing your profits at a TINY FRACTION of the cost
that it would take to hire me for a day!
But why would I do this when I can charge so much money as a
consultant?
Two reasons
Firstly, I understand the independent restaurant industry and I know
that, in the current climate, restaurants are struggling even more than
most businesses. Competition is high and funds are tight.
And I hate to see so many high-quality, well-run restaurants suffering
so much because of a lack of custom. I have almost got to the point
where I cannot bear to eat in one more restaurant and face seeing all
the empty chairs and tables, with staff standing around with nothing to
do, when I know that, with my marketing expertise, things could be so
dramatically different. (And this is really bad news for me as I love to eat
out!)
GOING TO THE WALL ‘I hate to see so many
high-quality, well-run restaurants
So many good restaurants are going to the wall at the moment and it suffering so much because of
is just not fair. I genuinely want to help and I know that my skills could lack of custom.’
make such an earth-shifting difference. But I have only got so much
time and energy to help individual restaurants on a one-to-one
8

11. consultancy basis. Secondly, I don’t need to hire myself out for the day anymore. It is hard work for me, I can often
spend hours stuck in traffic and, quite frankly, I don’t need the money.
I would much rather help a larger number of businesses in a much more cost-effective way. I get the satisfaction
of knowing that I have helped more people, I don’t need to waste time stuck in motorway traffic jams, and you get
access to my life-changing expertise for a FRACTION of the cost.
Here are just some of ways that I will help you to make the Recession irrelevant to your
business, dramatically increase your profits and ensure your financial future and freedom.
I WILL SHOW YOU......
How to get customers to come to your restaurant and to keep coming back, bringing
their friends and family.
How to at least DOUBLE your profits using some very simple steps!
How to put a marketing strategy in place that is GUARANTEED to work and that you can
rely on to bring in customers time and time again.
The BIG SECRET that is guaranteed to get customers to keep coming back to you, time
and time again.
How to use the press and the media to gain the publicity that advertising can NEVER buy.
(I am a former journalist and know exactly the sort of PR that works and, just as importantly, the
sort that doesn’t!)
How to run ads that actually work and pull in customers (as opposed to the vast majority
that are a complete waste of time!)
The easiest and cheapest method to get new customers that virtually no other restaurant
is using.
How to boost your profits by getting your customers to spend more!
The simple ways to teach all of your staff how to become effective salespeople.
How to kick start your route to increased profits easily, quickly and cheaply.
How to use Direct Response Marketing to regularly pull in customers and streak ahead of
the competition.
How to automate your marketing so that you maximise your profits for the least amount
of work.
How to easily develop strong relationships with your customers and keep them loyal to you.
How to write highly-effective sales copy that will make customers come to you.
How to harness the power of social media to bring in new customers.
How to use Pay-Per-Click advertising to let yourself be found by the people who are 9

12. searching for you!
How to communicate with and influence your customers into coming back to you in
preference to your competitors.
A KEY method to dramatically boost your profits that nobody else is using.
How to optimise your business at NO cost.
How to use the Recession as an OPPORTUNITY!
How to say goodbye to risk.
The truths about the pricing myths that will revolutionise your business.
The psychology of the customers who are prepared to pay more and how to get
them to come to you.
How to generate leads and new business in ways that your COMPETITION HAS NOT
EVEN HEARD ABOUT.
The one major concept about your customers that will bring you more guaranteed
profit than you could ever have imagined!
The most important action you can take in your business today that will change your life
forever!
How to discover what your customers want so that you can fill their needs and keep them
returning.
How to build and keep building rapport with your customers.
How to get a stream of referrals through your existing customers.
The vital but little-known elements that you MUST use in all of your marketing.
How to create multiple streams of revenue from your restaurant.
The one BIG MISTAKE that VIRTUALLY EVERYBODY makes when communicating with
their customers that loses them a fortune!
The value of this information runs into, at least, tens of
thousands of pounds! In the past, I have charged in
the thousands per day for my services. And it is no
longer possible to hire me for the day, even for double,
treble or quadruple that amount.
Yet all of this life-changing information, the biggest
insurance policy you could ever have for your business,
is available to you now for a tiny fraction of the cost.
What would it mean to your business if just a few of
the above elements became reality for you? How many
of the above factors would need to be implemented in
10

13. your business for you to say be able to say ‘Goodbye’ to
sleepless nights, worrying about your business, and start to
enjoy your new-found wealth?
How much profit could you be making every week if just
some of the above became true for you? How much would
you be prepared to invest to ensure that you had access to
such life-changing information?
You may well be wondering if I will deliver
everything that I promise. You may even suspect that
what I’m saying sounds so wonderful that it must be
too good to be true. Am I right?
How would it feel for you to say goodbye
If this is the case then I do not blame you. After all, you
may have never heard of me until now. to nights of worry and start enjoying
your new-found wealth?
Well, I understand any concerns you may have and I
have decided to give you an opportunity to confirm for
yourself that I deliver all that I promise…for just a FIVER!
Yes, for just a FIVER, I will give you a taste, for a fortnight, of what it will mean for you and your business to gain
access to my high-performing restaurant marketing techniques that have sent many businesses’ profits soaring.
Warning - you may get TOO MANY customers!
You can test out my techniques, tips, advice and strategies and, yes, all it will cost you is five pounds.
And, thereafter, to make it affordable for you, you can spread the cost and, for just a monthly subscription of £47
you can gain exclusive membership to my Restaurant Prosperity Group. As a member, you will receive cutting-
edge and proven information each week, by email, that will include numerous strategies, advice, tips and secrets to
ensure your business will thrive while others around you are suffering and floundering.
How few extra covers would you need to do before your Restaurant Prosperity subscription price had already paid
for itself? And yet, using my methods, YOU ARE GUARANTEED TO ATTRACT SO MANY CUSTOMERS THAT
YOU MAY WELL BE FORCED TO TURN MANY AWAY!
I can also pretty much guarantee that, unless you are not
doing any advertising at all, the money that I will save you
IMMEDIATELY will be multiples of my monthly subscription
cost. Remember, advertising is only expensive if it does not
work. An ineffective ad costs you as much as a very
successful one, so why not invest, in an affordable way, in
discovering the techniques that make adverts successful and
profitable and turn your marketing into a money-making
system?
It will be the best investment you could ever make.
However, I need to give a word of warning at this point.
Membership of my Restaurant Prosperity Group is for
restaurant owners and managers who are serious about
learning and applying my profit-enhancing techniques. If you
are looking for the type of marketing consultancy that
concentrates solely on ‘brand’ or ‘image’ advertising, I really
do not think that my Restaurant Prosperity Group is for you. You Is it worth a fiver to you to start receiving
would do better to search for one of the glossier marketing and my leading-edge strategies on how to
advertising agencies. fill your restaurant with
customers....and keep filling it?
New members to the group need to have the primary goal of
discovering and implementing marketing strategies that are
11

14. proven to directly pull in new business and increase profits. That is not to say that there will not be resulting benefits
in your brand and image, but this needs to be a welcome by-product rather than a main goal.
This is also a special opportunity for you as the current subscription price of £47 for my Restaurant Prosperity
Group will not stay this low for long but, for those who sign up today, I will GUARANTEE that I will NEVER put up
the cost!
Turn your restaurant into a
Money-Making Machine!
And, as I say, you can test out your membership for a fortnight, and make sure that it is the right thing for you, and
all it will cost you is a FIVER.
If you decide to continue with your membership, it will then mean that, for as long as you want, you will receive
constant help and support in turning your restaurant into a fantastically-successful, money-making machine!
And that is not all
I am so confident that my marketing expertise will provide you with all you need to enable your business to
prosper that I am prepared to FULLY AND COMPLETELY GUARANTEE that if, after two months’ full Restaurant
Prosperity membership, you are not convinced that you have found the answers to how to increase your profits and
bring in many, many more customers, then I will REFUND your FULL membership costs!
There will be no questions asked. You don’t even have to give a reason. If you are not satisfied, you get
your money back – end of story!
In other words, there is no risk involved on your part whatsoever. The only risk involved is mine.
And…that is still not all!
You may well be concerned that, if my marketing methods are so valuable, what will happen if the restaurants you
are competing with for business get their hands on them too? What if they start implementing all of my proven
strategies and take even more
business away from you than
they are at present?
Well, this is the GREATEST
BEAUTY of the unique
advantage that membership of
my Restaurant Prosperity Group
will give you.
THEY CAN’T!
Provided, of course, that your
application for membership to
my Restaurant Prosperity Group
has been accepted, I
guarantee that no other
restaurant competing
with you in your local Leave your competitors in the shade!
post code area will be
allowed to join! I will NOT ALLOW any of your competitors
in your post code area access to
I offer membership to one my leading-edge marketing information
restaurant and one takeaway if you become one of my members!
outlet per area. 12

15. I accept members from all over the world but the exclusive
area option only applies to businesses within the UK. As you
can probably imagine, the task of pre-allocating areas
geographically on an international basis is an impossible one!
This means that, for UK members, come what may and no
matter how much money I am offered, I WILL NOT allow your
competitors access to my skills and expertise for as long as
you are a member of my Restaurant Prosperity Group.
(Membership would naturally become available
to the other restaurants in your area, should you
ever decide to relinquish your membership.)
However, this does, of course, mean that membership is
LIMITED and that once your area is taken, it will not be
available. (I do not make any exceptions in this, although I do
have a waiting list for areas that are not currently available.) Do you want to keep leaving how many
customers you get to chance?
To find out if your area is available
click on the link below now.
www.marketingsupremacy.com/restaurant.aspx
Please do remember that I cannot guarantee that membership to my Restaurant Prosperity Group will be available
or that, if it is, that it will be available for long. If your area has already been taken then I will remain
true to my word and I will NOT allow a membership application unless the area becomes
vacant, and this is relatively unlikely.
What I WILL GUARANTEE is that, if you are successful in becoming a member of my Restaurant Prosperity
Group and you implement my strategies, you will, WITHOUT QUESTION, see a very significant increase in your
takings and your profits!
And I am also offering an UNLIMITED GUARANTEE in that all it will cost you to test out my methods for the first
fortnight is a FIVER and that, thereafter, if, at any time, during the following two months of your membership you
decide you are not satisfied, you will receive an immediate no-questions-asked refund!
I strongly suggest that, if you haven’t clicked on the link to see whether your area is available, then you do so
now. And, if you have printed off this report and are reading it in bed with a cup of cocoa, then I strongly suggest that
you get up, log back on to your computer and go to the link below right now. I urge you to act at once. I am
currently engaged in an unprecedented marketing campaign, both online and offline, to
independent restaurants throughout the UK and around the world and even I have been surprised
at how quickly the UK areas are being taken up.
If you are seriously interested in making sure that your restaurant doesn’t just survive but thrives during the
Recession, you need to take action NOW and click on the link below to find out if your area is still
available.
www.marketingsupremacy.com/restaurant.aspx
Don’t forget, membership to my Restaurant Prosperity Group will mean that you have access to life-changing
marketing expertise that will revolutionise your business and guarantee that the profits will keep on coming!
13

16. If you submit your membership application now, all it will cost you for the first fortnight is a FIVER. Thereafter, your
subscription is GUARANTEED to be fixed at an affordable £47. (I guarantee this price will be raised in the near
future for new members.) You will secure your no-questions-asked, unlimited two-month guarantee
and, if you become a UK member, you will ensure that NONE of your competitors will have
access to my restaurant-wealth-creating expertise.
How will it feel to know that you need NEVER again lie awake at night worrying about whether your restaurant will
make a profit, whether you can attract enough customers or whether you will still be in business in a year’s time?
Instead, if you want to lie awake at night, you will be able to spend the time thinking about how you might spend or
invest the extra profits you are making, how you can accommodate your extra customers or how you will
spend the extra time that you have now that you can afford to employ more staff!
To find out whether membership to my Restaurant Prosperity Group is still available in your area, simply
click the link here.
www.marketingsupremacy.com/restaurant.aspx
And, just in case you still need reminding, your exclusive membership will give you access to
life-changing, ground-breaking information that will send your profits soaring. It includes:
How to get customers to come to your restaurant and to keep coming back, bringing
their friends and family.
How to at least DOUBLE your profits using some very simple steps!
How to put a marketing strategy in place that is GUARANTEED to work and that you can
rely on to bring in customers time and time again.
The BIG SECRET that is guaranteed to get customers to keep coming back to you, time
and time again.
How to use the press and the media to gain the publicity that advertising can NEVER buy.
(I am a former journalist and know exactly the sort of PR that works and, just as importantly, the
sort that doesn’t!)
How to run ads that actually work and pull in customers (as opposed to the vast majority
that are a complete waste of time!)
The easiest and cheapest method to get new customers that virtually no other restaurant is
using.
How to boost your profits by getting your customers to spend more.
The simple ways to teach all of your staff how to become effective salespeople.
How to kick start your route to increased profits easily, quickly and cheaply.
How to use Direct Response Marketing to regularly pull in customers and streak ahead of
the competition.
How to automate your marketing so that you maximise your profits for the least amount
of work. 14

17. How to easily develop strong relationships with your customers and keep them loyal to you.
How to write highly-effective sales copy that will make customers come to you.
How to harness the power of social media to bring in new customers.
How to use Pay-Per-Click advertising to let yourself be found by the people who are
searching for you!
How to communicate with and influence your customers into coming back to you in
preference to your competitors.
A KEY method to dramatically boost your profits that nobody else is using.
How to optimise your business at NO cost.
How to use the Recession as an OPPORTUNITY!
How to say goodbye to risk.
The truths about the pricing myths that will revolutionise your business.
The psychology of the customers who are prepared to pay more and how to get
them to come to you.
How to generate leads and new business in ways that your COMPETITION HAS NOT
EVEN HEARD ABOUT.
The one major concept about your customers that will bring you more guaranteed
profit than you could ever have imagined.
The most important action you can take in your business today that will change your life
forever.
How to discover what your customers want so that you can fill their needs and keep them
returning.
How to build and keep building rapport with your customers.
How to get a stream of referrals through your existing customers.
The vital but little-known elements that you MUST use in all of your marketing.
How to create multiple streams of revenue from your restaurant.
The one big mistake that VIRTUALLY EVERYBODY makes when communicating with
their customers that loses them a fortune!
To find out if your area is still available, click the link below.
15

18. www.marketingsupremacy.com/restaurant.aspx
I look forward to helping you achieve the Restaurant Prosperity of your dreams – the Restaurant
Prosperity that you deserve!
With many best wishes for you future health, happiness and prosperity.
Suzanne Sheridan
Suzanne Sheridan
P.S. Do not forget that if you apply for membership today, all it will cost you to try out my
strategies for a fortnight is a FIVER. Thereafter, I GUARANTEE to HOLD my subscription rate at
an affordable £47 FOREVER, despite the fact that the rate will definitely be raised soon for future
members.
P.P.S Do not forget that, even if you only apply the odd wealth-creating strategy that I will be
giving you, your subscription rate will pale into insignificance in comparison to the extra profits
that you will make.
P.P.P.S Do not forget that, if you are currently spending out on any advertising at all, you will
save the cost of your subscription IMMEDIATELY, whilst still attracting more business than you
could have ever dreamed of.
P.P.P.P.S Do not forget that I am no longer available for hire on a consultancy basis.
Membership of my Restaurant Prosperity Group is now the only route to gain access to my
business-revolutionising strategies.
P.P.P.P.P.S. Do not forget that your membership of my Restaurant Prosperity Group ensures
that NONE of your competitors will EVER gain access to my wealth-creating information as
long as you are a member! You will have a HUGE ADVANTAGE over your competitors and
will likely be the only restaurant in your area that will easily thrive during the Recession and
beyond, astounding your competition!
P.P.P.P.P.P.S. Do not forget that your membership includes an entirely RISK-FREE
GUARANTEE that means you can cancel at any time during the first two months, if you are not
satisfied, and receive a FULL, NO-QUESTIONS-ASKED REFUND.
You literally have nothing to lose!
Say goodbye to risk. Click on the link below and find out if all this, and more, can be
YOURS!
www.marketingsupremacy.com/restaurant.aspx
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