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Julius Solaris
Julius Solaris

if you like it check out my blog at eventmanagment.blogspot.com

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Julius L IVING I N A N O PEN S OURCE W ORLD – v0.01 eventmanagement.blogspot.com
Presentation Overview What is open source anyway? Open vs. Proprietary Mozilla Firefox Perspective for marketers Question sessions
Concepts and Applications Cola Beer Hardware Software Design Journalism Politics Yoga Marketing Open source is Access to the source Availability for modifications Permission to distribute Community Effort
Proprietary Software Copyright, Licences, Patents Source protection Software is licensed
Bazaar Linux The Open Source Process Cathedral GNU
The Open Source Process cont’d Pyramid process Everyone can contribute Fork Peer Competition and Reputation
Case Study Mozilla Firefox - History Started on the Mozilla Suite based on Netscape Initially developed by Hyatt and Ross Born as a fork against Software bloat Phoenix – Firebird – Firefox (1.0 Released 11/2004)‏ Based on XUL User Interface Markup Language
Case Study Mozilla Firefox - Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study Mozilla Firefox - The Brand
Open Source Marketing Consumer access the source i.e. the Brand Marketers dialogue with consumers and co-produce ads Communication is real not constructed Brands are not proprietary
Open Source Marketing Applications - 1
Question time
Reference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Open Source Marketing

  • 1. Julius L IVING I N A N O PEN S OURCE W ORLD – v0.01 eventmanagement.blogspot.com
  • 2. Presentation Overview What is open source anyway? Open vs. Proprietary Mozilla Firefox Perspective for marketers Question sessions
  • 3. Concepts and Applications Cola Beer Hardware Software Design Journalism Politics Yoga Marketing Open source is Access to the source Availability for modifications Permission to distribute Community Effort
  • 4. Proprietary Software Copyright, Licences, Patents Source protection Software is licensed
  • 5. Bazaar Linux The Open Source Process Cathedral GNU
  • 6. The Open Source Process cont’d Pyramid process Everyone can contribute Fork Peer Competition and Reputation
  • 7. Case Study Mozilla Firefox - History Started on the Mozilla Suite based on Netscape Initially developed by Hyatt and Ross Born as a fork against Software bloat Phoenix – Firebird – Firefox (1.0 Released 11/2004)‏ Based on XUL User Interface Markup Language
  • 8.
  • 9. Case Study Mozilla Firefox - The Brand
  • 10. Open Source Marketing Consumer access the source i.e. the Brand Marketers dialogue with consumers and co-produce ads Communication is real not constructed Brands are not proprietary
  • 11. Open Source Marketing Applications - 1
  • 13.