Registration is a decision that will make or break your event. Learn more and Get the Full Report for free here http://eventmb.com/regreport

1. REGISTER
THEM
LIKE
A PRO

2. EVENT REGISTRATION
IS A
NIGHT
MARE

3. VE IS
ECTI
OBJ
MY
EET
SW
E IT
AK
OM
T
AS
IE
P

4. W TO
HO
AILION
#FTRAT
S
AT
EGI
R

5. POOR
RESEARCH
WE OVERSIMPLIFY
COMPLEX DECISIONS
BAZERMAN 2002

6. BIAS
IF YOU DROP YOUR BIAS,
YOU COULD
INCREASE RETURN
7%
BY
MCKINSEY

7. WEAK
OBJECTIVES

8. MISALIGNMENT
IS ONE OF THE FIRST CAUSES
OF
UNSUCCESSFUL
BUSINESS
DECISIONS
HBR

9. BUT WAIT,
THIS IS
THE
DECISION!

10. HOW
GISTRATION
RE
AFFECTS
THE EVENT
MARKETING
COMMS
SALES
CUSTOMER
SATISFACTION
CRM
EVENT
REGISTRATION
PREFERENCES
BUDGET
MEALS

11. +

12. YOU
ARE
DEALING
WITH THIS
GUY

13. Mic
Black
coffee
Google
Glass
iPhone
Army
Badge
THE VITRUVIAN
ATTENDEE:
LEARN MORE
ABOUT THEM
HERE
iPad

14. OW TO
H
IN
#W

15. CUSTOM REGISTRATION PAGE 1
REPORTING TOOLS 2
SEND NOTIFICATIONS AND UPDATES 3
ONLINE+MOBILE READY 4
OBTAIN REAL-TIME DATA STATISTICS ON 5
ATTENDEES AND THEIR PREFERENCES
TOP
THE
RES
EATU
F

16. 50%
CUSTOM REGISTRATION PAGE
REPORTING TOOLS
SEND NOTIFICATIONS AND UPDATES
ONLINE+MOBILE READY
OBTAIN REAL-TIME DATA STATISTICS ON
ATTENDEES AND THEIR PREFERENCES
93%
!
!
94%
!
!
86%
!
!
82%
!
!
77%
!
HOW MANY
IERES
UPPL OFF R
S
TOP 5
THE

17. IMPORTANT
BUT OFTEN
MISSING
FEATURES
50%
OBTAIN REAL-TIME DATA STATISTICS ON
ATTENDEES AND THEIR PREFERENCES
77%
!
!
!
GROUP REGISTRATION
67%
!
!
!
MULTI-TRACK, MULTI-SESSION REGISTRATION
PROCESS
66%
!
!
!
!
TRAVEL/HOTEL BOOKING INTEGRATION
27%
!
!
24/7 CUSTOMER SERVICE AND SUPPORT
51%

18. IMPORTANT
BUT OFTEN
MISSING
FEATURES
50%
OBTAIN REAL-TIME DATA STATISTICS ON
ATTENDEES AND THEIR PREFERENCES
77%
!
!
!
GROUP REGISTRATION
67%
!
!
!
MULTI-TRACK, MULTI-SESSION REGISTRATION
PROCESS
66%
!
!
!
!
TRAVEL/HOTEL BOOKING INTEGRATION
27%
!
!
24/7 CUSTOMER SERVICE AND SUPPORT
51%

19. T TO
WHA
ER
ID
NS

20. REE
F
PAID
!
VS

21. ELASTICITY

22. SIZE

23. PRICE
IS A
CH
*T
B

24. PRICE
IS A
YOU COULD SPEND
*TCH
B
FROM $3.20
TO $16
PER $100 TICKET

25. PRICE
IS A
*TCH
B
!
COMPETITIVE IS
$3.20

26. PRICE
IS A
*TCH
B
!
MORE
!
!
!
!
FEATURES
T he
!
WIN
#
int
Po
!
!
!
!
LESS
!
$3.20
PRICE
$16

27. DS
EN
TR

28. OWD
CR
DING
FUN
$

29. FAST
CHECK

30. SOCIAL
DATA

31. P
OU
R
G
ING
ELL
S

32. ASE
C
ES
I
UD
ST

33. OFFLINE TO ONLINE
UCAS
WHAT:
MOSTLY OFFLINE MANUAL PROCESS
!
RESULT:
DRAMATICALLY REDUCED PROCESSING
TIMES AND HUMAN ERROR
!
EASILY MANAGE DIFFERENT
PRICING AND PROMOTIONS
PROVIDED BY

34. CLONING EVENTS
BSC INC
WHAT:
MOVED TO EVENT
MANAGEMENT DASHBOARD WHICH
ALLOWED TO CLONE EVENTS
!
RESULT:
SAVED 10 TO 15 WORKING HOURS PER
EVENT BY SIMPLY PORTING
INFORMATION
PROVIDED BY

35. SEGMENTATION
SOCIAL CAPITAL MARKETS
WHAT:
USE OF CUSTOM FIELDS
TO SEGMENT AUDIENCE
!
RESULT:
INCREASED REGISTRATIONS
FOR THE EVENT 25% YOY
PROVIDED BY

36. CROWDFUNDING
INTERNATIONAL JOURNALISM FESTIVAL
WHAT:
LACK OF PUBLIC FUNDING
!
RESULT:
SO FAR 20% OF BUDGET COLLECTED
provided by Eventsforce

37. ONLINE + AT THE DOOR
HEROES OF FRINGE
WHAT:
USE OF ONLINE REGISTRATION
TO SECURE SPOT AND PAY
WHAT YOU WANT AT THE DOOR
FOR THOSE SHOWING UP
!
RESULT:
• SOLD OVER £20K OF TICKETS
• COLLECTED EXTRA DONATION FROM
THOSE WHO PREPAID ONLINE

38. IN
ION
US
CL
ON
C

39. TRY NOT TO FAIL
KNOW YOUR ATTENDEE
LOOK FOR THE #WIN POINT
UATE FEATURES CAREFULLY
EVAL

40. OAD
WNL
DO
ORT
REP
THE
HERE
!
!
eport
m/regr
tmb.co
even