www.modernmediajapan.com. Lauren Shannon and I did a joint presentation on social and new media, to the Media Tectonics community. The audience was predominantly middle-aged journalists, writers, artists, consultants, entrepreneurs, etc. lots of cultural creatives or those who are moving into that lifestyle. If you're in Japan and spend time in Tokyo, contact Media Tectonics for upcoming seminars: Cindy: cindyATmediatectonicsDOTcom To enjoy Lauren's fabulous Kimono Wine Bar (Nisseki Dori in Nishi Azabu): www.kimonowinebar.com and for video production, new media workshops and consultations in Tokyo: Terri terriATmodernmediajapanDOTcom Update-please click here for the revised PDF http://www.modernmediajapan.com/2009/10/eltbookfair/

1. produce
distribute
measure
DIYsyndicated & standalone audio
and video programs via the great
and glorious Internet
Terri MacMillan
Modern Media Japan
www.modernmediajapan.com

2. lots of reasons

3. but first...

4. had a little insomnia
started reading twitter
saw ‘best local video ever!’
?

5. http://www.youtube.com/watch?v=vnOyMSEWNTs

6. “...A couple from Georgia
who bought furniture at the
store Saturday told
workers they were there
because of the ad...”

7. for Slideshare viewers: If the video
didn’t work, here’s the link again:
http://www.youtube.com/watch?v=vnOyMSEWNTs

8. video and audio engage through emotions

9. Step 1: Plan the story
Step 2: Create the storyboard
Step 3: The production
Step 4: The edit
Step 5: Publish & measure

10. Step 1: Plan your story
What are the top 3 reasons that you enjoy the work you want to
talk about?
Write down the history
Create a simple timeline
Review testimonials and opinions from others
Feel free to add to the story as you learn more - don’t worry about
editing at this point.

11. Understanding the story format
What story format fits your message and the viewer best? For example:
Testimonials
Case studies
Humor
Re-enactment
Fiction
Other
Will the story be told in an informal style? As news, or a documentary?
Will you need actors for a work of fiction? Do they have to be human -
can you use cartoons, or dolls, or stick figures?

12. http://en.wikipedia.org/wiki/Robert_Plutchik

13. Create the narrative: time for the index cards
(and or whiteboard and or table and or floor)
The problem
The protaganist 1
The villain
The story arc
The resolution
Summarize: My Story Is About:

14. Story
Format
Narrative

15. Step 2: Create your storyboard

16. everything is media
Photos
Videos
Graphics
Speeches
Summaries
Presentations
Things (that you can shoot, scan,
record)

17. Shot List (what you need
title to shoot)
visual
opening Sound: teacher explaining
sound how to start the project
+ (already
Media list
available)
story arc Visual: 3 picture slideshow of
the workshop at dawn
Sound: hammering sounds
Background: color that
closing matches the emotion: make a
background from Keynote or
Powerpoint, export for video

18. Close-up
Wide Medium
Close-up - over shoulder
Close-up
Close-up
*she’s a 45 year old
knit doll made by my
Aunt Gloria
Close-up

19. Step 3: The production
Step 4: The edit
Lynda.com
VideomakerMagazine.com

20. Step 5: Publish & measure
http://tubemogul.com/

21. http://www.youtube.com/watch?v=Xo6HBKTyIzQ

22. Tools
Resources
Teleprompter on your PC:
Videocue Pro http://
www.telestream.net/video-cue/
Stock photos, graphics, video footage, audio overview.htm
www.creativecommons.org/ Edit Online
www.istockphoto.com/index.php
http://animoto.com/
http://www.pixorial.com/
Music
Desktop Editing
List of various sites with thousands of
resources: some free for credit only, some for
Mac iLife’s iMovie
sale at good indie prices: http://
Windows MovieMaker
www.podseek.net/directory/podcasting/
Linux various
podsafe_resources.html
Awesome Video Podcast Tutorial
Show
Film Riot: http://revision3.com/filmriot/
rain?hp

23. Thank you!
Terri MacMillan
Modern Media Japan
www.modernmediajapan.com