2. THE BRIEF

3. THE BRIEF
Aims
•
To create a mobile game or playful experience based on art.
• The game must have a relationship with Tate’s modern and contemporary collection,
though it does not need to reference artworks or artists directly.
•
To engage players from a broad age range with great addictive game play
•
To be fully playable outside of Tate’s galleries whilst rewarding players if they take the
game to Tate Modern
•
To be cross platform for both Android and iOS
Audience
•
Global but with a high proportion of UK users
•
Smart phone owners who use their device to play games (including parents who allow
their children to use their device for gaming) often where WiFi or 3G is restricted
•
Art-interested, Design-conscious and culturally-engaged
Working in preselected groups of 4 or 5 students, our job was to come up with a game or
‘experience’ concept which achieves the aims above.

4. THE PROPOSAL

6. TATE MODERN: INSPIRE 2012
‘Inspire 2012’ consists of user experiences located both online, and offline
at the Tate Modern London.
The project encourages members of the public to draw from inspiration,
gained after experiencing art showcased at the gallery, or on the Tate
Modern website.
The idea enables participants to respond by creating their own piece of art.
‘Inspire 2012’ will consist of;
•
Network website (Desktop) - Facebook integrated
•
Web-App - Mobile version of the site
After these initial participants, additional users can ‘join the evolution’.
New users may be inspired by original exhibited pieces or the artwork
uploaded by members of the public, causing a chain reaction.

7. USER EXPERIENCE

8. UPLOADING YOUR ART
Users will have two avenues in which to choose from in regards to
uploading their artwork onto the ‘Inspire 2012’ network.
Online image editor - Part of the desktop site and would allow anyone
to participate: no need of any particular software.

9. UPLOADING YOUR ART
Online image editor...
‣ Enables the user to submit their work instantly onto the network, to be
inundated with ‘likes’ and comments (integration with Facebook).
‣ Taking advantage of the multi-layered files uploaded from the online
image editor, fellow users can manipulate other’s work (perhaps a feature
that is optional - as users may wish not to make their files editable).
When a participant wants to upload a piece of art that cannot be
created on the online editor i.e. illustration, sculpture etc; a jpeg/png
file can be submitted.

10. AT THE TATE MODERN
• ‘Inspire 2012’ staff members will walk in-and-around the Tate Modern
building with iPads fixed within their sweatshirts, showcasing pieces
submitted in the last 24 hours: a walking-talking interactive exhibition.
• The Tate Modern will house an extremely large projection in its main
entrance hall, exhibiting a real-time mosaic design of the work being
uploaded instantaneously onto the network.

11. EXAMPLE CASE
Secondary School trips
Classrooms could get involved prior to visiting the Tate Modern by logging
on to the ‘Inspire 2012’ network through Facebook and begin working on
their own art piece.
(Engaging the students in the works of artists exhibited at the Tate Modern)
Once at the Tate Modern, students can view their artwork on the walking-
talking iPads OR choose to develop their pieces on the online editor at the
iMac suites, positioned in the main entrance hall - under the mosaic
projection exhibition.

12. THE VISION

13. Artwork exhibited at Tate Modern

14. Inspired users upload their own artwork

15. More users upload their artwork

16. And so on...

17. The evolution of art.
And so on...

18. The most ‘liked’ pieces will be displayed at the End of Year
Inspire 2012 Exhibition, concluding the project.
And so on...

19. THE NETWORK
Site Prototype

20. SOCIAL MEDIA

21. Facebook page

22. Facebook Ads

23. Twitter page

25. Thank you for listening