Consumer trends that will impact B2B marketing strategies: Prepare for the visual tsunami
Although you might be in B2B marketing, I think you want to know about what's currently happening in the consumer world. There are definitely some early warning signs of trends that are coming your way... ---- Communication with motion Not so long ago, in March 2013 to be precise, Red Bull organized the Red Bull Crashed Ice Kinect– Digital World Championship. In this competition, Red Bull uses a Microsoft Kinect. This is just a first example we all know, of how people interact with technology today. There are more examples: Nike has Nike+, in which a smartphone app logs your exercise activities. You can then share your walking, running, or biking results with your friends on social networks. They now also developed "Nike Fuelband": it's another wearable electronic which looks like a wrist watch. Little lights indicated how much exercise you had that day, indicating if you reached your exercising goals for that day. ---- People want instant access to information The encyclopedia Britannica printededition stopped being printed after 200 years this year. That’s because people consume information differently today. Today, people want instant access to information. What's the weather going to be today? Where are the traffic jams? What's the name of this street? Instant access to information, that's what they want. That’s why you have Google Glass today and maybe an Apple iWatch in the future. Further down the road we have LCD contact lenses knocking on our door: researchers of the university of Ghent (Belgium) are working on LCD Contact Lenses which would display information on or retina when we need it. Crazy? maybe. But that's what they said of the first "Nokia Communicator". Who would carry that clunky brick in his pocket? Now we are all having large smartphones. ---- Disappearing user interfaces Bart De Waele (@netlash) recently pointed me out to this trend: buttons are disappearing. And it's true: we all now have tables and smartphones in which we expect these things to be "swipe" and "touch". Increasingly technology is removing the natural barriers we had before (keyboard and mouse). These old user interfaces are now replaced with touch, gesture, motion, and voice. We only have to wait before "odor" is added to that list. Oh wait, "odor" is already part of that list: Smell-O-Vision developed a small extension to your smartphone capable of releasing "odors". They claim it enhances the gaming experiences by adding e.a. gunpowder scents. Or you could send a text message that included a romantic perfume scent. Continue reading on my blog : http://www.b2Bmarketingexperiences.com
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Consumer trends that will impact B2B marketing strategies: Prepare for the visual tsunami
- 1. Tom De Baere, 27/06/2013 Consumer trends that will impact you marketing strategies PREPARE FOR THE VISUAL TSUNAMI Red Bull Crashed Ice Kinect – Digital World Championship
- 3. EUSatcom Conference, June 2013, @tomdebaere
- 4. Apple iWatch? Google Glass Instant access to information
- 5. Researchers University Ghent, Belgium LCD Contact Lenses
- 6. EUSatcom Conference, June 2013, @tomdebaere Disappearing user interfaces
- 7. Wi-Fi based gesture recognition
- 8. CONTENT OVERLOAD In 2011, every 60 seconds… • 168 Million Emails • 25+ hours Youtube • 700.000 search queries • 1.500 blog posts • 13.000+ iPhone Apps downloaded
- 9. TODAY - SOCIAL MEDIA EXPLOSION Source : Wikipedia
- 10. TODAY - SOCIAL MEDIA PHOTO SHARING, EVERY DAY Source : KPCB
- 11. TODAY – HOURS YOUTUBE VIDEO’S UPLOADED EVERY 60 SECONDS Source : Google
- 13. ADVERTISEMENT OVERLOAD 200 million “Don’t Call” 86% skip TV Ads 44% unopened paper mail 99,9% banners not clicked 90% emails not opened
- 15. INCREASINGLY WE COMMUNICATE “NATURALLY”
- 16. 90% OF ALL INTERNET TRAFFIC WILL BE VIDEO IN 2017 CDN’s will carry 51% of all internet traffic Mobile devices take 55% of IP traffic +66% CAGR mobile data traffic VOD will triple by 2017 Source: Cisco VNI, 2013,
- 17. STREAMING VIDEO GOING GLOBAL
- 18. EVOLUTION OF LINEAR AND NON-LINEAR TV VIEWING (% OF DAILY VIEWING PER PERSON) (AVERAGE IN EU BIG 5) Source: IHS – ScreenDigest: Cross-platform Television Viewing Time FY 2012 Note: Forecast from 2012 // * 2020 forecast by EBU 99.8% 99.5% 99.0% 98.1% 97.0% 95.7% 94.4% 93.0% 91.4% 90.1% 88.8% 87.6% 82.4% 0.2% 0.5% 1.0% 1.9% 3.0% 4.3% 5.6% 7.0% 8.6% 9.9% 11.2% 12.4% 17.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2020* Big 5 Linear average Big 5 Non-Linear average
- 19. FIXED LINE INTERNET TRAFFIC, PEAK PERIOD, US Source: VPNstudy, 2013
- 20. INTERNET TRAFFIC, PEAK TIMES, EUROPE Source: VPNstudy, 2013
- 21. MOBILE TRAFFIC, PEAK TIMES, US Source: VPNstudy, 2013
- 22. MARKETING LESSONS Provide instant access to your customers Integrate visual communication into your tools Start taking video very serious Mobile is taking over the world
Notes de l'éditeur
- Red Bull Crashed Ice Kinect – Digital World ChampionshipRob Van Arkel (NL)vs Kyle Fulton (US)
- So Nike is becoming a sport coach.
- Image right : Google co-founder Sergey Brin wears Google GlassThe encyclopedia Britannica printed edition stopped being printed after 200 years this year. That’s because people consume information differently today. That’s why you have Google Glass and maybe an iWatch in the future.
- LCD contact lenzes, to have instant access to information.Up to you to decide if this is crazy or not.That’s what they thought of the first computer also, wasn’t it ?
- University of Washington computer scientists have developed Wi-Fi based gesture recognition.You can turn on / off lights with moving your arms, anywhere in your home.Or flip the channel on your TV.Change the song on your stereo.
- Logaritmic scale, and Google Glass will only help this
- TrendsWearable TechnologyDisappearing user interfacesCommunicate with images, motion and voice
- RobertKynci, head of Youtube’s global partnershipsIt’s all going to be video.
- In Europe,Bittorrent traffic leads, which is mostly music and video.As soon as OTT really breaks through, these numbers will change. Netflix now also landed in the Benelux…How many people are on Netflix today ? 26 Million. What will happen if this goes mainstream and mobile ?
- Mobile is taking over the world.