How to Build an Authentic Employer Brand Through Conversations
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The document discusses strategies for companies to shape their employer marketing and branding through authentic conversations. It recommends that companies aim to build an engaged community where candidates can meet employees. Employees should be empowered to tell their stories and act as ambassadors. A conversation plan should be created to engage audiences through various topics and media. Monitoring interactions and measuring results will help optimize tactics and strengthen the employer brand. Authentic conversations between a company and potential candidates or employees can help pave the road to a stronger brand.
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How to Build an Authentic Employer Brand Through Conversations
- 1. CONVERSATIONS PAVE THE ROAD TO AUTHENTICITY follow @insilencio on Twitter insilencio
- 2. BIG COMPANIES ARE CHANGING TO BECOME MORE LEAN AND AGILE. ?
- 3. SMALL BUSINESSES WANT TO BE KNOWN AS A CHALLENGING EMPLOYER.
- 4. THEY ALL WANT TO ATTRACT SKILLED PEOPLE WITH THE RIGHT ATTITUDE.
- 5. THEY ALL WANT MORE ENGAGEMENT FROM THEIR EMPLOYEES.
- 6. THE THING IS THESE PEOPLE DON’T JUST BUY YOUR STORY.
- 7. UNLESS YOU REALLY HAVE SOMETHING TO OFFER.
- 8. GENERATION Y INTERACTS TO SEEK THE TRUTH.
- 9. THEY INFLUENCE OLDER GENERATIONS TO BECOME AUTHENTICITY SEEKERS TOO.
- 10. FACE IT. EVERYBODY’S LOOKING FOR A PEEK BEHIND YOUR CURTAIN.
- 11. SO LET YOUR PEOPLE DO THE TALKING.
- 12. THAT’S THE ONLY WAY TO OPEN UP TO THE WORLD.
- 13. THINGS TO KEEP IN MIND WHEN SHAPING YOUR EMPLOYER MARKETING STRATEGY follow @insilencio on Twitter insilencio
- 14. YOU SHOULD AIM FOR A COMMUNITY WHERE CANDIDATES MEET EMPLOYEES. CONNECTED CANDIDATES AWARENESS & RECOGNITION employer brand story ENGAGED EMPLOYEES
- 15. BECAUSE THEY WILL BECOME THE EARNED MEDIA YOU DESERVE.
- 16. USE YOUR OWNED MEDIA TO TELL YOUR STORIES TO YOUR AUDIENCES. BRANDING CAMPAIGNS TRAFFIC CAMPAIGNS COMMUNITY PLATFORMS WEBSITE
- 17. WANNA GET STARTED? HERE ARE SOME USEFUL POINTERS follow @insilencio on Twitter insilencio
- 18. #1 SET UP THE RIGHT COMMUNITY PLATFORMS
- 19. MAKE YOUR CAREER SITE AN INTERACTIVE EXPERIENCE HUB.
- 20. BUILD PAGES ON SOCIAL MEDIA WHERE YOU CAN ENGAGE WITH YOUR COMMUNITIES.
- 21. A REAL-LIFE EVENT IS THE ULTIMATE COMMUNITY PLATFORM.
- 22. #2 TURN YOUR EMPLOYEES INTO STORYTELLERS
- 23. AMBASSADORS CONVERSATION TEAM COMMUNICATIONS HR OPERATIONS IT FINANCE MARKETING SALES ASSESS YOUR AMBASSADORS AND YOUR CONVERSATION TEAM.
- 24. THERE’S MORE THAN THOSE 2-MINUTE VIDEO TESTIMONIES. ROLES FOR AN AMBASSADOR VIDEO TESTIMONIES BLOG STORIES GUIDED TOURS JOB FAIRS KEYNOTE SPEECHES SELECTION INTERVIEWS
- 25. MAKE THEM EXPERTS IN THEIR ROLES. THEY WILL BE MORE ENGAGED.
- 26. #3 CREATE A CONVERSATION PLAN
- 27. THINK TIME, TOPIC, TONE-OF-VOICE. Mon 14/10/2013 job in the picture job in the picture job in the picture Tue 15/10/2013 HR facts HR facts HR facts Wed 16/10/2013 blog in the picture blog in the picture blog in the picture Thu 17/10/2013 event event event Fri 18/10/2013 fun fun fun Sat 19/10/2013 family day family day family day Mon 21/10/2013 job in the picture job in the picture job in the picture Tue 22/10/2013 HR facts HR facts HR facts Wed 23/10/2013 blog in the picture blog in the picture blog in the picture Sun 20/10/2013
- 28. MOST STORIES PROVE WHO YOU ARE AS AN EMPLOYER.
- 29. DON’T FORGET THE SMALLER STORIES. THEY’RE ENGAGING TOO.
- 30. BE PREPARED FOR UNPLANNED STORYTELLING.
- 31. #4 MONITOR, INTERACT & MEASURE
- 32. TOOLS WILL MAKE YOUR LIFE A LOT EASIER.
- 33. NEW INSIGHTS WILL HELP YOU OPTIMISE YOUR TACTICS. CAMPAIGN TACTICS CAMPAIGN PRODUCTION CAREER WEBSITE EMPLOYEE AMBASSADORSHIP COMMUNITY PLATFORMS CONVERSATION MANAGEMENT CAMPAIGN ANALYSIS TRAFFIC CAMPAIGNS BRANDING CAMPAIGNS
- 34. #5 SEE COMMENTS AS AN OPPORTUNITY
- 36. THOSE FEW NEGATIVE COMMENTS DESERVE AN ANSWER TOO.
- 37. CONVERSATION GUIDELINES SHOULD INSPIRE, NOT RESTRICT.
- 38. #6 MAKE THIS YOUR CULTURE, NOT YOUR PROJECT.
- 39. YOUR EMPLOYMENT STORIES ARE THE PERFECT PILOT.
- 40. TEAR DOWN ALL FENCES. BE A CONVERSATION COMPANY. EMPLOYEES AMBASSADORS CONVERSATION TEAM
- 41. I GUESS YOU’RE CURIOUS ABOUT THE RESULTS YOU MAY EXPECT follow @insilencio on Twitter insilencio
- 44. ... AND A STRONGER EMPLOYER BRAND!
- 45. CONVERSATIONS PAVE THE ROAD TO AUTHENTICITY follow @insilencio on Twitter insilencio
- 46. THANK YOU! @tomdewachter REVIEW THIS DECK ON MY LINKEDIN PROFILE follow @insilencio on Twitter insilencio