1. The Hives
‘Hate to say I told you so’

2. Camera Work
The main shot used in the video for ‘hate to say I
told you so’ appears to be a long shot of the band
all together performing in a room with blank white
walls.
However, the video often cuts away to individual
members as they are performing, particularly the
lead singer showing his emotions and expressions.
On most cutways of band members individually
performing there is often a reflection in the
shot, whereas when it cuts to the lead singer
there is always a sort of out of focus/camera shake
effect that has been created, which made me
think of a flashback, as if the artist has been shot
to re-create a flashback or a memory. This could
then link with the lyrics of the song, as if it is
personal to the singer.

3. Editing
• Editing wise the video is fairly
simple, and is mainly made up of 3 or
4 longshots of the band performing
cutting between one another, and
then the odd cutaway to a shot of a
single band member performing
alone.
• However there is one specific section
in the video which I found
particularly interesting (2.10) when
everyone except the lead
vocalist/lead guitarist appears to be
frozen, whilst the vocalist/guitarist
carry on performing.
Band members appearing to ‘freeze’

4. Mise en scene
• Once again, the members of The Hives are presented
to the audience dressed in formal clothes, perhaps
more so in this video then any others. All the members
are dressed in white shirts, black jackets and black
formal trousers.
• Location wise, the band are seen to be performing in
an empty room with blank white walls again, like in the
video for ‘Wait a minute’ I think they do this to
emphasise the members and ensure they are the focal
point, that full attention is on them. The contrast in
colour between the walls and the band members’
clothing also helps to make the members stand out and
be ‘important’ in the video.