Luke Hannam - Authenticity Vs Success (Darker Music Talks May '13)
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Luke Hannam - Authenticity Vs Success (Darker Music Talks May '13)
- 1. AUTHENTICITYVS SUCCESS a discussion by Luke Hannam
- 2. my idea
- 3. ENCODED?
- 4. genres are encoded with different beliefs about authenticity and we use these beliefs to structure our development strategies as artists to try and achieve success Text
- 6. A QUICK EXPERIMENT which music genres are the most authentic? ROCK 1 2 3 4 5 HIP HOP 1 2 3 4 5 INDIE 1 2 3 4 5 R’n’B 1 2 3 4 5 DANCE 1 2 3 4 5 POP 1 2 3 4 5 TOTAL 1 means inauthentic and 5 means authentic
- 7. A QUICK EXPERIMENT which music genres are the most authentic? ROCK 1 2 3 4 5 5 HIP HOP 1 2 3 4 5 5 INDIE 1 2 3 4 5 5 R’n’B 1 2 3 4 5 4 DANCE 1 2 3 4 5 3 POP 1 2 3 4 5 1 TOTAL 1 means inauthentic and 5 means authentic
- 8. 7% 8% 10% 11% 29% 35% ROCK HIPHOP INDIE RnB DANCE POP GENRE AUTHENTICITY RATING
- 9. ACID JAZZ OUTPUT JUNIOR BOYS OWN V2 doldrums TUMMY TOUCH 1991 1995 1999 2001 2013 success failure the success curve
- 10. ACID JAZZ OUTPUT JUNIOR BOYS OWN V2 doldrums 1991 1995 1999 2001 2013 success failure doldrums success & authenticity curve
- 11. ACID JAZZ OUTPUT JUNIOR BOYS OWN V2 doldrums 1991 1995 1999 2001 2013 success failure doldrums the power of hindsight
- 12. POP ART image hits media entertainment fame commercialism serious disposable temporal permanence anonymity valuable art for arts sake philosophical
- 13. intrinsic process emotional/ personal songwriting recording & production performance inductive commercial / environmental marketing promotion selling deductive authentic commercial the artist experiences two types of process extrinsic process
- 14. Picasso vs Calvin Harris
- 15. inputs & outputs
- 17. If you don't know the blues... there's no point in picking up the guitar and playing rock and roll or any other form of popular music. Keith Richards I think when people say 'real hip-hop,' they want it more buried in the streets. They want it more connected to the streets and the grime and the roughness of the streets. They don't want the fluff. Q-TIP a popular music view
- 18. can attitudes impact on our planning and working methods
- 19. lets have another look at my own career graph
- 20. "Authenticity is a sham.Commercial success is a chimera." Stuart Lambert THE CONTEXT
- 21. my initial questions • how has authenticity shaped popular music • authenticity and genre: what are the differences? • does commerciality compromise authenticity? • has the internet changed the way we perceive authenticity? • what are the different media perceptions of authenticity? • are we seeing a shift in attitudes towards authenticity? • how do our strategic actions as musicians reflect our deeply held beliefs about authenticity and success?
- 22. thank you for listening