How to Prepare for Google’s Summer Plans, June 2013

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Google's Matt Cutts went on record in mid-May about their plans for this summer (2013). This presentation outlines what to keep in mind to position your website for success through all of the upcoming algorithm and penalty changes we are expecting.

Technologie Actualités & Politique

How to Prepare For Google’s
Summer Plans
Return On Now
June 5, 2013
http://ReturnOnNow.com

Situation
Matt Cutts Video May 13, 2013
Warns of Upcoming Summer Plans
Watch on our Blog at:
http://returnonnow.com/2013/05/2013-
google-penalty-plans-matt-cutts-video/
6/5/2013 ©2012, Return On Now. All Rights Reserved. 2

HOW TO PREPARE FOR
GOOGLE’S PLANS THIS
SUMMER
6/5/2013 ©2012, Return On Now. All Rights Reserved. 3

Audit Your Links
Penguin 2.0 Released May 22!
Muted Results in US
Don’t Sleep On It – More Is Sure To Come
Paid Link Schemes: Under Radar
Start Identifying Potential Risk
Clean It Up!
6/5/2013 ©2012, Return On Now. All Rights Reserved. 4

Get Off Spammy Directories & Blog
Networks
Penguin 1.0 Hit The Following Hard:
Low Quality & Paid Directories
Blog Networks
2.0 Expected to Grow The List Over Time
How to Identify Risky Sites
Paid Listing
No Vetting Process for Links
Low Authority Site
Keyword Rich Backlink Easy to Acquire
6/5/2013 ©2012, Return On Now. All Rights Reserved. 5

Change Your Link Building
Practices
“Traditional” Link Building Is DEAD
Focus on Link Earning
Use Common Sense With SEO Vendors
Avoid Time Bound Promises
Ask HOW They Build Links
Ask WHERE They Build Links
If You Don’t Like It, Hire Someone Else
It’s YOUR Site: Own It
6/5/2013 ©2012, Return On Now. All Rights Reserved. 6

Clean Up Any Existing Problems
How many pages are indexed?
Is your XML sitemap working right?
How many crawl errors are the spiders logging?
What keywords are you ranking for now?
Who links to you? Are they relevant and reputable?
What content is receiving these links?
Is your page load time and site performance acceptable?
Is there a list of HTML improvements that you should fix?
6/5/2013 ©2012, Return On Now. All Rights Reserved. 8

Conclusion: Play Nice With
Google
Time is Short
Black Hat SEOs Are On Notice
Act Now
Remediation Is Slow and Cumbersome
Follow the Rules; Avoid Major Headaches
6/5/2013 ©2012, Return On Now. All Rights Reserved. 9

THANK YOU!
Presentation Based on Original Blog Post:
http://returnonnow.com/2013/05/how-to-prepare-google-summer-
algorithm-plans/
6/5/2013 ©2012, Return On Now. All Rights Reserved. 10

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How to Prepare for Google’s Summer Plans, June 2013

1. How to Prepare For Google’s Summer Plans Return On Now June 5, 2013 http://ReturnOnNow.com

2. Situation Matt Cutts Video May 13, 2013 Warns of Upcoming Summer Plans Watch on our Blog at: http://returnonnow.com/2013/05/2013- google-penalty-plans-matt-cutts-video/ 6/5/2013 ©2012, Return On Now. All Rights Reserved. 2

4. Audit Your Links Penguin 2.0 Released May 22! Muted Results in US Don’t Sleep On It – More Is Sure To Come Paid Link Schemes: Under Radar Start Identifying Potential Risk Clean It Up! 6/5/2013 ©2012, Return On Now. All Rights Reserved. 4

5. Get Off Spammy Directories & Blog Networks Penguin 1.0 Hit The Following Hard: Low Quality & Paid Directories Blog Networks 2.0 Expected to Grow The List Over Time How to Identify Risky Sites Paid Listing No Vetting Process for Links Low Authority Site Keyword Rich Backlink Easy to Acquire 6/5/2013 ©2012, Return On Now. All Rights Reserved. 5

6. Change Your Link Building Practices “Traditional” Link Building Is DEAD Focus on Link Earning Use Common Sense With SEO Vendors Avoid Time Bound Promises Ask HOW They Build Links Ask WHERE They Build Links If You Don’t Like It, Hire Someone Else It’s YOUR Site: Own It 6/5/2013 ©2012, Return On Now. All Rights Reserved. 6

7. Embrace Quality Content Marketing Move Link Building Effort to Content Marketing and Promotion Benefits: Avoid penalties and surprises Increase number of pages indexed Rapidly expand keyword coverage Establish yourself and your brand as experts in your chosen topic or field 6/5/2013 ©2012, Return On Now. All Rights Reserved. 7

8. Clean Up Any Existing Problems How many pages are indexed? Is your XML sitemap working right? How many crawl errors are the spiders logging? What keywords are you ranking for now? Who links to you? Are they relevant and reputable? What content is receiving these links? Is your page load time and site performance acceptable? Is there a list of HTML improvements that you should fix? 6/5/2013 ©2012, Return On Now. All Rights Reserved. 8

9. Conclusion: Play Nice With Google Time is Short Black Hat SEOs Are On Notice Act Now Remediation Is Slow and Cumbersome Follow the Rules; Avoid Major Headaches 6/5/2013 ©2012, Return On Now. All Rights Reserved. 9

How to Prepare for Google’s Summer Plans, June 2013

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