Speech given to the Kimberly, WI High School Marketing classes. November 23, 2010

1. Social Media 101
“There’s no such thing
as a stupid question!”

2. Where it all started…

3. Social Media is Worldwide

4. Global Response??

5. So What is Social Media?
Social media is content created by
people using highly accessible and
scalable publishing technologies. ...
en.wikipedia.org/wiki/Social_media

6. Say What??
A category of sites that is based on user
participation and user-generated content. They
include social networking sites like Twitter, LinkedIn
or Facebook, social bookmarking sites like
Del.icio.us, social news sites like Digg or Reddit, and
other sites that are centered on user interaction.
searchenginewatch.com/define

7. Social Media WOW – Where to Start?

9. So What is Social Media?

10. What is Twitter?
 Twitter is a social network comprised of short updates, or tweets
 You post tweets for your followers to read
 Your followers post tweets for you to read
 Platform for the web or your mobile device

11. – A Network about Everything
So, what’s your social
network about?
Nothing.
Nothing.
Everybody’s doing
something - we’ll
do nothing.
Nothing?

12. How to Engage in SM?
• Connect to your Audience
• Ask Questions that Invite Discussion
• Be transparent
• Be yourself
• Don’t pretend
• Know your followers; keep in touch with them…
• Highlight content generated by your followers

13. The Conversation is key
• Remember Social Media is a 2 WAY Conversation
• BUT - It’s not IM It’s not Texting  This is KEY!!

14. Meaningful Conversation
• People may not respond immediately
• People can not see your facial expressions
• Social Media in many
ways is like e-mail
and can be abused
• THAT’S NOT WHAT
I MEANT

15. 2-WAY Conversation

16. The Power of Social Media
• Who remembers this picture?
• Flight 1549
• Hudson River
• Twitter had
the Scoop 1st
• NOT CNN, FOX
MSNBC -Majors
NO ONE!!!
Janis Krums who Twittered it from
his iPhone, and posted via TwitPic.

17. Case Study 2
Fort Hood Shooting

18. Where Did People Get Info?
Real Time Information

19. Social Media Backlash - Gap

20. All Fun and Games?

21. Be Careful!!

22. Watch what you post
• 70% of hiring managers have rejected
applicants due to Online information*
*Microsoft Study

23. Where do I start?

24. Start with a Website

25. Start with Videos

26. Start with a Blog

28. Start with a Twitter

29. Build Your Spot in
Social Media
1. Just Do it
2. Start Slow
3. Be Yourself

30. Just Do It
• People think Social Media is Hard
• Remember the “Social”
In Social media
• Who has used a
guest book?
THAT’S SOCIAL MEDIA

31. It really isn’t about me…

32. It’s all about YOU!

33. THANK YOU!!
TOM CLIFFORD
www.tommytrc.com
@tommytrc
tomc@hcmiller.com