A copy of the slides used by Aren Grimshaw when presenting to the Outset Cornwall networking event at YTKO offices, Truro on the 19th April 2010.

1. Social Media for BusinessPresented by ArenGrimshaw on behalf of Outset CornwallMonday 19th April 2010

2. Before we get started… Who Am I?

3. 60% of European Consumers now engage with Social Media on a regular basis 64% of UK Companies say they have experimented with Social Media However…

4. This leaves some important questions unanswered… What is Social Media? Is it just another fad? Is anyone making any money? Where do I start?

5. What is Social Media?

6. “Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Wikipedia Definition

7. or “...it’s how people read, discover and share information.”

8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales

9. Key Aspects & Terminology Web 2.0 Real Time Viral Authentic UGC & CGM Sociological / Technological

10. The Technology

12. Social Media Platforms Blogs Social Networks Wiki Sites File Sharing Sites Social Bookmarking Live Streaming Forums Aggregators

15. A Typical Profile Location Web Address Avatar Bio Custom Background

17. The Approach

18. VCP Visibility + Credibility = Profitability

19. Visibility Create Shop Windows Networks / Community Engagement Viral / WOM Joining Conversations Tell a Story Broaden Reach of Activity

20. Credibility Show Knowledge Passive Marketing Use Network ‘Givers Gain’

21. Some Examples

26. Is anyone making any money?

27. Results: Business Cornwall

28. The Results: 207 Comments 365 Facebook Fans 1,259 Twitter Followers 21,867 Reads on Scribd 73% Increase in Unique Monthly Visitors 97% Increase in Monthly Visits Case Study: Business Cornwall

29. Results: UKNetWeb

30. 500% increase in new business enquiries through social networks 2/3 of all enquiries through social networks 100% Increase in Average Order Values Opened up UK & International Markets Results: UKNetWeb

31. Where do I start?

32. Your First Steps Start building your social & professional networks with the people you know Explore Social Media content around subjects of interest (Real time)

33. Google Show Options

34. Google Show Options

35. Your First Steps Start building your social & professional networks with the people you know Explore Social Media content around subjects of interest (Real time) Identify interesting sources & people – what makes them worth listening to? Try engaging with content through comments, messaging etc

36. Tips & Advice Quality wins over Quantity Aim for a dialogue (engagement)Social Media is not a broadcast medium Think about your story Use a variety of media Review regularly and tweak

37. Get it right… Increased brand awareness & credibility Increased web traffic & website engagement Higher average order values More repeat business, increased loyalty Reach into new markets / existing markets Insight into customer opinions & opportunities More sales & increased profitability

38. Extra Support We can offer additional support in the following areas: Research & Strategy Consultancy Training & Mentoring Implementation & Integration Content Production

39. For More information Message me on Facebook, Twitter, LinkedIn or any other social network you find me on Check out the blog at www.tonickmedia.com/blog Give me a call – 01209 718688 / 07501 259000 Send me an email - aren@tonickmedia.com

40. @arengrimshaw www.tonickmedia.com www.slideshare.net/tonickmedia