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Apresentação Modelos De NegóCio
- 1. A Crise na Indústrial Cultural e Novos Modelos de Negócio Antonio Cabral Centro de Tecnologia e Sociedade – FGV/RJ
- 3. The Statute of Anne (short title Copyright Act 1709 8 Anne c.19; long title "An Act for the Encouragement of Learning, by vesting the Copies of Printed Books in the Authors or purchasers of such Copies, during the Times therein mentioned") was the first copyright law in the Kingdom of Great Britain (thus the United Kingdom), enacted in 1709 and entering into force on April 10, 1710. Excerpted from Statute of Anne on Wikipedia , the free encyclopedia.
- 7. crise
- 9. Música
- 10. Aumento da vendagem de DVD em 100% de 2003 para 2004. 66 milhões 706 milhões 2004 56 milhões 601 milhões 2003 75 milhões 726 milhões 2002 72 milhões 677 milhões 2001 94 milhões 891 milhões 2000 Unidades Totais Vendas Totais (R$) ANO
- 12. 56 em 2004 34 em 2007
- 17. imprensa
- 18. 2000: 440,000 2002: 346,300 2003: 314,000 2004: 307,000 2001: 399,700 2005: 307,000
- 24. filmes
- 25. 82%
- 31. Novidade Produção Colaborativa de Conteúdo
- 34. crise
- 37. web 2.0
- 42. controle
- 44. ilegal x legal
- 45. Desenvolvimento tecnológico x Modelo Regulatório
- 47. O Fair Use no Direito Norte-Americano : A doutrina do “fair use” está prevista no artigo 107 do Copyright Act de 1976 . O artigo 107 estabelece 4 (quatro) pressupostos que devem ser analisados pelo juiz para declarar se o uso de uma obra protegida pelo Direito Autoral constitui ou não “fair use”. Todos os quatro pressupostos deverão ser analisados para se decidir um caso concreto .
- 52. direito autoral
- 54. 2 exemplos
- 61. alternativas
- 77. 1 a cada 295 páginas indexadas pelo Yahoo’s 53,000,000
- 79. 1. Cauda Longa 2. Crowdsourcing
- 80. A Cauda Longa: “Why the Future of Business Is Selling Less of More” Chris Anderson The long tail, colored in yellow .
- 90. Obrigado! [email_address] Centro de Tecnologia e Sociedade Cabral, Magrani, Pereira de Souza e Vieira Branco Advogados
Notes de l'éditeur
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- . And the machine-readable version (“Digital Code”): a translation of the key license terms into a “metadata” language that browsers and other computer applications can use to search for and sort works based on their terms of use. This three-layer approach allows for a combined ease-of-use, legitimacy, and practical utility that is difficult to achieve otherwise.
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]
- Since December 16, 2002, the number of webpages linking back to a Creative Commons license has reached just over 750,000 (hit 788,308 on June 8). [HERE YOU MAY OR MAY NOT WANT TO EXPLAIN THE PROBLEM OF OVERCOUNTING -- DUE TO WEBLOGS USING A LOGO/LINK ON EVERY PAGE -- AND UNDERCOUNTING -- DUE TO THE FACT SOME PEOPLE WITH LARGE COLLECTIONS -- LIGHTENINGFIELD.COM -- OF LICENSED STUFF USE ONLY ONE LICENSE TAG PER PAGE, RATHER THAN PER WORK. WHETHER TO MENTION THE GOOGLE GLITCH -- THEIR POLICY OF NOT COUNTING URLS THAT END IN “0”, AS OUR LICENSES DID UNTIL RECENTLY -- IS ALSO SOMETHING YOU SHOULD USE YOUR DISCRETION WITH. GENERALLY I WOULD AVOID IT UNLESS IT COMES UP.]