1. MediaKit2013
recess

2. recess is an online Las Vegas magazine written by women, for
women. By bringing women together online as the premier blogging
network and cross-media platform, recess has created a community for
Southern Nevada women to connect, share and inspire.
re.cess {ri-ses, ree-ses} noun
About recess
A dynamic platform for the diversity and depth of women in Nevada. recess will transmit the cultural,
creative and community pulse from our unique perspectives, thoughtful opinions, well researched profiles
and the unapologetic pursuit of ideas and issues.

3. #Family
#Health
#Fashion & Beauty
#Entertainment
#Fun
#Community
#Travel
#Food
#Women
#Technology

4. Social Media
Campaigns
SocialMediaCampaigns

5. Marketing to Women
• 88% of household purchase decisions are
made by women, and more and more
women are turning to social media before
making purchasing decisions. “No one
earns the trust of women online like women
online” –BlogHer.
SocialMediaCampaigns

6. Women in Southern Nevada
• Women make up almost half of the
population in Southern Nevada- almost 1
million
• According to Facebook:
– 478,860 women in Southern Nevada are on
Facebook ages 21 and up
– 386,300 women in Southern Nevada are
Facebook ages 31 and up
SocialMediaCampaigns

7. Why Work with Bloggers
1. Bloggers have an established social media following on
platforms like Twitter, Facebook, Pinterest and Google+
2. Bloggers create content for customers to find on search
engines (Content Marketing) and boost SEO of your
website
3. Using social media to expand marketing enterprise is a
natural and necessary step in today’s marketplace.
4. Integrating social media via blog outreach gives
businesses access to an established network of loyal
followers.
5. The established loyalty and trust that bloggers have
with readers is translated into loyalty to the business.
“…. bloggers are successfully leveraging social media to collaborate and
communicate about the products they use, what’s happening within their
families and what they’re interested in. They share their blogs via Facebook
and Twitter expanding their reach to a broader network of friends and friends
of friends, creating an audience of people interested in what they have to say. I
can’t help but see how this type of natural-feeling collaboration has value
within the enterprise.” -Forbes Magazine
SocialMediaCampaigns

8. Types of Social Media Campaigns:
• Blogger Event Coverage at your business or event
• Targeted Social Media Amplification
• Targeted Social Media Contests via Facebook, Twitter or
Pinterest
• Twitter Parties
• Product Review- Blog Outreach Campaign
• Email kelli@recesslv.com
SocialMediaCampaigns

9. Case Study
Launch of TLC’s “Sin City Rules” Reality Show
Twitter Party & Tweet-Up
The stars of Sin City Rules wanted to engage online users in discussion about the
show during the premier to increase viewership. Bloggers chatted with viewers
from the red carpet and during the show premier. The goal was to reach an
audience of 1.5 million users and 5 million impressions. As demonstrated from
the graph below, recess exceeded the goal with an audience of 2.5 million and
86 million impressions.
SocialMediaCampaigns

10. Case Study
Fresh and Easy Holiday Food Line
For the holidays, Fresh and Easy launched a new line of prepared food, snacks and drinks and
wanted to engage local bloggers to write about using Fresh and Easy for holiday entertaining.
Influential bloggers with a combined local readership of well over 200k shared their favorite
foods from the Fresh and Easy Holiday line on their websites for holiday gift giving, dinners
and entertaining, which was shared on Facebook, Twitter, Pinterest and Google+.
SocialMediaCampaigns

11. Case Study
The Container Store Grand Opening
Located at Town Square, Las Vegas, The Container Store opened its doors Spring,
2012 and wanted local bloggers to share store and product information with their
readers via social media. Influential local bloggers shared the store opening
information along with their favorite products from the Container Store with their
more than 250k combined readers in the Las Vegas area.
SocialMediaCampaigns

12. Business
Directory

13. Las Vegas Business Directory
• The ladies of recess know where to go for
anything from Shopping & Restaurants to Party
Planning and Travel.
• Listing in the Business Directory is free.
• Advertisement opportunities in the Business
Directory range Preferred Listing to pop-up
promotional ads starting at only $49.
• Social Media option for Business Directory
listing amplification on Twitter, Facebook,
Google+ and Pinterest.
BusinessDirectory

14. Premium Ranked
Listing $79/year
Your listing will
appear at the top
of your listing
Category.
Hurry! First come,
first serve.
Free Listing
List your business
for free with the
hottest community
of women in
Southern Nevada.
Visit:
recesslv.com/business-
directory
Pop-Up
Advertisement
$199-$399/month
Advertise your
promotion via
Pop-Up
Advertisements in
your Listing
Category.
Social Media
Amplification
Premium listings
will receive social
media posts on
Twitter and
Facebook.
Additional
campaigns
available, email
kelli@recesslv.com
BusinessDirectory

15. Las Vegas
Events
Calendar

16. Las Vegas Events Calendar:
• Post an event for free.
• Advertise an event- $99
• Promote an event via Twitter
and Facebook- as low as $199
• Free charity event
advertisements- contact
kelli@recesslv.com
• Visit recesslv.com/events to
submit your event listing.
LasVegasEventsCalendar

17. Las Vegas Events Calendar
• Community, Entertainment, Family & Business
Events.
• Free event calendar listing & easy to post.
• Promote event via advertisement for as low as
$99 per month.
• Find local events, post local events, promote
local events.
• Promote an event listing on Facebook, Twitter
and Google+.
• recesslv.com/events
LasVegasEventsCalendar

18. Advertisement

19. Advertisements
• Sidebar advertisements are available for
Premium & Standard placement for Main page
and Category pages in addition to Events page.
• Main Page Premium + Category sidebar
advertisement is $379/month and Category
Premium is $99/month
• Recess offers one charity per month free
advertisement, contact kelli@recesslv.com
• Graphic design for your advertisement is
available for $59
• Visit recesslv.com/advertise to place your ad.
Advertisements

20. Main Page Premium Sidebar Advertisement
plus all Category Pages $379/month
Category Advertisements are $99/month
recesslv.com/advertise
Advertisements

21. Submit Editorial
• Submit Press Releases directly to our Editor, Christa
Schueler at christa@recesslv.com.
• Please also feel free to visit our Events Calendar to
submit an upcoming event and our Business Directory
to submit a business.

22. The time has come. The bell has rung.
Join your Community of women at recess.