Social media marketing involves using social media platforms to market a business and engage with customers. It allows companies to interact with potential customers, improve their online visibility, get feedback, and manage their online reputation. While it requires effort and an open mindset, there are many possibilities like corporate blogging, using RSS feeds, creating microsites and games, guerrilla marketing tactics, and engaging on professional and social networking sites, Google Maps, and video/photo sharing sites. The key is to create engaging content and measure the results of social media marketing efforts.

1. Social Media Marketing Social Media Marketing June 6th 2008 Search Engine Marketing Forum Joris Roebben www.QueroMedia.com

5. Should use the possibilitiesSocial Media Marketing

6. 1. Introduction Social Media Marketing

8. “Don’t miss this train”

9. Focus presentation: different possibilitiesSocial Media Marketing

10. 2. Why Social Media Marketing? Social Media Marketing

11. 2. That’s why! “Web 2.0 is a state of mind” Social Media Marketing

12. 3. What is Social Media Optimization? Social Media Marketing

14. Increased online visibility

15. “Meeting” people

16. Improve services

17. Active feedback

18. Online reputationmanagement

19. Change negativity into positivity

20. ONLINE PRESENCE !!!Social Media Marketing

22. Open mind

23. Not easy

24. Different approach

25. Infinite number of possibilities

26. Be prepared for criticism

27. Bad: comment / good: spread the wordSocial Media Marketing

28. 6. Examples Social Media Marketing

29. 6. Examples Corporate Blogging The power of RSS-feeds Microsites Online games Guerilla marketing Professional networking sites Fun networking sites Google Maps Video/photo sharing sites A universal campaign Social Media Marketing

31. Fill it with relevant content

32. Free services

33. Own hostingSocial Media Marketing

34. 6.1 Corporate Blogging Social Media Marketing

36. Push content

37. Users can subscribe to your content

38. News, press releases, blogs, new products, special offers, jobs, ...Social Media Marketing

39. 6.2 RSS feeds Social Media Marketing

41. Offer the possibility to share experiences, pictures, ideas, ...Social Media Marketing

42. 6.3 Microsites Social Media Marketing

44. Keep high scores

45. Reward with prizes or discount

46. Goal:

47. Promotion product/service/brand

48. Build database

49. BrandingSocial Media Marketing

50. 6.4 Online Games Social Media Marketing

52. Send product samples to bloggers

53. Pay well-respected community members to influence online discussions

54. Comment on existing blogs

55. Do something controversial/original

57. Link building

58. Show expertise (Q&A)

59. Promote your services

60. Share your values

61. Start and maintain relations with (future) customers

64. Get to know new people that share same interests

65. Link building

66. Create groups

67. Events

68. Targetting

69. Share blogposts/links/sites

72. Promote location, website, products and services, reviews, images, ...

73. Customers can comment

74. Universal search: maps in Search Engine Result Pages

77. Serious, funny or controversial

78. Doesn’t even has to look professional

79. Easy for others to use and plug your content

80. Save bandwidth

81. Video: YouTube, Facebook, MySpace, GarageTV (Telenet)

83. 6.10 Universal campaign: Nokia N95 Social Media Marketing

84. 7. Tag Cloud Mash-ups Discover Usability Participation Simplicity Standards API Interactive Blogs Feeds Interact Users Remix DiscoverExchange Remix User Generated Content Widgets Meet Social Web Friends AdaptationShareWeb 2.0 Vlogs XML Findability Wiki Mobile Podcasts Long Tail OpenID Ajax Connect Breakdown Viral Standards Personal Experience The Web is ours Awareness Segmentation Engage Communication Social Media Marketing

86. Social Media Marketing can generate a great ROI

87. Social Media Optimization improves your visibility and linkability

88. Social Media is an engagement