SlideShare une entreprise Scribd logo
1  sur  11
Télécharger pour lire hors ligne
10 Questions for Chapter 14 (Developing Pricing Strategies and Programs by Kotler),[object Object],Prepared By: Antonieta Manalang,[object Object],Date: September 2, 2010,[object Object]
The following are pricing mistakes except,[object Object],[object Object]
Revising price to capitalize on market changes
Setting price independently of the rest of the marketing mix
Standardizing price by product item, market segment, distribution channels, and purchase occasion
Setting various price objectives,[object Object]
Price ending
Reference Price
Lower Bound Price
Price-quality inference,[object Object]
Maximum current profit: price is set to maximize current profit, cash flow, or ROI

Contenu connexe

Tendances

Factors affecting pricing
Factors affecting pricingFactors affecting pricing
Factors affecting pricingghholmes
 
Meaning and objectives of pricing
Meaning and objectives of pricingMeaning and objectives of pricing
Meaning and objectives of pricingPranav Kumar Ojha
 
How do consumers process and evaluate prices
How do consumers process and evaluate pricesHow do consumers process and evaluate prices
How do consumers process and evaluate pricesSameer Mathur
 
Note on Pricing and Public Policy
Note on Pricing and Public PolicyNote on Pricing and Public Policy
Note on Pricing and Public PolicySiddharth Barjatya
 
Types of pricing strategy
Types of pricing strategyTypes of pricing strategy
Types of pricing strategynithyam40
 
Selecting The Final Price by Kotler and Keller
Selecting The Final Price by Kotler and KellerSelecting The Final Price by Kotler and Keller
Selecting The Final Price by Kotler and KellerDawn Josiah Palma
 
Pricing strategies in marketing
Pricing strategies in marketingPricing strategies in marketing
Pricing strategies in marketingSamitha Jayaweera
 
Price Slides
Price SlidesPrice Slides
Price SlidesRobbieA
 
How should a company set prices initially for product or services?
How should a company set prices initially for product or services?How should a company set prices initially for product or services?
How should a company set prices initially for product or services?Bhaskar Jyoti Bora
 
Consumer psychology and pricing
Consumer psychology and pricingConsumer psychology and pricing
Consumer psychology and pricingleader443
 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValueAkib Hasan Srabon
 
Chap 14 Developing Pricing Strategies & Programs
Chap 14 Developing Pricing Strategies & ProgramsChap 14 Developing Pricing Strategies & Programs
Chap 14 Developing Pricing Strategies & Programsbkbreyes
 
Defining and Understanding Pricing
Defining and Understanding PricingDefining and Understanding Pricing
Defining and Understanding Pricingrdwaters76
 
Revised 10 questions for chapter 14
Revised 10 questions for chapter 14Revised 10 questions for chapter 14
Revised 10 questions for chapter 14tonsmanalang
 
Marketing management
Marketing managementMarketing management
Marketing managementmeerapujari
 

Tendances (20)

Factors affecting pricing
Factors affecting pricingFactors affecting pricing
Factors affecting pricing
 
Pricing Ppt
Pricing PptPricing Ppt
Pricing Ppt
 
Reba
RebaReba
Reba
 
Meaning and objectives of pricing
Meaning and objectives of pricingMeaning and objectives of pricing
Meaning and objectives of pricing
 
How do consumers process and evaluate prices
How do consumers process and evaluate pricesHow do consumers process and evaluate prices
How do consumers process and evaluate prices
 
Note on Pricing and Public Policy
Note on Pricing and Public PolicyNote on Pricing and Public Policy
Note on Pricing and Public Policy
 
Types of pricing strategy
Types of pricing strategyTypes of pricing strategy
Types of pricing strategy
 
Selecting The Final Price by Kotler and Keller
Selecting The Final Price by Kotler and KellerSelecting The Final Price by Kotler and Keller
Selecting The Final Price by Kotler and Keller
 
Pricing strategies in marketing
Pricing strategies in marketingPricing strategies in marketing
Pricing strategies in marketing
 
Price Slides
Price SlidesPrice Slides
Price Slides
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 
How should a company set prices initially for product or services?
How should a company set prices initially for product or services?How should a company set prices initially for product or services?
How should a company set prices initially for product or services?
 
Pricing
PricingPricing
Pricing
 
Consumer psychology and pricing
Consumer psychology and pricingConsumer psychology and pricing
Consumer psychology and pricing
 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer Value
 
Pricing
PricingPricing
Pricing
 
Chap 14 Developing Pricing Strategies & Programs
Chap 14 Developing Pricing Strategies & ProgramsChap 14 Developing Pricing Strategies & Programs
Chap 14 Developing Pricing Strategies & Programs
 
Defining and Understanding Pricing
Defining and Understanding PricingDefining and Understanding Pricing
Defining and Understanding Pricing
 
Revised 10 questions for chapter 14
Revised 10 questions for chapter 14Revised 10 questions for chapter 14
Revised 10 questions for chapter 14
 
Marketing management
Marketing managementMarketing management
Marketing management
 

En vedette

Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
Jewellarena10 Multipletypequestionschap14 Developingpricingstrategies
Jewellarena10 Multipletypequestionschap14 DevelopingpricingstrategiesJewellarena10 Multipletypequestionschap14 Developingpricingstrategies
Jewellarena10 Multipletypequestionschap14 DevelopingpricingstrategiesJEWELL ARENA
 
Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8Barry Durocher
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsDr. Ankit Kesharwani
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14Developing PricingStrategies and ProgramsKotler Chapter 14Developing PricingStrategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
Pricing strategies(philip kotler)
Pricing strategies(philip kotler)Pricing strategies(philip kotler)
Pricing strategies(philip kotler)Shailja Pathak
 
Pricing methods..
Pricing methods..Pricing methods..
Pricing methods..Sujith Nair
 

En vedette (9)

Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programs
 
Jewellarena10 Multipletypequestionschap14 Developingpricingstrategies
Jewellarena10 Multipletypequestionschap14 DevelopingpricingstrategiesJewellarena10 Multipletypequestionschap14 Developingpricingstrategies
Jewellarena10 Multipletypequestionschap14 Developingpricingstrategies
 
Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and Programs
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14Developing PricingStrategies and ProgramsKotler Chapter 14Developing PricingStrategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programs
 
SAARC
SAARCSAARC
SAARC
 
Pricing strategies(philip kotler)
Pricing strategies(philip kotler)Pricing strategies(philip kotler)
Pricing strategies(philip kotler)
 
Pricing methods..
Pricing methods..Pricing methods..
Pricing methods..
 

Similaire à Ch.14 10 questions from kotler assignment

Ch 14 Developing Pricing Strategies And Programs Manalang
Ch 14 Developing Pricing Strategies And Programs ManalangCh 14 Developing Pricing Strategies And Programs Manalang
Ch 14 Developing Pricing Strategies And Programs Manalangtonsmanalang
 
Ch 14 Developing Pricing Strategies And Programs- Manalang
Ch 14 Developing Pricing Strategies And Programs- ManalangCh 14 Developing Pricing Strategies And Programs- Manalang
Ch 14 Developing Pricing Strategies And Programs- Manalangtonsmanalang
 
Revised 10 questions for chapter 14
Revised 10 questions for chapter 14Revised 10 questions for chapter 14
Revised 10 questions for chapter 14tonsmanalang
 
Pricing In Marketing - UNIT-5 & 6-PRICING.ppt
Pricing In Marketing - UNIT-5 & 6-PRICING.pptPricing In Marketing - UNIT-5 & 6-PRICING.ppt
Pricing In Marketing - UNIT-5 & 6-PRICING.pptetebarkhmichale
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing StrategyDOST-TAPI
 
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02The House of Marketing
 
Pricing Ppt
Pricing PptPricing Ppt
Pricing Pptsid30
 
The Pricing Strategy // First Overview //
The Pricing Strategy // First Overview //The Pricing Strategy // First Overview //
The Pricing Strategy // First Overview //greyes6
 
Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsSumit Pradhan
 
Pricing In Economic Downturn Francois Delvaux
Pricing In Economic Downturn   Francois DelvauxPricing In Economic Downturn   Francois Delvaux
Pricing In Economic Downturn Francois DelvauxFrancois Delvaux
 
Pricing And Marketing
Pricing  And MarketingPricing  And Marketing
Pricing And Marketingrajesh panda
 
Pricing strategies1
Pricing strategies1Pricing strategies1
Pricing strategies1Hammaduddin
 
Pricing strategies1
Pricing strategies1Pricing strategies1
Pricing strategies1Hammaduddin
 

Similaire à Ch.14 10 questions from kotler assignment (20)

Ch 14 Developing Pricing Strategies And Programs Manalang
Ch 14 Developing Pricing Strategies And Programs ManalangCh 14 Developing Pricing Strategies And Programs Manalang
Ch 14 Developing Pricing Strategies And Programs Manalang
 
Ch 14 Developing Pricing Strategies And Programs- Manalang
Ch 14 Developing Pricing Strategies And Programs- ManalangCh 14 Developing Pricing Strategies And Programs- Manalang
Ch 14 Developing Pricing Strategies And Programs- Manalang
 
Revised 10 questions for chapter 14
Revised 10 questions for chapter 14Revised 10 questions for chapter 14
Revised 10 questions for chapter 14
 
Mm.12.10
Mm.12.10Mm.12.10
Mm.12.10
 
Pricing In Marketing - UNIT-5 & 6-PRICING.ppt
Pricing In Marketing - UNIT-5 & 6-PRICING.pptPricing In Marketing - UNIT-5 & 6-PRICING.ppt
Pricing In Marketing - UNIT-5 & 6-PRICING.ppt
 
MARKETING-CH8
MARKETING-CH8MARKETING-CH8
MARKETING-CH8
 
Kotler pom13e instructor_11
Kotler pom13e instructor_11Kotler pom13e instructor_11
Kotler pom13e instructor_11
 
Pricing
PricingPricing
Pricing
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing Strategy
 
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
 
Pricing Ppt
Pricing PptPricing Ppt
Pricing Ppt
 
The Pricing Strategy // First Overview //
The Pricing Strategy // First Overview //The Pricing Strategy // First Overview //
The Pricing Strategy // First Overview //
 
Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and Programs
 
Pricing In Economic Downturn Francois Delvaux
Pricing In Economic Downturn   Francois DelvauxPricing In Economic Downturn   Francois Delvaux
Pricing In Economic Downturn Francois Delvaux
 
Pricing And Marketing
Pricing  And MarketingPricing  And Marketing
Pricing And Marketing
 
Pricing (marketing)
Pricing (marketing)Pricing (marketing)
Pricing (marketing)
 
Pricing strategies1
Pricing strategies1Pricing strategies1
Pricing strategies1
 
2011.2.20 marketing
2011.2.20 marketing2011.2.20 marketing
2011.2.20 marketing
 
Pricing strategies1
Pricing strategies1Pricing strategies1
Pricing strategies1
 
Pricing Strategies
Pricing StrategiesPricing Strategies
Pricing Strategies
 

Ch.14 10 questions from kotler assignment

Notes de l'éditeur

  1. Answer: revising price to capitalize on market changes
  2. Answer: Price cues
  3. Answer: Maximum market skimming
  4. Answer: Price-quality Inferences
  5. Answer: Buyers are less price sensitive when there are few are no substitutes
  6. Answer: Unbundling
  7. Answer: Delayed quotation pricing
  8. Answer: Increasing the number of sizes and models offered
  9. Answer: Value Pricing
  10. Answer: Price is a major factor when customer buys a product