The document discusses how to create online sales through social media and conversations. It recommends that businesses be transparent and customer-centric, sharing knowledge and stimulating word-of-mouth referrals. It outlines a 4 step process: 1) Know your audience and share expertise, 2) Choose platforms where customers look for your services and get reviews, 3) Make it easy for customers to buy with any device, and 4) Stay engaged with customers through loyalty programs and social interactions to encourage repeat purchases. The goal is to integrate the business into online conversations and communities.
63. Presentation tagcloud to know to choose to buy to stay branding visitors conversion webcare online presence information content integration reviews community co-creation past future online sales word of mouth communication conversation transparancy social web price service quality behavioral targeting profiling affiliates api webanalytics 59/60
Welkom bij deze presentatie van SNS Bank op het Emerce Insight Banking op 14 juni 2007 Telefoon geluid graag uit De presentatie wordt met notities ter beschikking gesteld Duur 30 minuten, daarna ruimte voor vragen en/of discussie