1. CONSUMERISM
PRESENTED BY,
TONY AUGUSTINE
1527729

2. What is consumerism?
• Action of people who spend a lot of money on goods and
service. It is also explained as the excessive purchase of
goods and services in large amount.
• The tendency to purchase excessive goods was started in the
age of industrialization.
• It depends on the buying power of individuals.
• Expectation of consumers are high because of education.
• If certain products seems essential to customers based on
society .

3. Consumerism 2030
• Competition between corporate's are tool driving
consumerism
• By 2030, India will be 5th largest consumer market
• House hold consumption reaches 22billion USD
• Big opportunity for retail and consumer goods mainly
FMCG.
• Mobile marketing
• Consumer expect faster delivery
• Customization of products
• More demand for brand products
• Protection of consumer rights

4. Advantages
• Helps in brand differentiation
• Employment oppurtunity
• Economy growth
• Oppurtunity and motivation to improve social standing.

5. Disadvantages
• Rise in crime rates
• People became more lavish
• Air and water pollution
• Personnel relationship get affected
• People will never be satisfied
• Reduces efficiency and working power

6. Conclusion