Leveraging Technology to Improve Your Real Estate Business
1. Tony Arko – Market Advantage Real Estate Chairman of Technology Committee – Dulles Area Association of REALTORS Leveraging Technology to Improve Your Real Estate Business 1
17. RE 2.0 - Marketing Strategy Creation of Identity Creation of Association Agent Created Content and Dialog Consumer Indication of Interest Conversion to Off-line Relationship
18. Creation of Identity Who You Are About Pages Google Search Results Linked In Profile Facebook Profile Twitter Profile
22. Creation of Association Ways to Associate Facebook Friends Twitter Followers Flickr Photo Album Sharing Social Bookmarking RSS Feeds YouTube Video Channels
34. Internet Rules I All internet advertisement is under the direct supervision of the Broker Instant messages are exempt so long as previous disclosures have been made Chat Rooms – Disclosure must be made in every instant that business services, recommendations or solicitations are made
35. Internet Rules II Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link. Cannot show listings “For Sale” if they are under contract or sold. NAR Rule – “REALTOR” cannot be used with any adjectives
37. Wordpress Real Estate Blog Built In Web 2.0 Features Blogging Video Featured Listings Search with IDX solution Forms for Lead Capture SEO RSS Email Subscription Links to Twitter, Facebook, LinkedIn Profiles Advertising