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Navy Recruiting Command
NCCM (SS) Jimmie Holt
National Chief Recruiter

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Navy Recruiting Command
2 Regions
26 Districts
1,408 Stations
65 MEPS
1 Recruiting School house
1 Reserve Unit

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FY12 RECRUITING MISSION
Updated: 31AUG12
What do we do?
FY12 Accessions
FY11 Goal FY12 Goal As of 31AUG2012
Active Enlisted 33,400 36,275 32,622
Reserve Enlisted 8,344 8,255 7,471
AC General Officer 1,342 1,072 1,058
AC Medical Officer 831 782 777
RC General Officer 1,414 1,427 932
RC Medical Officer 395 406 288
Totals 45,726 48,217 43,148
Why is it important?

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General Officer Recruiting
Categories
Active and Reserve Component
Surface Warfare Officer INTEL
SUBS OCEANO
SEALS CHAPLAIN
EOD JAG
NFO CEC
PILOT Supply
AMDO Cyber Warfare
IP EDO
IW PAO

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Medical Officer Recruiting
Categories
Active Component Reserve Component
DENTAL DENTAL
DENTAL SCHOLORSHIP PROGRAMS MEDICAL
MEDICAL CORPS MEDICAL SERVICE CORPS
MEDICAL SCHOLORSHIP PROGRAMS NURSE
MEDICAL SERVICE CORPS
MEDICAL SERVICE CORPS SCHOLOSHIP
PROGRAMS
NURSE CORPS
NURSE CORPS SCHOLORSHIP PROGRAMS

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Recruiting Duty Screening
Recruiter Assessment Battery (RAB)
A non-cognitive screening tool to determine whether
members applying for Recruiting Duty are a good fit
based on their personality traits, i.e. introvert vs.
extrovert It can also determine of your likelihood of
success and enjoyment of the unique challenges of
recruiting.
https://militaps.nmci.navy.mil/rab

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Sailors who Failed-to-Screen for
Recruiting Duty
FY12, 1200 Sailors applied to Recruiting Duty
147 Sailors (12.3%) have failed to screen
These include but are not limited to in no particular order:
1) NEG Endorsement: 49 8) RAB: 3
2) Tat: 30 9) PTS: 2
3) SEP: 30 10) ERB: 2
4) Med: 10 11) DUI: 2
5) PRT/Body Fat: 7 12) HYT: 1
6) Sec Clear: 6 13) Perm No Shave: 1
7) NJP: 4

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Dropped students from Navy Recruiting
Orientation Unit (NORU)
FY-11 and FY-12(to date): 34
FY-11: 27 FY-12 (Drops to date): 6
Financial: 2
Alcohol related incident: 2 Alcohol related incident: 1
*Disciplinary Reasons: 2 *Disciplinary Reasons: 1
Academics: 1 Academics: 1
Body Fat: 13 Body Fat: 2
HUMS/Family Emergency: 1

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FAULT / NO FAULT TRANSFER
FISCAL YEAR 2011 AND 2012
FISCAL YEAR 2011:
FAULT PACKAGES (5)
• DUI – 2
• FRATERNIZATION – 1
• DERELICTION OF DUTY – 1
• UNAUTHORIZED USE OF GOVERNMENT VEHICLE – 1
NO FAULT PACKAGES; MEDICAL – 4
FISCAL YEAR 2012:
FAULT PACKAGES (8)
• FRATERNIZATION - 5
• INDECENT LANGUAGE – 1
• FALSIFYING OFFICIAL DOCUMENTS – 1
• TRAINING IRREGULARITIES – 1
NO FAULT PACKAGES; MEDICAL – 4

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Career Recruiter Force (CRF)
Conversion
BUPERSINST 1133.29
CRF Selection boards are held four times each year, February, May, August, and
November.
In selecting the best qualified applicant the whole Sailor is considered. For example:
- Recruiting duty qualifications (Station LPO, Officer Recruiter, Divisional LCPO and Fleet
qualifications)
- Commanding officer endorsement
- Leadership capabilities (fleet and recruiting duty)
- Off-duty education
- Community involvement
- Station LPO/LCPO experience (not an eligibility requirement)
- Sustained superior performance (fleet and recruiting duty)
- Break out among peers
- PFA failures
- NJPs

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Navy’s Public Image
N9 Updated:
Which military branch is most prestigious?* Which branch of the military is most important to national
defense? *
• Navy’s Public Image is consistently the lowest of all services
*Source: Gallup Consulting

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GFFG Brand Resonates Internally
88% of New Sailors Influenced by Navy Advertising Recognition of Navy’s Brand grew an additional 25% in FY12
FY10 FY11 FY12
America’s Navy: A Global Force For Good
2010, 2011, 2012 New Sailor Survey
More New Sailors “agree strongly” Navy’s “How relevant do you think the Navy
role in the world is effectively captured brand is to you and your role in the Navy?”
35% 43% 19% 2%
Agree Strongly
Agree
Neither agree or disagree
Disagree
2012 New Sailor Survey 2012 New Sailor Survey

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How You can help share our Navy
brand
 Add Navy brand to existing products (briefs,
presentations, hand-outs, etc
 Brand your command websites
 Pitch Navy brand as part of other communication efforts
 Add brand to social media updates
All brand products are available from our Navy Recruiting
Command website (www.cnrc.navy.mil).
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Back Up Slides
Key Navy messages…
 America’s Navy is a Global Force for Good and “good” can take many forms…
 Bombs on a terrorist hide-out.
 Bullets to protect innocent civilians against extremists.
 Bottles of water to those in need after an earthquake.
 Bachelor’s degrees (advanced training and education).
 All good things take GREAT people!
 Our Sailors serve from the sea on the land, in ships on the water, in submarines under the
water, and fly in planes and helicopters over the water.
 Why what we do is important:
 About 70 percent of the Earth’s surface is covered by water.
 About 80 percent of the world’s people live near the ocean.
 About 90 percent of all international trade travels by sea .
 We protect and defend freedom around the world, and we also offer great opportunities for a
great career here at home.
 Our mission is to meet America’s threats far away, so those threats cannot harm us here.

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Back Up Slides -
Historical Context
 Four different slogans since inception of the all volunteer force
 Targeted to prospects ages 18-24 and focused on their “what’s in it for
me” question
 Be Someone Special – 1973- 1975
 Navy. It’s not just a job, it’s an adventure – 1976-1996
 Let the Journey Begin – 1996-2000
 Accelerate Your Life – 2001-2009
 In 2009, Navy adopted a “branding” strategy
 Brand is a long-term strategy, not a slogan to change with the tide
 Speaks to Sailors past, present, and future
 Developed through Sailor & target market feedback and focus groups
 Tied to Maritime Strategy
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