The SWISS GAME SHOW, an exhibition dedicated to the gaming and multimedia industry that will fit the 12 th, 13 th and 14 th of November 2010 at GENEVA.
2. Dear Sir, Madam,
We are pleased to introduce to you The SWISS GAME SHOW – an event not to be missed!
We are targeting a wide audience as video games are now one of the major home entertainment products
in the world.
We hope you will be keen to participate with us in this new project! Happy reading.
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3. Why are we organising this event
Dates and venue
Programme
Industry and target
Stands
Conclusion
Quotes
The SWISS GAME SHOW, an exhibition dedicated to the gaming and
multimedia industry will be held in Geneva at PALEXPO on 12th, 13th and
14th November 2010.
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4. Why are we organising this event?
The SWISS GAME SHOW is an exhibition dedicated to the gaming and multimedia industry: the leading
entertainment industry worldwide, ahead of films and music.
Formerly reserved for a very specific market of GAMERS (intensive players), video games have now diversified
and are appreciated today by women and children as well as senior citizens.
The Wii Fit console from Nintendo is regularly used in homes for the elderly.
It is a reality: the video game is a cultural phenomenon in its own right, played on consoles provided by the
major players in the market today, as well mobile phones and MP3 players/multimedia devices.
The SWISS GAME SHOW will be held at Palexpo from Friday 12th to Sunday 14th November 2010 inclusive.
This venue, a must for international exhibitions, has been chosen to welcome the first Swiss Game Show.
We invite you to participate in a unique event, the first video game event in French speaking Switzerland.
5. Dates and venue
The SWISS GAME SHOW is an exhibition dedicated to the gaming and multimedia industry that will take place
over three days from Friday 12th to Sunday 14th November, 2010.
This date has not been chosen by chance: it is intended to follow the Swisstoy exhibition, which takes place in
Bern every year, and will allow residents of French speaking Switzerland and neighbouring France to enjoy the
1st gaming and multimedia exhibition in Geneva.
We aim at making this exhibition a ‘must see’ show that visitors can enjoy every year and, ideally, use this
opportunity to try out their future Christmas gifts.
Geneva is the ideal place to organise this type of exhibition. Perfectly situated in the centre of Europe, it attracts
many Swiss and international visitors.
The Palexpo venue in Geneva is part of the event complex that will host the SWISS GAME SHOW. An annex of
‘the Automnales’ exhibition, this hall is easily accessible and has a large car parking capacity.
Moreover, Palexpo is the venue of the Geneva Motor Show. This location allows us to benefit both from the
reputation of this international exhibition venue and its status.
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6. Programme
Video game news and previews: discover and play at your leisure all the new games from developers
and manufacturers exhibiting.
Kids paradise: an area entirely dedicated to children and ? where they will find all their heroes.
Behind the scenes of video games: discover the process of creating a video game with studios,
colleges, associations and young talented designers.
Debates and conferences: in the presence of industry players, journalists, associations or famous
designers, learn more about current issues and what’s in store for video games (3D games, the dangers of
video games for children, etc.)
Online games: The exhibition will host the first Swisslane video games.
Video games for women: Discover new games and new consoles adapted to the female public.
The mobile phone and new gaming consoles: How developers adapt their products? What do the
phone manufacturers have in store for us?
The link between multimedia and video games: The role of computer and of peripherals
manufacturers. Hardware issues in the gaming and multimedia industry.
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7. Targets and products
A broad target, perfectly adapted for the whole family, from 3 to 65 years old
The design of the show, the events, the conferences, the range of exhibitors will meet the
expectations of each family member. The goal is to create a fun and interactive show where
everybody will find something to interest them.
Kids
Children have a strong influence on the purchasing decisions of parents. Therefore, a play
area will be specifically devoted to them.
Hyper-consumers, young adults 15 to 25 years old
Attracted by the latest products and spectacular events, this informed public will be present
in large numbers at the show.
Employed consumers, 25 to 45 years old
Their purchasing power is far superior to that of an
adolescent. They are also more interested in family games.
The female audience Entrance
It is undeniable that in 2010 the number of female fans Full price: 12.-
of video games is significantly increasing. Reduced price: 8 -
We want to create an environment tailored to them to
Areas
demonstrate the diversity of the multimedia products available for this target.
Thematic areas will be created in order to
concentrate the targeted public to a given
point.
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8. Design of the exhibition and its areas
The SWISS GAME SHOW will consist of 4 thematic areas. Exhibitors may be present in several different areas.
Kids,
Women,
Gamers,
Multimedia.
We provide exhibitors with a space from 3,000 m2 to 6,000 m2.
This space will enable you to use all the infrastructure necessary to promote your new products and your
catalogue.
All the logistics will be overseen by our partners (Matys, Palexpo). Anyone wishing to build custom made
structures must liaise with these companies.
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9. Media plan
The promotion of the show will take place in neighbouring France and French speaking Switzerland by the
organizers and their media partners.
The media plan is budgeted at up to 350,000 -
Web marketing:
Website: dedicated and indexed website allowing online registration of visitors, links to exhibitors, sponsors and partners’
websites (reportage, videos, news, etc.)
E-mail: e-mailing campaigns (500,000 prospective e-mails) and co-branding campaign with our partners.
Social networking: Creating marketing plans on social network sites (Facebook, Twitter, etc.)
Print advertising:
200,000 brochures and invitations distributed by mail. 200,000 A5 flyers will be distributed in a street marketing campaign in
French speaking Switzerland and neighbouring France.
Radio:
Broadcasting of 600 radio ads on our partner radio stations
Outdoor advertising:
Geneva: advertising on 15 buses and a tramway for 15 days preceding the event.
Switzerland : advertising on SGA urban network in French speaking Switzerland, 300 panels
France: 4X3 billboard advertising in Rhône-Alpes, 80 billboards in 4 departments
Press:
Press release upstream of the event, reportage and news on what’s new in video games in partnership with the specialized
press.
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10. Stands
Something for all
Organisation and budget budgets
Starter stands
From 15 m2 Single CHF 2,500 Package Ex. VAT for 15 m2.
Exhibitors bring everything they need and For stands more than 15 m2: Please ask for a
organise their stand how they like. quote (Contact us)
We invite companies with who require stand
building to contact our partner Matys.
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12. Conclusion
By participating in the SWISS GAME SHOW, we offer you a unique opportunity to exhibit in what will
undoubtedly be one of the major events of 2010.
A month before the holiday season, and in the middle of the Christmas shopping period, we are sure the
public will be interested in our project.
By linking your name to this major event, you choose to support technological innovation as well as the
creative and entertaining industry of video games, while promoting your image with an increasingly broad
public.
We would be honoured to have you on board to help us organize this event! Thank you in advance for your
interest.
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14. Swiss Game Show - Request for quote
Mr., Mrs.,
…………………………………………………………………………………………………………………………………………………………………
Position ……………………………………………………………………………………………………………………………………………………………….
Company…………………………………………………………………………………………………………………………………………………………………
Address………………………………………………………………………………………………………………………………………………………………….
Tel………………………………………………
E-Mail……………………………………………………
I would like to exhibit at the Swiss Game Show 2010 at Palexpo and rent
a space of…………………. m2. Please send me a quote.
Products exhibited
……………………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………….
Registration is subject to available space, on a first come first served basis.
Date: Signature:
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