Pepperdine University Online Reviews Study June 2012

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Pepperdine University Online Reviews Study June 2012. Get in depth information about the importance of online reviews for your local business. It is important to have a reviews process and solution at your company. See what our's can do. Email to day. tly@nationalpositions.com

Technology Education Business

Online Reviews Study
Conducted by Pepperdine University
School of Business in June 2013

Pepperdine University Online Reviews Study June 2012

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Auto shoppers are open to influences. Today’s auto intenders are open-minded with 72% of search sessions involving cross-shopping. In-market shoppers are researching more than ever. While time in-market is roughly the same, these shoppers are turning to 24 research touch points on average. Connected devices are driving greater research activity. Mobile usage has increased 35% year over year, with a focus on research and comparison activities. Video influences auto brand discovery and consideration. Video research is on the rise and online video was the #1 format for encouraging brand consideration. Dealer interaction and post-purchase experiences matter. 62% of the vehicle owners said customer service could influence future purchases.

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Most nightclubs last only 18 months in business. Time is of the essence when starting a nightclub. This applies to bars, restaurants, and other fad or trend-related hospitality local businesses. Because of the short life cycle, it is important to ramp Internet exposures fast. Optimize the website to get shown in search engine and get listed on local directories immediately is crucial to ensure every opportunity for success. http://tinyurl.com/AboutSEOInternet http://www.linkedin.com/in/TonyLy https://www.facebook.com/MechanicalMarketer

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