Fence Industry Business Tips: Getting Traffic Capture Your Leads Nurture Your Leads Conversion Close, Satisfy And Score Referrals Once you have the right traffic and you’ve captured those leads

1. BUSINESS DEVELOPMENTCONSULTANTTOAMERICA’S FASTEST-GROWINGCOMPANIES
FENCING CONTRACTORS SALES
FUNNEL
GETTING TRAFFIC
CAPTURE YOUR LEADS
NURTURE YOUR LEADS
CONVERSION
CLOSE, SATISFY AND SCORE REFERRALS

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FENCING CONTRACTORS SALES FUNNEL
• Thanks to modern technology, a big part of that is simply working your sales funnel in
harmony with your website, from the moment the phone rings to scoring referrals.
To all you FENCING CONTRACTORS out there, who know how competitive the fencing
industry can be
IT’S YOUR TIME TO SHINE AND BRING THE CUSTOMERS INTO YOUR
BACKYARD AND AWAY FROM THE COMPETITION

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GETTING TRAFFIC
Without traffic, you won’t have business, period.
• And it’s not enough just to get traffic
IT HAS TO BE THE RIGHT TRAFFIC
• Picture a smart car propelling down an airport runway.

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• Through content marketing, which simply means consistently writing relevant, unique
content that answers questions, pains and problems a homeowner faces when they’re
looking to replace their fence.
IF YOU ANSWER THE QUESTIONS, THEY’LL COME TO YOU

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CAPTURE YOUR LEADS
Once potential clients come rolling in to your website, be ready to meet them right where they
are, whether it’s someone gathering info or someone who wants to talk.
• Both kinds will show up, and both can be captured by engaging them with your content.
• Maybe a homeowner is in the process of securing funds, or maybe it’s someone who
wants the job done now.
Either way,
so you’re not wasting that traffic.
BE READY TO CAPTURE THEM

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NURTURE YOUR LEADS
• Once you have the right traffic and you’ve captured those leads, don’t let them sit and
get stagnant like water in an old swimming pool.
KEEP THEM STIRRED UP AND NURTURED
• By delivering powerful content, whether it’s off your website or right to their inbox,
whether it’s a buyer’s guide or how-to tips.
• As Confucius says,
• Okay, that’s not Confucius but it sure sounds like something he’d say.

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CONVERSION
• You’ve gotten the customer into your pipeline by bringing them
through your awesomely designed sales funnel.
• They were attracted to your site, they’ve been captured and you’re
nurturing them.
WHAT’S NEXT? It’s time to make the sale, aka conversion.
HOW DO YOU DO THAT? By making them an offer they can’t refuse (not a
horse head in the bed, you fans of Godfather).

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or something catchy and valuable like that.
Just give them a great call-to-action, like “CALL FOR A FREE QUOTE” or
“CALL TO SPEAK TO AN EXPERT NOW”

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CLOSE, SATISFY AND SCORE REFERRALS
• You’ve scored the lead and converted a customer.
FINALLY,THE CLOSE

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• If you’re feeling shy and don’t want to ask outright yet, just drop some hints to plant the
seed in their head that it’s coming, and they’ll be ready when you are.
They’ve committed themselves to you (hear those wedding bells?) and now you can ask for a
pledge of their promise:

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By following a great sales funnel model, you’ll be at the top of the game and outscore the
competition through content marketing.
TONY SHAPREACH OUTTO ME