preparing for a client presentation

1. To make it as a freelancer, you need to be able to sell your work. That’s why making a great pitch to a prospective client is one of the key skills you can develop to be more successful.

2. Practical Assignment 3: Presentation of the project to an audience Outcome 5, Weighting 25% (Presentation of project's progress 10%, presentation of project's outcome 15%) Prepare a presentation (pitch), to accompany your product prototype. Your aim is to gain the client’s acceptance to proceed with a full scale implementation of scenario-based training based on the demonstration and presentation of your prototype. Your presentation will need to emphasise i) the features and ii) the benefits of your product.

3. This is what the product does. These are the products features. This is why you should use this product.

4. Pitching is about understanding what your client is most interested in, and developing a presentation that enables you to demonstrate that your product will satisfy the client’s requirements. Your pitch should “sell” the benefits of your product. Instead of simply demonstrating the features behind the product, highlight the benefits behind the features. A pitch is a presentation of an idea that seeks to gain acceptance, and often funding, to proceed with development.

5. Your presentation/pitch should include the following: Project title Project overview What is the purpose of your product. What are the features of your product. What are the benefits of your product. A recommendation to accept the product.

9. This is the product. These are the features behind the product. These are the benefits behind the features.