Plantscrafters - A Social Enterprise Pitch
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The document discusses how urbanization is increasing food demand and proposes urban farming as a solution. It introduces Plantscrafters, a modular urban gardening kit and app that allows people to grow food in small spaces like balconies. The business model involves selling starter kits and accessories online and to condo builders, with the app providing gardening guidance. Financial projections estimate growing sales and profitability over five years with a request for $100k of seed funding to launch prototypes and operations.
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Plantscrafters - A Social Enterprise Pitch
- 1. Nathan Wang, Olivia Choi Ting Ji, Tony Zhou
- 2. Urbanization • Increasing food demand, where is the supply? By 2050 more than 80% of the world’s population is expected to be living in urban areas. How will we feed them? Nathan, Olivia, Ting, Tony
- 3. “the food supply”… Environmental Delay concerns Problems? A LOT Safety concerns Taxation Nathan, Olivia, Ting, Tony
- 4. Urban Farming Nathan, Olivia, Ting, Tony
- 5. Condo Market • Toronto – In resale: $600/sf – In new pre-construction sale: $700-800/sf – Average balcony size in Toronto high-rise buildings: 23 sf Toronto Initial Market Nathan, Olivia, Ting, Tony
- 6. Meet Norman =( Nathan, Olivia, Ting, Tony
- 7. Meet Norman Plantscrafters =) ? Nathan, Olivia, Ting, Tony
- 8. Plantscrafters – Urban Gardening Kit 1. Kit for $30-50, download free app 2. Set up modular pots (Think LEGO) , plant seeds 3. In your pocket: knowledge, assistance, online community 4. Harvest time! Nathan, Olivia, Ting, Tony
- 9. Plantscrafters – Modular Pots 4~8 pots in each kit 15”x15”x15” 15”x15”x25” 1. Rectangle Configuration 2. Square Configuration Nathan, Olivia, Ting, Tony
- 10. Beginner App Screens Nathan, Olivia, Ting, Tony
- 11. Beginner App Screens Nathan, Olivia, Ting, Tony
- 12. Business Model Products Customers The Company Kit + App Customers Plants Library Guidance Gardening Community Accessories + Services Profit Nathan, Olivia, Ting, Tony
- 13. Sales & Marketing Sales Marketing TRACTION PHASE Individual Units: To home owners: Online Store Events & activities SCALING In App Orders Condo Model Homes PHASE Contracts: To condo builders: City projects LEED Certified Green Building Condo builders PR, Environmental, Aesthetics boosts Nathan, Olivia, Ting, Tony
- 14. Sales & Channels • Online stores: financial freedom, low upfront costs • Warehouse: Brampton Ontario close to Pearson Airport, HWYs • Pros: – Online business is perfect for niche product – Lower overhead compared to retails – No scaling worries with online store – Speed to market • Cons: – Extra expense for shipping – Risks involving fraudulent credit card use – Lack of physical connection to product Nathan, Olivia, Ting, Tony
- 15. Financial Projection 2013 2014 2015 2016 2017 # Units Sold 7,500 17,500 28,000 53,000 89,700 Total Revenue $262,500 $643,125 $1,080,450 $2,147,394 $3,816,082 Total Expense $577,000 $833,500 $1,283,579 $1,935,239 $2,890,109 EBIT ($314,500) ($190,375) ($203,129) $212,155 $925,973
- 16. We need … • $100k of seed funding – Hire designers – Material costs for the prototypes – Office space and supplies Until product launch … √ Free Marketing √ Shipments occur months after √ Crowdfunding Nathan, Olivia, Ting, Tony
- 17. Thank you… Q&A Nathan, Olivia, Ting, Tony