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HootSuite 4 Life - 2/24/14
- 1. HootSuite 4 Life #HootUpDallas Christopher Miller Head of Digital Marketing Tractorbeam @tophmiller2
- 2. Who Is Tractorbeam? A Creative Agency, specializing in: • Brand Strategy and Identity • Print, Product and Web Design • Digital Marketing and Strategy • Specializing in Fashion, Retail and Hospitality • @notaboutractors @tophmiller2 #HootUpDallas
- 3. What is the Best Way to Manage My Social Networks? To survive the world of marketing, you need 2 things: 1) Google Analytics 2) HootSuite • The rest will fall into place naturally • Rick Grimes might help, too @tophmiller2 #HootUpDallas
- 4. A Quick Rundown I got 99 problems, but HootSuite ain’t one • HootSuite: seamless management of top social networks: Facebook, Twitter, Google+, LinkedIn and the other guys • Top Features Include: • Post Scheduling • Monitoring Conversations • Track Mentions • Build Streams • Analytics @tophmiller2 #HootUpDallas
- 5. But Wait, There’s More Think of the HootSuite browser version as the burger. HootSuite gives you the fries and shake free. • HootSuite Chrome and Firefox App • Allows for sharing while browsing without having to switch back and forth between tabs • Add images, schedule the post, drop a location, add tracking • HootSuite iPhone App • Set up push notifications, schedule posts, URL shortener, general awesomeness @tophmiller2 #HootUpDallas
- 6. Let’s Get Real How do you run an integrated content marketing campaign across every channel? • The contest renewed each week in December, with the goal of rewarding winners with prizes/week • Grand prize an all expenses paid stay at a luxury resort and spa • All posts were scheduled with more than two weeks in advance • Through HootSuite Analytics engagement and follower growth were tracked, which allowed for realtime optimizations to be made throughout the campaign • Based on the success, the resort is planning some incredible giving campaigns in 2014 @tophmiller2 #HootUpDallas
- 7. Power to the People Knowing your audience is key to launching a content marketing campaign • The Demographics Pro for Twitter app helps gain insight into what your audience’s passions, spending habits, location and demographics • Cross-reference data with Google Analytics demographic segments to guide the content you produce • Understand your audience, their passions and socioeconomic backgrounds to create more engaging and effective content @tophmiller2 #HootUpDallas
- 8. Fake It ‘Til You Make It HootSuite: Allowing Marketers to Fake Services Since 2009 When Google rolled out Penguin, SEOs had to become makeshift PR agencies. I accidentally pitched a blogger weekend promising top bloggers around the US would come to a client’s resort and write about it. • “Yo, anybody know any influential bloggers?” • Manually researching bloggers and media members is as awful as old school link building • Boom. Klout integration on HootSuite, coupled with follower information to the rescue • Following bloggers, building a rapport by retweeting, engaging in conversations and favoriting posts (all through HootSuite) was key to building trust • Bloggers have egos for days! • 10 bloggers and 15 articles later the weekend was deemed a success @tophmiller2 #HootUpDallas
- 9. Thank You! Christopher Miller Head of Digital Marketing Tractorbeam chris@tractorbeam.com @tophmiller2
- 10. Thank You! Christopher Miller Head of Digital Marketing Tractorbeam chris@tractorbeam.com @tophmiller2