ICT role in 21st century education and it's challenges.
Internet Car Shopper Behavior
1. Compiled by Trace Ordiway, DMC Dallas Region from multiple sources 05/04/2010
2.
3. Note: 2000-2008 data from J.D. Power and Associates New Autoshopper.com Studies. 2009 data from 2009 Web Site Performance Tools Wave 1 Automotive Internet Usage among New–Vehicle Buyers: 10-Year Trend
4.
5. 6 months prior to purchase, 1/3 of Buyers have already visited at least one OEM and Third Party Site At 3 months prior to purchase, over 2/3 of Buyers will have visited at least one OEM and one Third Party Site <30 days before purchase almost 90% of Buyers have visited at least one OEM and one 3 rd Party Site. Almost ½ have visited a Dealer site
10. Base: NO_Q2: Customers who have not yet received contact after 48 hours would still like to be contacted by the dealership.
11. Follow Up: F2B: Follow Up: F2B1: What type of vehicle are you primarily shopping for? Note: Totals may not add up to 100% due to rounding. Of those who have not purchased 30-45 days after the lead generation, 2/3 are still in the market for a vehicle !
12. Follow Up: F2B: Are you currently (still) in the market for a vehicle? Follow Up: F2B1: What type of vehicle are you primarily shopping for? Note: Totals may not add up to 100% due to rounding. Nearly everyone who remains in the market is shopping for a NEW vehicle.
13. Follow Up: F4D: What areas could be improved to increase your satisfaction with the <LEAD DEALER FROM E-CONSUMER DATA> experience? They want Customer Service and Information
14.
15. Follow Up: F2F: When are you likely to purchase/lease this new vehicle? Note: Totals may not add up to 100% due to rounding. 18% are likely to purchase w/in the next 6-12 mos.
16. 30 Day Follow Up: F2F: When are you likely to purchase/lease this new vehicle? Note: Totals may not add up to 100% due to rounding.
17.
18. Source: 2007 J.D. Power and Associates New Autoshopper.com Study. Based to AIUs. 39% = 2 – 6 months 34% = 1 month 27% = >6 months
19. Decide on type of vehicle Start visiting dealers Decide it was time to purchase Shop vehicles on the Internet Start actively researching vehicles Decide on model Purchase new vehicle Source: 2007 J.D. Power and Associates New Autoshopper.com Study. Based to AIUs. 14.7 11.7 11.0 10.4 7.6 6.3 0
20. Decide on type of vehicle Start visiting dealers Decide it was time to purchase Shop vehicles on the Internet Start actively researching vehicles Decide on model Purchase new vehicle Source: 2007 J.D. Power and Associates New Autoshopper.com Study. Based to AIUs. Walk-Ins 14.7 11.7 11.0 10.4 7.6 6.3 0
21. Decide on type of vehicle Start visiting dealers Decide it was time to purchase Shop vehicles on the Internet Start actively researching vehicles Decide on model Purchase new vehicle Source: 2007 J.D. Power and Associates New Autoshopper.com Study. Based to AIUs. CUSTOMERS START SENDING ELEADS HERE WE GIVE UP ON THEM HERE (NON-RESPONSIVE) THEY BUY HERE 14.7 11.7 11.0 10.4 7.6 6.3 0
22.
23. 1. Our records indicate that you purchased or leased a new vehicle since you were online gathering information. Can you confirm this is correct? 2. Have you purchased or leased a vehicle since you were online gathering information?
24. Only 26% bought the make/model car that they inquired about initially 54% say they are still In the market
25. Note: Totals may not add up to 100% due to rounding. More than ½ purchased from dealer who 1 st received the lead Less than 1/6 th purchased non-FLM vehicle
29. Follow Up: F2G. What vehicles are currently in your consideration set? (Net of 3 mentions) GMC made big gains in 2009. Hyundai has now replaced Jeep in this Top 10.
30. 1. Our records indicate that you purchased or leased a new vehicle since you were online gathering information. Can you confirm this is correct? 2. Have you purchased or leased a vehicle since you were online gathering information?
31. Note: Totals may not add up to 100% due to rounding. More than 1/3 bought from dealer who got their new car lead
32.
33.
34.
35.
36.
37.
Editor's Notes
While the average new-vehicle buyers decides it is time to buy a vehicle about 15 weeks before purchasing, we still have a sizable number of people whose entire shopping process takes over six months to complete. Likewise, one-third of shoppers go through the shopping process with one month. You need to be prepared to meet the needs of shoppers at both ends of the extremes.
So let’s look at the shopping process. For the average NVB, the entire shopping takes ~ 4 months Go online and begin intense researching ~ 3 months before purchase Start visiting dealers about one month later – 1 ½ months before purchase
So let’s look at the shopping process. For the average NVB, the entire shopping takes ~ 4 months Go online and begin intense researching ~ 3 months before purchase Start visiting dealers about one month later – 1 ½ months before purchase
So let’s look at the shopping process. For the average NVB, the entire shopping takes ~ 4 months Go online and begin intense researching ~ 3 months before purchase Start visiting dealers about one month later – 1 ½ months before purchase
![[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)