Nowadays, inbound marketing has emerged as one of the most effective marketing strategies that businesses can use to grow and expand online. Read this informative guide to how you can incorporate the four phases of inbound marketing for your business plan. If you would like to learn more about inbound marketing, please visit the leading Toronto Internet marketing company, SEP (also known as Search Engine People).

1. A Guide to Inbound Marketing

2. Introduction
Inbound marketing and Search Engine Optimization
(SEO) are two concepts that go hand in hand. This
is because inbound marketing uses techniques
such as SEO to provide organic advertising to
attract qualified customers for your business.
In this presentation we will
explore how inbound
marketing can be used to
boost your website’s
business. We will explore
the major differences
between inbound and out
bound marketing and then
dig deeper into inbound

3. Inbound vs. Out bound
The major difference between out bound and
inbound marketing is the organic nature of each
marketing strategy. Out bound marketing focuses
on drawing attention through interruptive initiatives
such as ads, trade shows, pop ups and etc.
Inbound marketing on the other hand draws attention
without any interruptions through initiatives such
as: SEO, PPC, social media, and etc. This helps
websites to be easily found by earning the attention
of customers through interesting content.

4. Four phases
Inbound marketing can only work if it attracts visitors
to a website which can turn into customers or
clients. Inbound marketing typically uses four
marketing strategies to turn strangers into
customers to increase business.
The four phases are:
1. Attract
2. Convert
3. Close
4. Delight

5. Attract
Attracting traffic is the first stage of inbound
marketing. The most challenging part of this stage
is attracting the right traffic as you will want to
attract strangers who will eventually turn into
customers.
A key thing to keep in mind is a
visitors ‘persona’. This is a view
of your potential customers
goals, challenges, and common
objectives for a product or
service. You will want to attract
the ‘personas’ that are right for
your business.

6. Convert
A critical step of any sales or marketing strategy is
gathering leads. This is also the next stage of
inbound marketing and it’s accomplished through
conversion.
Once you’ve attracted visitors to your website you
will want to convert these visitors into leads by
gathering their contact information. Visitors won’t
give their contact information for no reason, so you
must offer something in return. Content is a great
place to start and it can take form as: ebooks, tip
sheets, white papers, and etc.

7. Close
Now that you’ve attracted the right visitors and have
converted them into leads, you are ready to
embark into the next stage which is the close. This
is where you transform those leads into customers
by closing the right leads at the right time.
This stage helps you to turn leads into sales which
your business will benefit from.

8. Delight
Attracting the right customers for your business isn’t
an easy task and once it’s done, these customers
can’t be forgotten. Customers must continue to be
engaged with and this is where the fourth stage of
inbound marketing comes in.
Any successful business
partnership will focus on the long
term outcomes. The fourth stage of
inbound marketing does this by
attracting new visitors that can turn
into potential leads through
existing customer relationships.

9. Conclusion
Inbound marketing focuses on creating content that
is significant to your niche market and
implementing strategies which will help this content
to be found.
Content marketing is proving to be a very successful
tool within the market today and is an advertising
strategy that can set apart your business from
many others.

10. For more information about how inbound
marketing can be used to boost your
business, we recommend the experts in
inbound marketing:
SEP
Search Engine People
http://www.searchenginepeople.com/