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0-11     12-17      18-24      25-34      35-44      45-54          55-64          65-

100%
                                                                                18-
                                                                                12-
83%                                                                             25-
                                                                                35-
67%                                                                             45-
                                                                                55-
50%

                                                                                65-
33%

17%                                                                                 0-

 0%
   2008       2009       2010       2011       2012           2013           2014
0.45

        0.3

      0.15

         0

      -0.15

       -0.3

      -0.45

       -0.6
              12-17   18-24   25-34    35-44   45-54   55-64   65+




Web                                   8%                        59%
(     :       )                       mixi       Twitter        Facebook
15,000


12,500


10,000


    7,500


    5,000


    2,500


          0
              2   3   4   5   6   7   8      9   10        11   12    1
2010   2011
2010   2011
2009/8   2010/2
1.
     300

2.



3.
1.
     300


2.




3.
1.
         10    200
               500       300


2.
     Twitter         2




3.
2008/12/20
2008/7/14
            2008/12/20
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Web




      SNS
:   @toru_saito
:       in the looop

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国内外成功事例に学ぶソーシャルメディア活用最前線Ver1.3.0

  • 1.
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  • 5. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65- 100% 18- 12- 83% 25- 35- 67% 45- 55- 50% 65- 33% 17% 0- 0% 2008 2009 2010 2011 2012 2013 2014
  • 6. 0.45 0.3 0.15 0 -0.15 -0.3 -0.45 -0.6 12-17 18-24 25-34 35-44 45-54 55-64 65+ Web 8% 59%
  • 7.
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  • 9. ( : ) mixi Twitter Facebook 15,000 12,500 10,000 7,500 5,000 2,500 0 2 3 4 5 6 7 8 9 10 11 12 1
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  • 34. 1. 10 200 500 300 2. Twitter 2 3.
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  • 45. 2008/7/14 2008/12/20
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  • 60. : @toru_saito : in the looop