10. 1.
300
2.
3.

14. MY IDEA IS
GREAT!!
Mass media

15. MY IDEA IS I like his idea!
GREAT!! What do you think?
Mass media Social media

16. MY IDEA IS I like his idea!
GREAT!! What do you think?
Mass media Social media

18. RT

24. 600,000 2,000,000
522,802
450,000 1,500,000
300,000 1,000,000
150,000 500,000
32,167 25,712
2,675 1,823 2,172 1,171 1,738 10,246 5,228 477
0 0
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
Twitter
1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079
Followers
Incommin
2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712
g Link
by Backtweets on 2010/11/29

33. Learn → Feel → Buy Feel → Learn → Buy
Buy → Learn → Feel Buy → Feel → Learn

41. PR
DM
Web
SNS

42. 2008/12/20

43. 2008/7/14
2008/12/20

50. (6.5 ) 20
(135 ) ( )

54. : @toru_saito
: in the looop