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Widget Strategy and Execution Lawrence Coburn Founder, RateItAll Author, Sexy Widget
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widget Timeline 12/05 NBA Launches Widgets First widget appears on MySpace MyBlogLog Hits 1M Widget Impressions 11/05 12/06 YouTube Launches Widget 10/06 4/07 5/07 MySpace Blocks Photobucket Facebook Platform Launches 6/07 Comscore Begins Tracking Widgets Clearspring Serves 3Bth Widget 1/07 MyBlogLog Acquired Google Gadgets Launches 2007 Named Year of the Widget 9/06 Sexy Widget Launches YouTube Acquired Photobucket Acquired 6/06 Widgetbox Funded 7/07 Bay Facebook App Fund Social Media .com Launches Google Gadgets Ventures
A Business Case for Widgets Conclusion: You Need to Deliver Your Web Service to Consumers where THEY are
Why Widgets? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Pillars of a Distributed Web Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widget Market Sizing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Widgets: Things to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widget Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widget Monetization – Hub & Spoke ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widget Monetization – Affiliates / Ads / Sponsorships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets and SEO ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lawrence Coburn Founder, RateItAll Author, SexyWidget.com [email_address] rateitall.com/widgets

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Lawrence Coburn Eday07 Widgets

  • 1. Widget Strategy and Execution Lawrence Coburn Founder, RateItAll Author, Sexy Widget
  • 2.
  • 3. Widget Timeline 12/05 NBA Launches Widgets First widget appears on MySpace MyBlogLog Hits 1M Widget Impressions 11/05 12/06 YouTube Launches Widget 10/06 4/07 5/07 MySpace Blocks Photobucket Facebook Platform Launches 6/07 Comscore Begins Tracking Widgets Clearspring Serves 3Bth Widget 1/07 MyBlogLog Acquired Google Gadgets Launches 2007 Named Year of the Widget 9/06 Sexy Widget Launches YouTube Acquired Photobucket Acquired 6/06 Widgetbox Funded 7/07 Bay Facebook App Fund Social Media .com Launches Google Gadgets Ventures
  • 4. A Business Case for Widgets Conclusion: You Need to Deliver Your Web Service to Consumers where THEY are
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Lawrence Coburn Founder, RateItAll Author, SexyWidget.com [email_address] rateitall.com/widgets