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How Obama Reinvented Campaign Finance

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Jim Stolze
Jim Stolze

President Obama raised over $750 million for his reelection campaign in 2012 by tapping into small online donations from a record number of donors. He embraced a new model of fundraising that relied on social networks and grassroots supporters contributing modest amounts. This innovative approach allowed Obama to outraise Republican rival Mitt Romney and overcome a lack of support from large super PACs.

Actualités & PolitiqueÉconomie & finance
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How Obama Reinvented Campaign Finance

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