What does it take to create your own Enterprise YouTube to disseminate internal confidential information, train your saleforce and create a rich media knowledge sharing environment?
Learn how Microsoft made this happen via the Academy Mobile initiative.
By Paolo Tosolini and Austin Winters
YouTube Series on Enterprise Podcasting:
http://www.youtube.com/results?search_type=&search_query=enterprise+podcasting+tosolini&aq=f
Contact: paolo@tosolini.com - http://twitter.com/tosolini
Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube
1. Dare to Share! Enterprise Podcasting:
Enabling user-generated content on your own
internal SharePoint-based YouTube
Paolo Tosolini
New Media Business Manager, Microsoft
Austin Winters
Product Manager, Microsoft
05-Mar-09
7. The Problem
1. Provide a mechanism for the Microsoft Field to
share knowledge, ideas and best practices more
effectively
2. Deliver rich media content securely to our mobile
workforce
Stretched Goals
• Communications • Innovation
• Training • Networking based on topic
• Expert knowledge repository • Company wide asset
9. The Solution: Academy Mobile
• Social computing platform
• Built on SharePoint Server 2007
• Key Features
• Download, Streaming via Silverlight
• Tagging, Tag Cloud
• Search, RSS
• Alerts, Profile Management
• Ratings, Commenting
• SmartPhone view
21. Podcast-In-A-Box Program
• Centralized loaner program of
podcasting equipment
• Minimum monthly commitment of 3
podcasts
• Podcasters can keep equipment as
long as they deliver on commitment
• Online training resources
22. Podcast-In-A-Box Program – The Long Tail
Consumption
TODAY
Few podcasts drive most of the consumption
GOAL
Increase visibility of field produced podcasts
DriveTime
Executive series
Podcast in a Box
Field content
Number of
podcasts
24. Defining Success
Metrics Results
Total Podcasts Uploaded since July ‘07 5750
Downloads 186,000
Reach 14K Unique Users (16% all MS FTEs)
Number of Channels (series) 40+
29. Conclusion
• Recipe for successful implementation
• Working platform
• Production and Operations teams in place
• Initial content for launch
• Buy off / communication from executive
• Positive first user experience
• Content production plan
• Educational tools for Do-It-Yourself podcasters
• Continued marketing to keep up momentum
• Editorial support
… and a lot of passion!
30. Q&A
Thank You!
Paolo Tosolini – paolo@tosolini.com
Notes de l'éditeur
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