Gary Erickson by Suzanne Brouillette
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Gary Erickson by Suzanne Brouillette
- 1. { Gary Erickson A leadership biography by Suzanne Brouillette
- 2. Brief timeline of events Pre- 1990 1992 Launch of ClifBar Idea for ClifBar is born Almost Sale of Clifbar 20061990 2000 2004 2011 2013 Owner & Co-Chief Visionary Officer
- 3. Integrating the four domains Clear values and interests • Outdoor enthusiast • Adventure-seeking • Self-described foodie • Passion for sustainability • Finding his own way Values-based Companies • 5 Aspirations or “bottom lines” • Well-aligned D.E.P. culture • Newer ventures also directly value-linked Direct involvement & value alignment • Mom, dad, brother and wife all involved in the business • Built off of family values Strong Community Outreach • Clif Bar Family Foundation • In Good Company • Team Clif Bar • Clif Bar Environmental Program • Internal community service programs Self Work Family Community
- 4. ClifBar is Gary’s means of “self- expression in the world” “Keep it personal. It probably sounds obvious, but I learned to build on my personal passions, my own life experiences and abilities. Do what you know, what you are” “Without a partner who believes in you and shares your vision, you may feel alone on the white-road journey…Kit’s presence and values permeate the company and its vision. I’m fortunate to ride with a great partner, in business and in love.”
- 5. Lessons Learned 1. Live by your values 2. It’s not going to be easy 3. Actively seek guidance from your stakeholders 4. Continually innovate and work on being a total leader
- 6. The End References Erickson, Gary. Raising the Bar: Integrity and Passion in Life and Business. San Francisco, CA: Jossey-Bass, 2004 Frojo, Renee. “Clif Bar’s Gary Erickson leaves CEO role.” San Francisco Business Times. April 24, 2013. Available: http://www.bizjournals.com/sanfrancisco/news/2013/04/24/clif-bars-gary- erickson-taps-new-ceo.html www.clifbar.com/uploads/press_downloads/CBCO-Gary-and-Kit-Bios.pdf www.clifbar.com http://clifbarfamilyfoundation.org/About-Us/Our-Story
Notes de l'éditeur
- Self – outdoor enthusiast, entrepreneur, adventure-seeking, loved carving his own paths, finding his own way, passion for sustainabilityWork – 5 pillars of sustaining our planet, sustaining our community, sustaining our people, sustaining our business, sustaining our brands. Disciplined, Entrepreneurial, and Playful culture. Family – Integrated into the business, understood from day one his love for his work. His mom was involved in the design of the first bar, shared sense of adventure from his father, named the business after his dad, consulted his brothers. “My father introduced me to the love of adventure and for being independent and free. Money never matteredCommunity – Clif Bar Family Foundation, community service projects, involvement in the cycling/athletic community. Involved friends
- Live by your values – integrated the values of each part of his life into one that made it easier and easier for him to make decisions about how to contribute to the community, how to involve his family, and how to run his business. He lived and made decisions by his valuesIt’s not going to be easy – he constantly had to work to integrate the four domains, but it can be done. He almost sold the business – but realized that it wasn’t in line with what he wanted and what he valued. He didn’t want the money, he wanted to be able to run his business accordingly to his values, and that was more important than $120mm. Actively seeking guidance – constantly talked about the importance of talking with his family and his friends, and how they were guiding posts in making sure he followed the right decisions. Consulted with his friend JayContinually innovate and work on being a total leader – he had to continue to come up with ways – Family Foundation, winery and sustainable farm, travel company, incorporating his wife into the businesses, making up co-visionary officer role