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SWITZERLAND 
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SWITZERLAND 
Some interlinked fundamentals of Switzerland socioeconomic development 
First session 
 Political system 
 Stability (political and economic) 
 Monetary policy 
Second session 
 Connectivity 
 Education 
 Environment protection 
Third session 
 Investment 
 Small and Medium Enterprises (SME) 
 Banking 
 Tourism 
3
SWITZERLAND: first session 
Political system 
Stability (political and economic) 
Monetary policy 
4
SWITZERLAND: political system 
5
SWITZERLAND: political system; 
decentralisation 
The political system is from its origin rooted in : 
 Power decentralisation (federalism) at two sub-levels: 
 provincial («canton»), having their own executive, legislative and judicial 
authorities 
 district («commune») level 
Principle: laws approved at the provincial and district levels must be in 
compliance with the Federal Constitution, which specifies competencies and 
responsibilities at the central and decentralised levels 
 Taxes are in consequence levied and provide revenue for authorities at 
three levels : central (30%) , provincial (40 %) and district (30 %) 
 checks and balances 
6
SWITZERLAND: political system; 
Provinces 
• Each province (“canton”) has its own constitution and 
enjoys a great deal of autonomy 
• Districts and Provinces, have their own administrative 
authorities elected by the voting population. For some 
local issues they take autonomous decisions on 
security, education, health and population registry. 
• The directors of sectors at provincial level meet in 
relevant provincial conferences to coordinate and 
decide on issues 
• The governments of all provinces are represented in 
the Conference of Provincial Governments, which 
defends their interests with regard to the federal 
government 
7
SWITZERLAND: political system; the 
National Assembly 
• The National Assembly is made up of two chambers : 
 the National Council is consisting of 200 Parliamentarians 
representing the Provinces in proportion to the size of their 
population. 
 the Council of States is consisting of two Parliamentarians for 
each Province, giving a total of 46 
The make-up of the Assembly ensures that smaller Provinces are not 
dominated by larger ones, the two chambers having equal weight. 
• Role of chambers includes approving national law, supervising 
government, proposing new laws, election of the Government 
• The National Council speaker is the highest ranking person, above the 
president of the country 
8
SWITZERLAND: political system, 
people’s rights 
Political system gives eligible voters 
decision-making and Constitution changing 
power 
 Any Swiss citizen and interest groups has the right to propose an initiative for 
new legislation, when 100,000 signatures have been gathered in support , so 
that the initiative can be put to a nation-wide vote, which occurred in 193 
opportunities since 1893 
 Any Swiss citizen and group opposed to a new law approved by the National 
Assembly has the right to propose a referendum , when 50,000 signatures 
within 100 days of the publication of the legislation have been gathered. 
Then, eligible voters can approve or reject the new law. 
• Votes takes place on initiatives related to the federal and/or provincial and/or 
district levels in average 3-4 times per year 
9
SWITZERLAND: political system 
• Some key messages : 
 Importance given to Civil Society Organisations 
 Persistence of a government of coalition 
including Ministers of the four biggest political 
parties 
 Pragmatism and consensus building are leading 
principles 
10
SWITZERLAND: political system 
11
SWITZERLAND: stability 
(political and economic) 
• Political stability is rooted in : 
 the will of Provinces to unite politically, since Switzerland 
creation in 1291 
 neutrality since 1515, meaning no intervention in military 
disputes between other States 
 the consolidation of the territory completed in 1815 
 the Constitution adopted in 1848 
12
SWITZERLAND: stability 
(political and economic) 
the security and peace, supporting the Organisation 
for Security and Cooperation in Europe (OSCE) 
Bilateral political (e.g. Schengen adopted in 2009 
enabling a borderless area) and economic 
agreements with the neighbouring European Union 
 citizen rights, multipartism and the rule of law are 
pillars of the political stability 
13
SWITZERLAND: political stability 
A political system system based on the 
willingness to reach pragmatically consensus 
through compromise 
The checks and balances through the powers 
of the National Assembly, the population 
rights with initiatives and referendum, as well 
as the independence of the judicial power 
14
SWITZERLAND: economic stability 
• Economy is based on highly skilled labor performing work on high 
added-value goods (micro technology, biotechnology, 
pharmaceuticals) and services (banking, insurance, tourism, 
congresses etc. ), enjoying a high level of salaries. 
• Nearly 70% of the workforce is employed by decentralized SMEs, 
benefitting of the vocational training system 
• At 3% the unemployment rate remains low, compared to European 
countries (ranging from 4% (Austria) up to 24 % (Spain), whereas 
Germany has 5.5 %, UK 8.2 % and France 10 %. 
• Broadly shared concern that economic activity should have as little 
impact as possible on the environment 
15
SWITZERLAND: economic stability 
• Swiss Transnational companies, covering a 
diversity of goods and services, rooted in the 
country are securing economic strength + 
stability – e.g. ABB, Holcim, Novartis, Swiss-Re, 
Zürich and… Nestlé (world no 1 for food, 
278,000 employees, 97% outside Switzerland) 
• Working culture promoting Public-Private 
Partnership jointly involved in regulation 
drafting and implementation 
16
SWITZERLAND: economic stability 
• The Social security system (some 33 % of 
budget expenditures) is consisting of the: 
national retirement pension fund 
accident insurance at the workplace 
invalidity insurance 
income compensation allowances in case of 
maternity 
17
SWITZERLAND: economic stability 
unemployment insurance 
family allowances 
compulsory health insurance 
• The Social security system, as well as a high-quality 
free educational system, both contribute 
to social stability, which is an important 
foundation of the economic stability 
18
SWITZERLAND: economic stability 
19
SWITZERLAND: economic stability 
• Limited and targeted State intervention on 
strategic issues (e.g. agriculture subsidies) 
• Some 3% of GNI is spent on Research & 
Development (R&D) related to industrial goods 
and services. 
R&D is paving the way towards innovation, 
technology development and consequently 
remain highly competitive + ensure tomorrow’s 
job creation contributing to stability 
20
SWITZERLAND: monetary policy 
Switzerland is perceived as a safe haven due to 
its : 
political stability 
Economic strength and stability 
 Tradition of neutrality 
21
SWITZERLAND: monetary policy 
In addition: 
 political consensus building 
 Education system 
 Social security system 
are three pillars contributing to ensure social peace 
Consequently, the Swiss Franc (CHF) is strong , 
constitutes a reserve currency in high demand, 
which the monetary policy has to manage 
22
SWITZERLAND: monetary policy 
• Monetary policy of Switzerland relies on three pillars: 
 the price stability, important condition for decision-making 
by consumers and producers, as well as efficient 
allocations of labor and capital. 
 medium-term inflation forecast considering the supply of 
money, loans, economic growth, exchange rates and 
commodities prices 
 Setting of a target range, extending over 1 % in the Swiss 
franc money market, for the three-month Swiss franc 
Libor aiming to keep it in the middle of the range 
 National Banks purchase of Euros to stabilize the 
exchange rate CHF/Euro 
23
SWITZERLAND: monetary policy 
24
SWITZERLAND: monetary policy 
On top of regular instruments - open market operations, 
bank reserve requirement, interest rate, re-lending and 
re-discount - the Swiss National Banks uses: 
 foreign exchange spot and forward transactions 
 foreign exchange swaps 
 purchase or sale of securities in Swiss francs 
 Selling of derivatives, deriving their value from the 
performance of an underlying entity such as an asset, 
index, or interest rate on receivables, securities, precious 
metals and currency pairs. 
25
SWITZERLAND: second session 
Connectivity 
Education 
Environment protection 
26
SWITZERLAND: connectivity 
• From landlocked to landlinked 
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SWITZERLAND : connectivity 
• The Alps: natural barrier between Northern and Southern 
Europe made an asset by building bridges, railways, roads 
and tunnels 
 Famous example: Gotthard pass with a 19km railway tunnel 
built 100 years ago+a 16.9 km road tunnel built in 1980 (3rd 
world longest) coping with an average of 20’000 vehicles/day 
23
SWITZERLAND: connectivity 
Efforts to promote fee-based transport of goods and 
cars by railways tunnels instead of road tunnels to 
protect the environment 
and 
income from heavy goods vehicles by introducing a 
tax based on weight, km and fume 
29
SWITZERLAND: connectivity, key 
importance of the railways 
Rail 2000 is a large-scale program of the public 
railways company aimed at improving its 
network 
In 2004 phase I investment of nearly US $ 6 
billions was completed to modernize the 
equipment and intensify trains frequency 
Phase II is being implemented involving 
additional investments of minimum US $ 4 
billions. 
30
SWITZERLAND: public education 
• Switzerland relies on a decentralized publicly-funded 
education system (some 11% of national budget 
expenditures) dealing with challenges in the face of 
changes in society and the world and is coordinate with 
the job market 
• Primary and secondary schools free for all are 
managed at provincial level. 
• Provincial heads of education make up the Swiss 
Conference of Education, which coordinates 
education policy at the national level. 
31
SWITZERLAND: education; 
vocational training 
• 67 % of 16-21 year-old opt for vocational training 
for some 300 apprenticeship categories, which 
combines practice in a company and with 1-2 
days/week of theory at school during 3-4 years 
• Some 100 higher technical schools are regulated 
by the central government and enable students 
to get Higher Diploma Degree for some 150 
professions at middle-level management 
32
SWITZERLAND: education 
• Vocational training can be pursued at University 
of Applied Sciences, applying higher vocational 
education, including practical job-experience and 
delivers Bachelor level graduation 
• Higher vocational education trains students in a 
broad variety of sectors: agriculture, architecture, 
art, construction, design forestry, health, 
psychology tourism, particularly hotel etc. 
• The overall vocational training system is largely 
funded by the private sector 
33
SWITZERLAND: higher education 
• 16 % of Swiss youth 
graduate at tertiary level in: 
• Two Federal Institutes 
of Technology regulated 
by the central government 
+ 
• 8 Universities including 
are regulated by their 
provinces 
34
SWITZERLAND: education 
• At universities and institutes of technology, 
women and men are approximately equally 
represented 
• 93 % of the 1.5 million students in the entire 
Swiss educational system attend public schools 
• some 7 % or 100’000 students from Switzerland 
and 100 different countries attend the 240 
schools of the Swiss Federation of Private Schools 
. 
35
SWITZERLAND:environment protection 
and its 4 natural regions 
36
SWITZERLAND:environment protection 
and associated landscapes 
37
SWITZERLAND:environment of 
forests, lakes… 
• 32 % of Swiss terrritory is covered by forests 
(71% public, 29% privately owned), equally 
distributed among regions (Alps 27%, 
Lowlands 25%, Jura 41 % and Pre-Alps 35%) 
• Switzerland has more than 1’500 lakes, 16 of 
them > 10km2, which with rivers cover more 
than 5% of the territory, representing 6 % of 
European fresh water 
38
SWITZERLAND:environment of 
rivers 
39
SWITZERLAND:environment protection 
• Switzerland ranks second worldwide on the Environmental 
Performance Index , which is due to the following factors : 
 Policies relying on: 
 binding legislation 
 + voluntary measures adopted by the citizens 
 … and 50’000 employees enforcing legislation and 
implementing policies 
 the land use planning, determining land use and in rural areas, 
giving priority to agriculture over residential use, which tends to 
grow quickly 
40
SWITZERLAND:environment protection 
• A whole range of general policies relate to : 
 Disaster Risk Reduction/subsidized landscape 
preservation also relying on agriculture 
Promotion of the use of clean energy sources 
Water quality : groundwater, rivers and lakes 
 Air protection from pollution 
 Biodiversity protection 
Forest protection 
Recycling and managing waste 
41
SWITZERLAND:environment protection 
 Disaster Risk Reduction/Landscape protection 
42
SWITZERLAND:environment protection 
Clean energy sources 
43
SWITZERLAND:environment protection 
hydropower 
• Thanks to its mountainous topography and high 
levels of annual rainfall, Switzerland has ideal 
conditions for use of hydropower 
• Some 580 hydropower plants account for 58% of 
the electricity generated, approximately 50% of 
which comes from run-of-river plants and the 
50% from storage/reservoirs power plants. 
• Hydropower market being worth around 
US $ 1.8 billion (basis = 0.05 US $ per KwH), this 
source of energy will play an increasing role 
44
SWITZERLAND: 
clean energy transportation 
• Subsidized solar-powered transportation 
Under R&D are : 
 cars, existing prototypes, currently developed 
 boats prototypes used for inland and ocean 
transportation 
microlight aircraft Solar Impulse circumnavigated 
the earth in 2013 
45
SWITZERLAND: bioefuels for the future 
• Use of traditional fuels remains by far the most important, but cars are 
obliged to use high quality filters to limit emissions and the Ministry of 
Environment sets standards and enforces controls 
• Besides, bioefuels start to be increasingly used: 
• Gas used as a fuel by buses and lorries, reducing by 20% their 
carbon emissions 
• Biogas, produced by fermenting vegetable and timber waste, emitting no 
more CO2 than that fixed by the plants when growing, is used in 
Switzerland for public transport and to produce heating and electricity 
• Biodiesel and bioethanol use is only incipient 
46
SWITZERLAND:recycling 
Separation of different types of waste for recycling – 
glass 96 %, paper 70 % - allows to produce 10 % of 
electric power 
47
SWITZERLAND: third session 
Investment 
Small and Medium Enterprises (SME) 
Banking 
Tourism 
48
SWITZERLAND: investment 
Switzerland Global Enterprise is a public sector 
institution (previously known as OSEC), which: 
 informs potential foreign investors about the strengths 
of Switzerland as a business location. 
 supports the Provinces to attract foreign companies by 
conducting market and trend analyses and coordinating 
the activities of all bodies involved in promoting 
Switzerland as a business location. 
49
SWITZERLAND: investment 
Foreign Direct Investment (FDI) in Switzerland reached 
an all time high of 671551.30 CHF million in 2012 
50
SWITZERLAND: investment 
The Swiss Business Hubs are Global Enterprise’s representatives abroad 
providing information about target market and help establish contacts. 
Swiss FDI abroad amount to nearly 44’000 US $ million in 2012 
51
SWITZERLAND: Small and Medium Enterprises 
• Approximately 9 % of GDP is contributed by SME 
• 99 % of enterprises are small/medium-size (SME): 
 employing < 250 workers, nearly 70 % of the work force 
 still in the hands of founding families 
 are organized in Associations/Federations 
• SME are employing highly qualified 
labor to remain competitive ensuring : 
 the supply of high added-value products 
(e.g. microtechnology, biotechology)… 
52
SWITZERLAND: Small and Medium 
Enterprises 
 …and services (e.g. finance, insurance, 
tourism), which is now employing the higher 
number of workers 
the compliance with environmentally friendly 
energy and transport policies 
53
SWITZERLAND: SME figures 
Size of enterprises Enterprises Employed persons 
by full-time 
equivalents 
Number % Number % 
Micro enterprises 
(up to <10) 
514'736 92.3 1'308'303 30.8 
Small enterprises (10 
to <50) 
34'940 6.3 865'204 20.3 
Medium enterprises 
(50 to <249) 
6'897 1.2 807'816 19.0 
SME (up to 249) 556'573 99.8 2'981'323 70.1 
Large enterprises 
(250 and over) 
1'256 0.2 1'271'539 29.9 
Total 557'829 100 4'252'862 100 
54
SWITZERLAND: SME policy, 
e-government 
• Services for SME start-ups - www.startbiz.ch – also of the 
Ministry of Economy is also offered on-line to register them 
with social insurance, the Commercial Register, VAT and 
accident insurance, saving a time assessed at 50% 
Roof photovoltaic 
systems supported 
by “SME start-ups” 
• Electronic business transactions is facilitated by an 
electronic proof of identity providing a legally valid digital 
signature for business transactions . 
55
SWITZERLAND: SME policy 
The central Government has tailored an SME policy, 
relying on related regulation, standards and subsidies 
contributing to ensure competivity : 
 e-government to ease SME administrative burden 
 business financing facilitation 
 the market access improvement 
 The needed training and education 
 resources earmarking for Research & Development, 
key to foster innovation 
56
SWITZERLAND: SME policy, ease the 
administrative burden 
• Measures adopted include : 
 Exchange of information and coordination between Ministries 
is ensured to reduce regulatory costs 
 New regulations ex-ante impact assessment on SME is carried 
out by the Ministry of Economy, with a special emphasis the 
regulatory costs and identify the potential for cost reduction. 
 A public-private SME Forum meeting 6 times a year discusses 
new regulations related to SME various branches of industry; 
70 % of its recommendations to ease the administrative 
burden on SME were implemented 
57
SWITZERLAND: SME policy, 
e-government 
• SME web portal - www.kmu. admin.ch - of the 
Ministry of Economy offers for existing 
enterprises on-line services to: 
 generate salary statements, 
 order debt collection reports 
 inform about a business partners and recent issues 
 apply for an entry in the commercial register 
 register a trademark 
 access criminal records, etc. 
58
SWITZERLAND: SME policy, 
financing 
• SME financing needs are supported by a range of public 
and/or private supportive institutions and measures such as: 
 The Government supports SME to access capital by providing 
guarantees of up to US $ 500,000, bearing 65% of the risk of loss 
 Ministry of Economy public-private “SME capital market” working 
group, which keeps track of developments in lending to SME 
 The Swiss Society for Hotel Credit is a public-private financed 
cooperative which helps hotels, draw up feasibility studies, 
business plans, as well as fund infrastructure investments 
 The private Invest supports start-ups in search of capital. It offers 
young entrepreneurs a platform to present their business ideas to 
a wide audience of business angels and venture capital firms. 
59
SWITZERLAND: SME policy, 
export financing 
• Service support in securing export 
• The public sector Swiss Export risk insurance (SERV) gives 
SME security when conducting business abroad in 
politically and/or economically risky countries 
• For SME having reached their guarantee and credit limit 
with their bank, SERV provides a guarantee to cover a 
possible debt default, , which enables the SME to get the 
required capital from the bank, hence gives the SME the 
liquidity to take on new business and expand. 
. 
60
SWITZERLAND: SME policy, 
market access 
• Switzerland global Enterprise depending on the 
Ministry of Economy has a public mandate to: 
 help SME promoting trade and investments 
 support SME to access new markets through market 
analyses and its global network of experts 
 support foreign SMEs in selected partner countries 
by opening up new business opportunities in 
Switzerland , which strengthens cooperation and 
trade between Switzerland and partner countries 
61
SWITZERLAND: SME policy, 
Research&Development (R&D) 
• Public Federal institutes of technology and 
universities of applied science have the latest 
findings and SME, in the frame of 
Public-Private Partnerships, can entrust them with 
R&D they can not afford to do 
• the State Secretariat for Education, research and 
innovation is providing optimal conditions for 
research and ensures funding 
62
SWITZERLAND: SME policy, 
Research&Development (R&D) 
As SME makes up just 16% of total annual R&D 
expenditure, Public research institutions offer SME: 
 the possibility to acquire the rights to use their 
findings 
 Advice, analyses, assessments and reports 
 The latest equipment and infrastructure, made 
available, when there is mutual interest 
63
SWITZERLAND: SME policy, innovation 
• The Commission for Technology and Innovation is the 
Government’s instrument for innovation promotion. 
It banks on the fact that perceived opportunities to start an SME are 
higher than the average for innovation-driven economies 
(Switzerland is ranking 4th) 
 helps SME develop their ideas and develop them in a way that they 
become marketable products 
 Provides funding and advice, thereby channeling scientific research 
when innovation is stalling or market potential is untapped. 
 offers to SME “start-up” founders coaching to facilitate fundraising 
and develop a market entry strategy. The best companies are 
awarded the Start-up Label giving access to venture capital 
64
SWITZERLAND: SME policy, innovation 
 encourages the transfer of knowledge and 
technology between universities and industry, 
through a national thematic network bringing SMEs 
and public research institutions together to exchange 
 co-funds SME R&D projects 
and funds new technologies 
in the areas of life sciences, 
engineering, micro and 
nanotechnologies 
Nanotubes 
65
SWITZERLAND: banking diversity 
• The financial sector employs 6 % of the 
workforce and exerts a major influence on 
employment in the overall Swiss economy 
• There is a diversity of more than 300 banks of 
different types: commercial, cooperative, 
private banking, provincial etc. ) including 
foreign ones 
66
SWITZERLAND: banking, facts and 
figures 
• UBS (largest bank) and Credit Suisse (ranking 
second) are two Transnational banks: 
 having a share of domestic deposits and loans of 
some 30%; 
are among the most influent in the global financial 
market, including controversial offshore funds 
Have assets some six times higher than 
Switzerland GDP 
67
SWITZERLAND: banking diversity 
• Private banking relies on a tradition starting back 
in the 17th century facing increasingly 
competition from major banks and they assume 
unlimited liability, if they go bankrupt, they lose 
their entire fortune 
• Provincial Banks are owned by the Provinces, at 
least as majority stakeholder and they: 
 provide financial services, including low-interest 
loans, to their home Province 
 are linked nationally in a Provincial Banks Group 
68
SWITZERLAND: banking diversity 
• Cooperative banks, based on the “Raiffeisen 
model”, third biggest bank in Switzerland, with 
a network of nearly 1’100 decentralized 
branches at rural level: 
 is operating independently; 
 its 1.8 million members takes 
part in decision making and 
bearing joint responsibility for their branch 
 is offering financial services to SME and the 
agriculture 
69
SWITZERLAND: banking diversity 
PostFinance bank is a public limited company, the 
Swiss fifth biggest bank and a leading retail financial 
institutions for cash transactions, offering daily 
financial: payments, savings, pensions, as well as 
investing in real estate and securities. 
70
SWITZERLAND: policy convergence the 
example of clean technology 
Clean technology provides a synthetic example of 
convergence between environmental, economic, 
investment, SMEs, banking – and social policies 
 Swiss economy is based on the production by SMEs and 
Transnationals of high added-value goods, an excellent 
backdrop for a growing Cleantech 
 In consequence, Switzerland became pioneer in clean technology 
investment: 
 Private Bank Sarasin paved the way since 1989 
 in the early 2000 Sustainable Asset specialized funds, started to spread 
 leading the country to progressively become a financial global hub of a 
wide range of cleantech investing in public and private companies 
71
SWITZERLAND 
 Public sector friendly government regulation and stimulus 
package targeted towards cleantech are aiming at energy 
efficiency, and renewable energy, presently for Switzerland 
a 1.6 trillion US $ business, expected to double until 2020. 
 Current workforce in cleantech is near to 5% of 
employment, many in SMEs, often sub-contracted by Swiss 
multinationals 
 The Swiss Minenergie is an advanced rating system for 
green (environment friendly) building, delivering a quality 
label for low energy consumption buildings, fostering 
investment accordingly 
72
SWITZERLAND: tourism 
73
SWITZERLAND: tourism, 
facts and figures 
 Nearly US $ 16 billion of earnings ranking 19th worldwide, but 27th with 
8.4. million foreign visitors 
 6% of GDP 
 Fourth source of export 
revenue, after 
production of watches, 
ranking 3rd 
 Employer of 4.4 % of the workforce in 30’000 businesses, share being 
higher in mountains than in cities 
 Among the five most competitive travel and tourism sector in the world 
74
SWITZERLAND: tourism in mountains 
• Mountains are a key stimulus for summer and 
winter tourism 
• Business-related infrastructures encompasses 
hotels, holidays apartments, restaurants, 
spas, congress halls, 
mountain trains, cable 
railways, cable cars, ski-lifts, car 
parks and other infrastructure 
connected to winter sports 
75
SWITZERLAND: tourism 
• As Swiss labor and input costs are higher than 
foreign competitors tourists from strong 
currency BRICS are increasingly targeted 
• Swiss tourists represent some 40 % of hotel 
guests 
• The Swiss Hotel Association is committed to 
ensure hospitality education at all levels, 
intercultural and multilingual skills, consulting, 
audit/certification, provide information etc. 
76
SWITZERLAND: tourism policy 
Policy objective: use natural landscape potential to create jobs and 
increase their value added 
Tourism policy is based on 4 pillars: 
1) Strategic issue management to identify and seize opportunities at 
an early stage and discuss issues as member of the World Tourism 
Organization 
2) Embed tourism policy in economic policy, as tourism relies on: 
(i) price stability; 
(ii) a fiscal policy with low taxes 
(iii) a business-friendly legal framework 
(iv) opening up of the Swiss labor market to foreign workers 
77
SWITZERLAND: tourism policy 
3) increase tourism attractiveness through: 
(i) knowledge transferred into laws 
(ii) Combine services in holiday packages 
(iii) capacity of hotel industry to cope with the 
expectations of a price-conscious 
increasingly demanding customers 
4) rely on a National tourism office ensuring 
coordination in sectorial policies such as land 
planning, agriculture, industrial development. 
78
SWITZERLAND: tourism marketing 
• http://www.myswitzerland.com 
is a multilingual private website informing on tourism and supported 
by public funds 
…key marketing point being 
moutainous landscapes 
and cities 
79
SWITZERLAND: marketing 
“Presence Switzerland”: 
 is the Ministry of Foreign Affairs’ institution in 
charge of promoting the knowledge about and 
the image of Switzerland abroad 
 supports Switzerland’s interests 
 implements its task of communication abroad in 
cooperation and coordination with other 
Ministries concerned and the involvement of the 
private sector 
80
SWITZERLAND 
THANK YOU 
81

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Switzerland-Lao PDR Soci-Economic Development Consulation Seminar for Land-locked Settings

  • 1. 1
  • 3. SWITZERLAND Some interlinked fundamentals of Switzerland socioeconomic development First session  Political system  Stability (political and economic)  Monetary policy Second session  Connectivity  Education  Environment protection Third session  Investment  Small and Medium Enterprises (SME)  Banking  Tourism 3
  • 4. SWITZERLAND: first session Political system Stability (political and economic) Monetary policy 4
  • 6. SWITZERLAND: political system; decentralisation The political system is from its origin rooted in :  Power decentralisation (federalism) at two sub-levels:  provincial («canton»), having their own executive, legislative and judicial authorities  district («commune») level Principle: laws approved at the provincial and district levels must be in compliance with the Federal Constitution, which specifies competencies and responsibilities at the central and decentralised levels  Taxes are in consequence levied and provide revenue for authorities at three levels : central (30%) , provincial (40 %) and district (30 %)  checks and balances 6
  • 7. SWITZERLAND: political system; Provinces • Each province (“canton”) has its own constitution and enjoys a great deal of autonomy • Districts and Provinces, have their own administrative authorities elected by the voting population. For some local issues they take autonomous decisions on security, education, health and population registry. • The directors of sectors at provincial level meet in relevant provincial conferences to coordinate and decide on issues • The governments of all provinces are represented in the Conference of Provincial Governments, which defends their interests with regard to the federal government 7
  • 8. SWITZERLAND: political system; the National Assembly • The National Assembly is made up of two chambers :  the National Council is consisting of 200 Parliamentarians representing the Provinces in proportion to the size of their population.  the Council of States is consisting of two Parliamentarians for each Province, giving a total of 46 The make-up of the Assembly ensures that smaller Provinces are not dominated by larger ones, the two chambers having equal weight. • Role of chambers includes approving national law, supervising government, proposing new laws, election of the Government • The National Council speaker is the highest ranking person, above the president of the country 8
  • 9. SWITZERLAND: political system, people’s rights Political system gives eligible voters decision-making and Constitution changing power  Any Swiss citizen and interest groups has the right to propose an initiative for new legislation, when 100,000 signatures have been gathered in support , so that the initiative can be put to a nation-wide vote, which occurred in 193 opportunities since 1893  Any Swiss citizen and group opposed to a new law approved by the National Assembly has the right to propose a referendum , when 50,000 signatures within 100 days of the publication of the legislation have been gathered. Then, eligible voters can approve or reject the new law. • Votes takes place on initiatives related to the federal and/or provincial and/or district levels in average 3-4 times per year 9
  • 10. SWITZERLAND: political system • Some key messages :  Importance given to Civil Society Organisations  Persistence of a government of coalition including Ministers of the four biggest political parties  Pragmatism and consensus building are leading principles 10
  • 12. SWITZERLAND: stability (political and economic) • Political stability is rooted in :  the will of Provinces to unite politically, since Switzerland creation in 1291  neutrality since 1515, meaning no intervention in military disputes between other States  the consolidation of the territory completed in 1815  the Constitution adopted in 1848 12
  • 13. SWITZERLAND: stability (political and economic) the security and peace, supporting the Organisation for Security and Cooperation in Europe (OSCE) Bilateral political (e.g. Schengen adopted in 2009 enabling a borderless area) and economic agreements with the neighbouring European Union  citizen rights, multipartism and the rule of law are pillars of the political stability 13
  • 14. SWITZERLAND: political stability A political system system based on the willingness to reach pragmatically consensus through compromise The checks and balances through the powers of the National Assembly, the population rights with initiatives and referendum, as well as the independence of the judicial power 14
  • 15. SWITZERLAND: economic stability • Economy is based on highly skilled labor performing work on high added-value goods (micro technology, biotechnology, pharmaceuticals) and services (banking, insurance, tourism, congresses etc. ), enjoying a high level of salaries. • Nearly 70% of the workforce is employed by decentralized SMEs, benefitting of the vocational training system • At 3% the unemployment rate remains low, compared to European countries (ranging from 4% (Austria) up to 24 % (Spain), whereas Germany has 5.5 %, UK 8.2 % and France 10 %. • Broadly shared concern that economic activity should have as little impact as possible on the environment 15
  • 16. SWITZERLAND: economic stability • Swiss Transnational companies, covering a diversity of goods and services, rooted in the country are securing economic strength + stability – e.g. ABB, Holcim, Novartis, Swiss-Re, Zürich and… Nestlé (world no 1 for food, 278,000 employees, 97% outside Switzerland) • Working culture promoting Public-Private Partnership jointly involved in regulation drafting and implementation 16
  • 17. SWITZERLAND: economic stability • The Social security system (some 33 % of budget expenditures) is consisting of the: national retirement pension fund accident insurance at the workplace invalidity insurance income compensation allowances in case of maternity 17
  • 18. SWITZERLAND: economic stability unemployment insurance family allowances compulsory health insurance • The Social security system, as well as a high-quality free educational system, both contribute to social stability, which is an important foundation of the economic stability 18
  • 20. SWITZERLAND: economic stability • Limited and targeted State intervention on strategic issues (e.g. agriculture subsidies) • Some 3% of GNI is spent on Research & Development (R&D) related to industrial goods and services. R&D is paving the way towards innovation, technology development and consequently remain highly competitive + ensure tomorrow’s job creation contributing to stability 20
  • 21. SWITZERLAND: monetary policy Switzerland is perceived as a safe haven due to its : political stability Economic strength and stability  Tradition of neutrality 21
  • 22. SWITZERLAND: monetary policy In addition:  political consensus building  Education system  Social security system are three pillars contributing to ensure social peace Consequently, the Swiss Franc (CHF) is strong , constitutes a reserve currency in high demand, which the monetary policy has to manage 22
  • 23. SWITZERLAND: monetary policy • Monetary policy of Switzerland relies on three pillars:  the price stability, important condition for decision-making by consumers and producers, as well as efficient allocations of labor and capital.  medium-term inflation forecast considering the supply of money, loans, economic growth, exchange rates and commodities prices  Setting of a target range, extending over 1 % in the Swiss franc money market, for the three-month Swiss franc Libor aiming to keep it in the middle of the range  National Banks purchase of Euros to stabilize the exchange rate CHF/Euro 23
  • 25. SWITZERLAND: monetary policy On top of regular instruments - open market operations, bank reserve requirement, interest rate, re-lending and re-discount - the Swiss National Banks uses:  foreign exchange spot and forward transactions  foreign exchange swaps  purchase or sale of securities in Swiss francs  Selling of derivatives, deriving their value from the performance of an underlying entity such as an asset, index, or interest rate on receivables, securities, precious metals and currency pairs. 25
  • 26. SWITZERLAND: second session Connectivity Education Environment protection 26
  • 27. SWITZERLAND: connectivity • From landlocked to landlinked 27
  • 28. SWITZERLAND : connectivity • The Alps: natural barrier between Northern and Southern Europe made an asset by building bridges, railways, roads and tunnels  Famous example: Gotthard pass with a 19km railway tunnel built 100 years ago+a 16.9 km road tunnel built in 1980 (3rd world longest) coping with an average of 20’000 vehicles/day 23
  • 29. SWITZERLAND: connectivity Efforts to promote fee-based transport of goods and cars by railways tunnels instead of road tunnels to protect the environment and income from heavy goods vehicles by introducing a tax based on weight, km and fume 29
  • 30. SWITZERLAND: connectivity, key importance of the railways Rail 2000 is a large-scale program of the public railways company aimed at improving its network In 2004 phase I investment of nearly US $ 6 billions was completed to modernize the equipment and intensify trains frequency Phase II is being implemented involving additional investments of minimum US $ 4 billions. 30
  • 31. SWITZERLAND: public education • Switzerland relies on a decentralized publicly-funded education system (some 11% of national budget expenditures) dealing with challenges in the face of changes in society and the world and is coordinate with the job market • Primary and secondary schools free for all are managed at provincial level. • Provincial heads of education make up the Swiss Conference of Education, which coordinates education policy at the national level. 31
  • 32. SWITZERLAND: education; vocational training • 67 % of 16-21 year-old opt for vocational training for some 300 apprenticeship categories, which combines practice in a company and with 1-2 days/week of theory at school during 3-4 years • Some 100 higher technical schools are regulated by the central government and enable students to get Higher Diploma Degree for some 150 professions at middle-level management 32
  • 33. SWITZERLAND: education • Vocational training can be pursued at University of Applied Sciences, applying higher vocational education, including practical job-experience and delivers Bachelor level graduation • Higher vocational education trains students in a broad variety of sectors: agriculture, architecture, art, construction, design forestry, health, psychology tourism, particularly hotel etc. • The overall vocational training system is largely funded by the private sector 33
  • 34. SWITZERLAND: higher education • 16 % of Swiss youth graduate at tertiary level in: • Two Federal Institutes of Technology regulated by the central government + • 8 Universities including are regulated by their provinces 34
  • 35. SWITZERLAND: education • At universities and institutes of technology, women and men are approximately equally represented • 93 % of the 1.5 million students in the entire Swiss educational system attend public schools • some 7 % or 100’000 students from Switzerland and 100 different countries attend the 240 schools of the Swiss Federation of Private Schools . 35
  • 36. SWITZERLAND:environment protection and its 4 natural regions 36
  • 37. SWITZERLAND:environment protection and associated landscapes 37
  • 38. SWITZERLAND:environment of forests, lakes… • 32 % of Swiss terrritory is covered by forests (71% public, 29% privately owned), equally distributed among regions (Alps 27%, Lowlands 25%, Jura 41 % and Pre-Alps 35%) • Switzerland has more than 1’500 lakes, 16 of them > 10km2, which with rivers cover more than 5% of the territory, representing 6 % of European fresh water 38
  • 40. SWITZERLAND:environment protection • Switzerland ranks second worldwide on the Environmental Performance Index , which is due to the following factors :  Policies relying on:  binding legislation  + voluntary measures adopted by the citizens  … and 50’000 employees enforcing legislation and implementing policies  the land use planning, determining land use and in rural areas, giving priority to agriculture over residential use, which tends to grow quickly 40
  • 41. SWITZERLAND:environment protection • A whole range of general policies relate to :  Disaster Risk Reduction/subsidized landscape preservation also relying on agriculture Promotion of the use of clean energy sources Water quality : groundwater, rivers and lakes  Air protection from pollution  Biodiversity protection Forest protection Recycling and managing waste 41
  • 42. SWITZERLAND:environment protection  Disaster Risk Reduction/Landscape protection 42
  • 44. SWITZERLAND:environment protection hydropower • Thanks to its mountainous topography and high levels of annual rainfall, Switzerland has ideal conditions for use of hydropower • Some 580 hydropower plants account for 58% of the electricity generated, approximately 50% of which comes from run-of-river plants and the 50% from storage/reservoirs power plants. • Hydropower market being worth around US $ 1.8 billion (basis = 0.05 US $ per KwH), this source of energy will play an increasing role 44
  • 45. SWITZERLAND: clean energy transportation • Subsidized solar-powered transportation Under R&D are :  cars, existing prototypes, currently developed  boats prototypes used for inland and ocean transportation microlight aircraft Solar Impulse circumnavigated the earth in 2013 45
  • 46. SWITZERLAND: bioefuels for the future • Use of traditional fuels remains by far the most important, but cars are obliged to use high quality filters to limit emissions and the Ministry of Environment sets standards and enforces controls • Besides, bioefuels start to be increasingly used: • Gas used as a fuel by buses and lorries, reducing by 20% their carbon emissions • Biogas, produced by fermenting vegetable and timber waste, emitting no more CO2 than that fixed by the plants when growing, is used in Switzerland for public transport and to produce heating and electricity • Biodiesel and bioethanol use is only incipient 46
  • 47. SWITZERLAND:recycling Separation of different types of waste for recycling – glass 96 %, paper 70 % - allows to produce 10 % of electric power 47
  • 48. SWITZERLAND: third session Investment Small and Medium Enterprises (SME) Banking Tourism 48
  • 49. SWITZERLAND: investment Switzerland Global Enterprise is a public sector institution (previously known as OSEC), which:  informs potential foreign investors about the strengths of Switzerland as a business location.  supports the Provinces to attract foreign companies by conducting market and trend analyses and coordinating the activities of all bodies involved in promoting Switzerland as a business location. 49
  • 50. SWITZERLAND: investment Foreign Direct Investment (FDI) in Switzerland reached an all time high of 671551.30 CHF million in 2012 50
  • 51. SWITZERLAND: investment The Swiss Business Hubs are Global Enterprise’s representatives abroad providing information about target market and help establish contacts. Swiss FDI abroad amount to nearly 44’000 US $ million in 2012 51
  • 52. SWITZERLAND: Small and Medium Enterprises • Approximately 9 % of GDP is contributed by SME • 99 % of enterprises are small/medium-size (SME):  employing < 250 workers, nearly 70 % of the work force  still in the hands of founding families  are organized in Associations/Federations • SME are employing highly qualified labor to remain competitive ensuring :  the supply of high added-value products (e.g. microtechnology, biotechology)… 52
  • 53. SWITZERLAND: Small and Medium Enterprises  …and services (e.g. finance, insurance, tourism), which is now employing the higher number of workers the compliance with environmentally friendly energy and transport policies 53
  • 54. SWITZERLAND: SME figures Size of enterprises Enterprises Employed persons by full-time equivalents Number % Number % Micro enterprises (up to <10) 514'736 92.3 1'308'303 30.8 Small enterprises (10 to <50) 34'940 6.3 865'204 20.3 Medium enterprises (50 to <249) 6'897 1.2 807'816 19.0 SME (up to 249) 556'573 99.8 2'981'323 70.1 Large enterprises (250 and over) 1'256 0.2 1'271'539 29.9 Total 557'829 100 4'252'862 100 54
  • 55. SWITZERLAND: SME policy, e-government • Services for SME start-ups - www.startbiz.ch – also of the Ministry of Economy is also offered on-line to register them with social insurance, the Commercial Register, VAT and accident insurance, saving a time assessed at 50% Roof photovoltaic systems supported by “SME start-ups” • Electronic business transactions is facilitated by an electronic proof of identity providing a legally valid digital signature for business transactions . 55
  • 56. SWITZERLAND: SME policy The central Government has tailored an SME policy, relying on related regulation, standards and subsidies contributing to ensure competivity :  e-government to ease SME administrative burden  business financing facilitation  the market access improvement  The needed training and education  resources earmarking for Research & Development, key to foster innovation 56
  • 57. SWITZERLAND: SME policy, ease the administrative burden • Measures adopted include :  Exchange of information and coordination between Ministries is ensured to reduce regulatory costs  New regulations ex-ante impact assessment on SME is carried out by the Ministry of Economy, with a special emphasis the regulatory costs and identify the potential for cost reduction.  A public-private SME Forum meeting 6 times a year discusses new regulations related to SME various branches of industry; 70 % of its recommendations to ease the administrative burden on SME were implemented 57
  • 58. SWITZERLAND: SME policy, e-government • SME web portal - www.kmu. admin.ch - of the Ministry of Economy offers for existing enterprises on-line services to:  generate salary statements,  order debt collection reports  inform about a business partners and recent issues  apply for an entry in the commercial register  register a trademark  access criminal records, etc. 58
  • 59. SWITZERLAND: SME policy, financing • SME financing needs are supported by a range of public and/or private supportive institutions and measures such as:  The Government supports SME to access capital by providing guarantees of up to US $ 500,000, bearing 65% of the risk of loss  Ministry of Economy public-private “SME capital market” working group, which keeps track of developments in lending to SME  The Swiss Society for Hotel Credit is a public-private financed cooperative which helps hotels, draw up feasibility studies, business plans, as well as fund infrastructure investments  The private Invest supports start-ups in search of capital. It offers young entrepreneurs a platform to present their business ideas to a wide audience of business angels and venture capital firms. 59
  • 60. SWITZERLAND: SME policy, export financing • Service support in securing export • The public sector Swiss Export risk insurance (SERV) gives SME security when conducting business abroad in politically and/or economically risky countries • For SME having reached their guarantee and credit limit with their bank, SERV provides a guarantee to cover a possible debt default, , which enables the SME to get the required capital from the bank, hence gives the SME the liquidity to take on new business and expand. . 60
  • 61. SWITZERLAND: SME policy, market access • Switzerland global Enterprise depending on the Ministry of Economy has a public mandate to:  help SME promoting trade and investments  support SME to access new markets through market analyses and its global network of experts  support foreign SMEs in selected partner countries by opening up new business opportunities in Switzerland , which strengthens cooperation and trade between Switzerland and partner countries 61
  • 62. SWITZERLAND: SME policy, Research&Development (R&D) • Public Federal institutes of technology and universities of applied science have the latest findings and SME, in the frame of Public-Private Partnerships, can entrust them with R&D they can not afford to do • the State Secretariat for Education, research and innovation is providing optimal conditions for research and ensures funding 62
  • 63. SWITZERLAND: SME policy, Research&Development (R&D) As SME makes up just 16% of total annual R&D expenditure, Public research institutions offer SME:  the possibility to acquire the rights to use their findings  Advice, analyses, assessments and reports  The latest equipment and infrastructure, made available, when there is mutual interest 63
  • 64. SWITZERLAND: SME policy, innovation • The Commission for Technology and Innovation is the Government’s instrument for innovation promotion. It banks on the fact that perceived opportunities to start an SME are higher than the average for innovation-driven economies (Switzerland is ranking 4th)  helps SME develop their ideas and develop them in a way that they become marketable products  Provides funding and advice, thereby channeling scientific research when innovation is stalling or market potential is untapped.  offers to SME “start-up” founders coaching to facilitate fundraising and develop a market entry strategy. The best companies are awarded the Start-up Label giving access to venture capital 64
  • 65. SWITZERLAND: SME policy, innovation  encourages the transfer of knowledge and technology between universities and industry, through a national thematic network bringing SMEs and public research institutions together to exchange  co-funds SME R&D projects and funds new technologies in the areas of life sciences, engineering, micro and nanotechnologies Nanotubes 65
  • 66. SWITZERLAND: banking diversity • The financial sector employs 6 % of the workforce and exerts a major influence on employment in the overall Swiss economy • There is a diversity of more than 300 banks of different types: commercial, cooperative, private banking, provincial etc. ) including foreign ones 66
  • 67. SWITZERLAND: banking, facts and figures • UBS (largest bank) and Credit Suisse (ranking second) are two Transnational banks:  having a share of domestic deposits and loans of some 30%; are among the most influent in the global financial market, including controversial offshore funds Have assets some six times higher than Switzerland GDP 67
  • 68. SWITZERLAND: banking diversity • Private banking relies on a tradition starting back in the 17th century facing increasingly competition from major banks and they assume unlimited liability, if they go bankrupt, they lose their entire fortune • Provincial Banks are owned by the Provinces, at least as majority stakeholder and they:  provide financial services, including low-interest loans, to their home Province  are linked nationally in a Provincial Banks Group 68
  • 69. SWITZERLAND: banking diversity • Cooperative banks, based on the “Raiffeisen model”, third biggest bank in Switzerland, with a network of nearly 1’100 decentralized branches at rural level:  is operating independently;  its 1.8 million members takes part in decision making and bearing joint responsibility for their branch  is offering financial services to SME and the agriculture 69
  • 70. SWITZERLAND: banking diversity PostFinance bank is a public limited company, the Swiss fifth biggest bank and a leading retail financial institutions for cash transactions, offering daily financial: payments, savings, pensions, as well as investing in real estate and securities. 70
  • 71. SWITZERLAND: policy convergence the example of clean technology Clean technology provides a synthetic example of convergence between environmental, economic, investment, SMEs, banking – and social policies  Swiss economy is based on the production by SMEs and Transnationals of high added-value goods, an excellent backdrop for a growing Cleantech  In consequence, Switzerland became pioneer in clean technology investment:  Private Bank Sarasin paved the way since 1989  in the early 2000 Sustainable Asset specialized funds, started to spread  leading the country to progressively become a financial global hub of a wide range of cleantech investing in public and private companies 71
  • 72. SWITZERLAND  Public sector friendly government regulation and stimulus package targeted towards cleantech are aiming at energy efficiency, and renewable energy, presently for Switzerland a 1.6 trillion US $ business, expected to double until 2020.  Current workforce in cleantech is near to 5% of employment, many in SMEs, often sub-contracted by Swiss multinationals  The Swiss Minenergie is an advanced rating system for green (environment friendly) building, delivering a quality label for low energy consumption buildings, fostering investment accordingly 72
  • 74. SWITZERLAND: tourism, facts and figures  Nearly US $ 16 billion of earnings ranking 19th worldwide, but 27th with 8.4. million foreign visitors  6% of GDP  Fourth source of export revenue, after production of watches, ranking 3rd  Employer of 4.4 % of the workforce in 30’000 businesses, share being higher in mountains than in cities  Among the five most competitive travel and tourism sector in the world 74
  • 75. SWITZERLAND: tourism in mountains • Mountains are a key stimulus for summer and winter tourism • Business-related infrastructures encompasses hotels, holidays apartments, restaurants, spas, congress halls, mountain trains, cable railways, cable cars, ski-lifts, car parks and other infrastructure connected to winter sports 75
  • 76. SWITZERLAND: tourism • As Swiss labor and input costs are higher than foreign competitors tourists from strong currency BRICS are increasingly targeted • Swiss tourists represent some 40 % of hotel guests • The Swiss Hotel Association is committed to ensure hospitality education at all levels, intercultural and multilingual skills, consulting, audit/certification, provide information etc. 76
  • 77. SWITZERLAND: tourism policy Policy objective: use natural landscape potential to create jobs and increase their value added Tourism policy is based on 4 pillars: 1) Strategic issue management to identify and seize opportunities at an early stage and discuss issues as member of the World Tourism Organization 2) Embed tourism policy in economic policy, as tourism relies on: (i) price stability; (ii) a fiscal policy with low taxes (iii) a business-friendly legal framework (iv) opening up of the Swiss labor market to foreign workers 77
  • 78. SWITZERLAND: tourism policy 3) increase tourism attractiveness through: (i) knowledge transferred into laws (ii) Combine services in holiday packages (iii) capacity of hotel industry to cope with the expectations of a price-conscious increasingly demanding customers 4) rely on a National tourism office ensuring coordination in sectorial policies such as land planning, agriculture, industrial development. 78
  • 79. SWITZERLAND: tourism marketing • http://www.myswitzerland.com is a multilingual private website informing on tourism and supported by public funds …key marketing point being moutainous landscapes and cities 79
  • 80. SWITZERLAND: marketing “Presence Switzerland”:  is the Ministry of Foreign Affairs’ institution in charge of promoting the knowledge about and the image of Switzerland abroad  supports Switzerland’s interests  implements its task of communication abroad in cooperation and coordination with other Ministries concerned and the involvement of the private sector 80