Pantaloons Retail India Limited is one of India's leading retail groups operating multiple retail formats. It owns popular brands like Pantaloons, Big Bazaar, Food Bazaar, and Central. The company aims to be a trendsetter in evolving retail formats and infuse Indian brands with confidence. Pantaloons uses various marketing channels like direct sales, wholesalers, and retailers. It focuses on the 5 P's of marketing - product, price, promotion, positioning, and people. The presentation concludes that Pantaloons has become a leader in the Indian retail sector through its consumer-centric approach and effective marketing.
Indian Retail Sector and Pantaloons India Pvt. Ltd.mat
1. A Presentation on Pantaloons Retail India Limited By:- GROUP NO.:- 10 SEN HALL By:- Group No. 10 SEN HALL
2. AGENDA Introduction Indian Retail Sector Pantaloons Retail India Limited Company Mission & Objectives Segment Brands Distribution Channels Distribution & Logistics 5 P’s of Pantaloons Conclusion
3. INTRODUCTION Marketing intermediaries whose job is to help move goods from the raw-material state to producers and then on to consumers create utility Utility is an economic term for the value, or want-satisfying ability The success of a firm often depends on its ability to take orders, process them, and get the goods to customers / Distribution Channels
4. INDIAN RETAIL SECTOR Fifth largest globally India is positioned as the leading destination for retail investment India’s retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010 Retail sector is expected to contribute to 22 per cent of India's GDP by 2010.
5. PANTALOONS RETAIL India’s leading retail groups, operating multiple retail formats across the market, part of Future Group The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, an Indian hypermarket chain, Food Bazaar, a supermarket chain, and Central, a chain of destination malls Collaborated with India’s leading boutique film company Vinod Chopra Films
6. MISSION & OBJECTIVES Our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do.
8. MARKETING CHANNELS The material distribution structure that moves a product from the manufacturer to the consumer or user. The marketing structure that, as a part of the distribution channel, ensures the achievement of marketing objectives 70% of their business is done by selling their own products
10. In store Pantaloons keep 70% of products of their own brand. Remaining 30% include complete inventories of non- apparels & and some apparels brands like UMM, Rang Munch, Bare Denim, leisure Denim & Rig etc Retailer Consumer Manufacturer (own) () FKS (Pantaloon)s) Manufacturer (other) Retailer Consumer
11. DISTRIBUTION & LOGISTICS Decision to stop the supply of its ready-made garments to other outlets Pantaloon has decided to open up Distribution Collection Center (DCC) in the four major metro cities of the country They are among the very few retailers who make serious and optimum use of barcodes and ERPs
12. 5 P’s OF PANTALOONS Product Price Promotion Positioning People
13. CONCLUSION it was a great experience to explore the retail sector of Pantaloons .Shopping in India has witnessed a revolution with the changes in the consumer buying behavior and the whole format of shopping altered. It is expected that by 2010, India may have 600 new shopping centers Pantaloons ranks in the pyramid of Indian Retail with its brilliant consumer centered approach and marketing To compete in this sector one needs to have up-to-date market information for planning and decision-making. The second most important requirement is to manage costs widely in order to earn at least normal profits in face of stiff competition
