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The Art of Quality Consulting
   POWER PRESENTATION


                NEW
                PRODUCT
                DEVELOPMENT
                KEYS TO SUCCESS
Product Development Process
                        Overview
      To produce commercialization success you need to…

         • Understand the key principles of Analysis and Design

          • Identify your product’s or service technical needs

      • Analyze the rationale for your product’s/service existence

                      • Manage regulatory issues

     • Understand the dynamics of turning your idea into a business

               • Protect your intellectual property assets

    • Ask yourself - Does the product/service make financial sense?

• Optimize your service or manufacturing process to enhance your profits
Our Success System can…
            Identify and build out your
            market niche revenue
            opportunity

            Develop and document your
            Go-to-Market Success
            Strategy

            Prepare a budget and develop
            smart ways to finance your
            project

            Develop a Launch Sequence
            Plan for you

            Support you and implement
            the Launch Plan with you
For example…
Professional Production Planning
        Our New Product Development Specialists will get you the best quotes from
             manufacturer for your product development – USA or Overseas !
               We provide professional calculations for manufacturing…

Tooling Costs and Lead Time
Cost for machinery installation and the amount of time it takes for the factory to switch from
producing other product s to producing yours. This is based on their production schedules.

MOQ – Minimum Order Quantity
The lowest number of product you can order from a factory at any given time. This number is
determined by the factory and typically is based on their setup costs.

Unit Costs
Cost for the manufacturing, assembly and packaging of units This cost may be composed of the
following aspects:
      – Part Cost – cost of material and time required to make an individual part
      – Packaging Cost – cost for materials and preparation of packaging
      – Labor Cost – cost of a factory worker to perform manufacturing actions
      – Overhead Cost – cost the factory incurs for producing your product.

FOB – Freight On Board – describes where the product will be placed for pickup.
Accountable Consulting Deliverables
Our commercialization clients receive customized new product or service development planning.
The following list represent a typical contractual consulting deliverables list, which is usually part
of our consulting agreements to develop a suitable small business commercialization set up:

-   Customized Production Launch Plan Development
-   Trade Secret with Patent and Trademark Development
-   2D Drawing and Product Prototype Management
-   First Production to Market Readiness Management (USA or overseas)
-   Sales & Marketing text content collateral support
-   Website Development support
-   Brochure / PR Collateral Design Development support for flexible Press Kit
-   Direct Mail Campaign Development support
-   Customer Relationship Management with Email Marketing System Set-Up
-   Inventory Control System Set up and support
-   Financial Control System Set-up and support
-   Manufacturing /Producer Business Success Strategy Plan development
-   Business Growth and Exit Strategy Planning

    Customized New Product & Commercialization Development Planning
                    for your Go-to-Market Success !
YOUR PRODUCT
To create HIGH revenues fast, you need a…
COMMERCIALIZATION SUCCESS STRATEGY PLAN

                                                 Table Of Contents
  1. Purpose..............................................................................................................................3
  2. Goals and Objectives.........................................................................................................3
  3. Industry..............................................................................................................................3
     3.1. Public Safety Market Segments and Size...................................................... .............3
      3.2. Opportunities..............................................................................................................4
      3.3. Threats........................................................................................................................4
      3.4. Market Drivers............................................................................................................4
   4. Marketing Strategies............................................................................................. ............4
      4.1. Target Market..............................................................................................................4
     4.2. Positioning....................................................................................................................4
      4.3. Product Strategy..........................................................................................................4
      4.4. Pricing Strategy...........................................................................................................5
      4.5. Advertising Strategy....................................................................................................6
      4.6. Promotion Strategy......................................................................................................6
       4.7. Distribution Strategy...................................................................................................6
      4.8. Product Support Strategy............................................................................................6
   5. Customer Programs by Sales Cycle….................................................................................6
      5.1. Create Awareness and Lead Generation......................................................................7
      5.2. Produce Interest and Product Trials...........................................................................7
      5.3. Produce Sales..............................................................................................................8
      5.4. Customer Satisfaction..................................................................................................9
  6. Monitoring and Control.........................................................................................................9
CONSIDERATIONS
     You think you can skip these steps…?

                Wrong Thought !

     Why do you think that the Small Business
    Administration (SBA) reports over 80% of all
    small businesses not surviving to year five ?

Exactly – because of the lack of solid and success
   proven new product development planning !

         Don’t become a sad statistic…
    get professional planning now !
Our New Product Development Success
           Process will enable you to…
• Think entrepreneurial in the right way
• understand the difference between a good idea and
  an opportunity
• protect your intellectual property
• evaluate the real-world potential for your new
  innovation, device, or product
• get a stellar business plan that fast-tracks progress
• identify the right investors for raising capital – you
  will learn the rules of the game for ALL TIMES !
• make the right marketing and distribution decisions
• learn fast how to leverage necessary “MBA skills”
  like successful deal-making, valuation, negotiation &
  communication strategies
With our Success System
  you will be able to…
         – Design a successful prototype
         – Get successful Beta testing
           results
         – Get your product/service to a
           point where it is market-ready
         – Get customers to purchase your
           product/service
         – Secure valuable partnerships
         – Reach your revenue milestones
           faster
This will create a lot of necessary
                      POSITIVE EFFECTS
              for your commercialization project

•   You get defined your correct market potential & opportunity
•   You identify and solve upfront risks, problems and trade-offs
•   You can guide operations and manage growth successfully
•   You will be able to consider every facet of your market
•   You have documented funding decisions
•   You force critical success thinking about your strategy
•   You can challenge market relevant important assumptions
•   You will be able to examine alternative strategies
•   You can define required personnel and resources required
•   You can clarify your goals and Go-to-Market risks
GET YOUR
         NEW PRODUCT DEVELOPMENT
          SUCCESS STRATEGY NOW !




                   The Art of Quality Consulting
…a Brand of Technology Applications International LLC. Orlando, FL, USA
                5635 Commerce Drive, Orlando, 32839
               Phone: 407-342-8458 - Fax: 407-442-3016
                   email: info@theartofquality.com
               website: http://www.theartofquality.com

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New product development success

  • 1. The Art of Quality Consulting POWER PRESENTATION NEW PRODUCT DEVELOPMENT KEYS TO SUCCESS
  • 2. Product Development Process Overview To produce commercialization success you need to… • Understand the key principles of Analysis and Design • Identify your product’s or service technical needs • Analyze the rationale for your product’s/service existence • Manage regulatory issues • Understand the dynamics of turning your idea into a business • Protect your intellectual property assets • Ask yourself - Does the product/service make financial sense? • Optimize your service or manufacturing process to enhance your profits
  • 3. Our Success System can… Identify and build out your market niche revenue opportunity Develop and document your Go-to-Market Success Strategy Prepare a budget and develop smart ways to finance your project Develop a Launch Sequence Plan for you Support you and implement the Launch Plan with you
  • 5. Professional Production Planning Our New Product Development Specialists will get you the best quotes from manufacturer for your product development – USA or Overseas ! We provide professional calculations for manufacturing… Tooling Costs and Lead Time Cost for machinery installation and the amount of time it takes for the factory to switch from producing other product s to producing yours. This is based on their production schedules. MOQ – Minimum Order Quantity The lowest number of product you can order from a factory at any given time. This number is determined by the factory and typically is based on their setup costs. Unit Costs Cost for the manufacturing, assembly and packaging of units This cost may be composed of the following aspects: – Part Cost – cost of material and time required to make an individual part – Packaging Cost – cost for materials and preparation of packaging – Labor Cost – cost of a factory worker to perform manufacturing actions – Overhead Cost – cost the factory incurs for producing your product. FOB – Freight On Board – describes where the product will be placed for pickup.
  • 6. Accountable Consulting Deliverables Our commercialization clients receive customized new product or service development planning. The following list represent a typical contractual consulting deliverables list, which is usually part of our consulting agreements to develop a suitable small business commercialization set up: - Customized Production Launch Plan Development - Trade Secret with Patent and Trademark Development - 2D Drawing and Product Prototype Management - First Production to Market Readiness Management (USA or overseas) - Sales & Marketing text content collateral support - Website Development support - Brochure / PR Collateral Design Development support for flexible Press Kit - Direct Mail Campaign Development support - Customer Relationship Management with Email Marketing System Set-Up - Inventory Control System Set up and support - Financial Control System Set-up and support - Manufacturing /Producer Business Success Strategy Plan development - Business Growth and Exit Strategy Planning Customized New Product & Commercialization Development Planning for your Go-to-Market Success !
  • 8. To create HIGH revenues fast, you need a… COMMERCIALIZATION SUCCESS STRATEGY PLAN Table Of Contents 1. Purpose..............................................................................................................................3 2. Goals and Objectives.........................................................................................................3 3. Industry..............................................................................................................................3 3.1. Public Safety Market Segments and Size...................................................... .............3 3.2. Opportunities..............................................................................................................4 3.3. Threats........................................................................................................................4 3.4. Market Drivers............................................................................................................4 4. Marketing Strategies............................................................................................. ............4 4.1. Target Market..............................................................................................................4 4.2. Positioning....................................................................................................................4 4.3. Product Strategy..........................................................................................................4 4.4. Pricing Strategy...........................................................................................................5 4.5. Advertising Strategy....................................................................................................6 4.6. Promotion Strategy......................................................................................................6 4.7. Distribution Strategy...................................................................................................6 4.8. Product Support Strategy............................................................................................6 5. Customer Programs by Sales Cycle….................................................................................6 5.1. Create Awareness and Lead Generation......................................................................7 5.2. Produce Interest and Product Trials...........................................................................7 5.3. Produce Sales..............................................................................................................8 5.4. Customer Satisfaction..................................................................................................9 6. Monitoring and Control.........................................................................................................9
  • 9. CONSIDERATIONS You think you can skip these steps…? Wrong Thought ! Why do you think that the Small Business Administration (SBA) reports over 80% of all small businesses not surviving to year five ? Exactly – because of the lack of solid and success proven new product development planning ! Don’t become a sad statistic… get professional planning now !
  • 10. Our New Product Development Success Process will enable you to… • Think entrepreneurial in the right way • understand the difference between a good idea and an opportunity • protect your intellectual property • evaluate the real-world potential for your new innovation, device, or product • get a stellar business plan that fast-tracks progress • identify the right investors for raising capital – you will learn the rules of the game for ALL TIMES ! • make the right marketing and distribution decisions • learn fast how to leverage necessary “MBA skills” like successful deal-making, valuation, negotiation & communication strategies
  • 11. With our Success System you will be able to… – Design a successful prototype – Get successful Beta testing results – Get your product/service to a point where it is market-ready – Get customers to purchase your product/service – Secure valuable partnerships – Reach your revenue milestones faster
  • 12. This will create a lot of necessary POSITIVE EFFECTS for your commercialization project • You get defined your correct market potential & opportunity • You identify and solve upfront risks, problems and trade-offs • You can guide operations and manage growth successfully • You will be able to consider every facet of your market • You have documented funding decisions • You force critical success thinking about your strategy • You can challenge market relevant important assumptions • You will be able to examine alternative strategies • You can define required personnel and resources required • You can clarify your goals and Go-to-Market risks
  • 13. GET YOUR NEW PRODUCT DEVELOPMENT SUCCESS STRATEGY NOW ! The Art of Quality Consulting …a Brand of Technology Applications International LLC. Orlando, FL, USA 5635 Commerce Drive, Orlando, 32839 Phone: 407-342-8458 - Fax: 407-442-3016 email: info@theartofquality.com website: http://www.theartofquality.com