The International Institute of Business Analysis (IIBA) is a not-for-profit professional association for business analysis. In 2008, IIBA accomplished moving to a new hosting provider, completing implementation of a new software platform, and hiring additional staff. In 2009, IIBA will focus on enhancing its brand through the release of BABOK version 2.0 and new certification exams, products, services, and formalizing its business processes and organizational structure.

1. © International Institute of Business Analysis™
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IIBA®
: Looking Forward in 2009
The Year of
the Brand

2. Agenda
 Who we are
 Accomplishments in 2008
 2009
© International Institute of Business Analysis™

3. 33© International Institute of Business Analysis™
Vision and Mission
Develop and maintain standards for the
practice of business analysis and for
the certification of its practitioners
IIBA is an international not-for-profit professional
association for business analysis professionals.
Vision
The world's leading association for
Business Analysis professionals
Mission

4. 44© International Institute of Business Analysis™
IIBA Goals

Strategic Goal
Create and develop
awareness & recognition of
the value & contribution of the
role of the Business Analysis
Professional
 Define the Business Analysis
Body of Knowledge™
(BABOK®
)
 Publicly recognize qualified
practitioners through an
internationally acknowledged
certification program
 Provide a forum for knowledge
sharing

Operational Goal
Ensure the long term viability
of the organization
 Enable sustainable growth to
support the establishment of
the IIBA as a worldwide
organization
 Ensure financial viability to
support the implementation
and sustainment of the IIBA
operational and strategic
priorities
 Consistently demonstrate
value of the organization to
IIBA constituents

5. 5
IIBA Journey – Key Milestones
 Inaugural meeting – October
2003
 Official Founding / 1st
AGM –
March 2004 (in Toronto)
 Version 1.4 BABOK®
– October
2005
 3rd
AGM / Version 1.6 BABOK®
–
July 2006
 Incorporation – May 2006
(Canada)
 1st
CBAP®
exam – November
2006
 CBT version of CBAP®
exam –
September 2008
© International Institute of Business Analysis™

6. IIBA Journey – Growth
What have we done & where are we going?
March
2004
March
2005
Dec 2005 July 2006 Feb 2009 Dec 2009
Members 37 181 1,091 2,300 9,022 15,000
Chapters 1 21 42 82 (60) 80
Countries 2 3 18 36 63 65
What have we done & where are we going?
Jan 2007 Mar 2007 Apr 2007 Dec 2007 Feb 2009 Dec 2009
CBAP’s 16 19 37 230 510 800
© International Institute of Business Analysis™

7. Accomplishments in 2008

Products & Services
 Developed monthly Webinars
 Released the computer-based version of the CBAP exam
 Enhanced the Job Board
 Improved the web site navigation

Chapters
 Established a Chapter Governance Committee
 Restructured the Chapter Council

Technology
 Moved to a new hosting provider
 Completed initial implementation of the software platform (iMIS)

The Business
 Formalized the business planning process
 Brought on two new members to the Board
 Hired a Business Analyst!
© International Institute of Business Analysis™

8. 2009 – Year of the Brand
 Business Analysis Body of
Knowledge® (BABOK®) 2.0 will be
released on March 31, 2009
 Initial release as a PDF
 Published version to be available later
in the year
 Official launch of the Certified
Business Analysis Professional™
(CBAP®) exam based on BABOK®
v2.0 is August 1, 2009
 Final date to take the exam based on
BABOK® v1.6 is July 31, 2009
© International Institute of Business Analysis™

9. 2009 –Year of the Brand
Why?
Addresses a key requirement from our
members to educate their employers on
their value and contribution
Formally integrates and aligns IIBA’s
growing portfolio of products and services
Helps drive IIBA to the next level of
success – members and revenue
Directly supports IIBA’s strategic goals

10. 2009 –Year of the Brand
How will we do it?
 Develop new products and services
 Formalize product manager role
 Consolidate and shift Senior Leadership
Team (SLT) portfolios and add new
members
 Add new full-time resource to focus on key
decision makers

11. 2009 –Year of the Brand
Products & Services – current
 Membership – Individual
 BABOK®
– v1.6
 CBAP®
Certification – based on v1.6
 Newsletters – one per month
 Tips & Techniques – one per month
 Webinars – one per month
 Career Centre
 Senior Leadership Team Blog
 Sponsorship Program for providers of service to BAs
 Endorsed Education Provider (EEP) program for providers of
training to BAs
 Advertising – website & newsletter

12. 2009 –Year of the Brand
Products & Services – New in 2009
 Membership
 Global
 Corporate
 BABOK®
v2.0
 PDF
 Hard copy publication
 Wiki
 CBAP®
 Certification – based on
BABOK®
v2.0
 Online Application
 CIO Forums
 Enhanced member profile
 Directory of BA sites
 Resource Library
 New Media / Web 2.0
 Podcasts
 Forums
 Wikis – member-only, public
 Affinity Groups / Special
Interest Groups
 Additional webinars
 Competency model
 Advisory services

13. 2009 –Year of the Brand
Product Management
 Create a new SLT position – VP, Product
Management
 Formalize product management standards
 Define and fill product manager roles
 Coordinate activities of Product Managers
 Work with Operating Groups to achieve revenues
and volume targets
Looking for Product Managers to support many of the new products for 2009

14. 2009 – Year of the Brand
© International Institute of Business Analysis™
Elected by members
Organization Structure – High Level
Senior Leadership Team
Currently comprised of BOD
& appointed positions
 Paid staff – 7
 Volunteers – 100s+

15. 2009 –Year of the Brand
Other key stuff
 Chapters
• Migrating chapter websites to the international platform standard
• Formalizing the Chapter / international body business model
• Assessing the cost of linking chapter membership registration
with international
 Formalizing business management processes
• IT project intake and prioritization
• Developing strategies for all operating units
 Enhancing our Marketing and Communications
capability

16. Next Webinar

Creating a Business Analysis Center of
Excellence
 When: Monday, March 16, 2009
8:00 pm to 9:00 pm E.S.T.
 Who: Glenn Brule, IIBA VP Chapters
 Discussion points:
 Learn the fundamental guidelines for developing a business analysis
practice within your organization
 Learn to create a framework for performance standards
 Develop a path to business analysis maturity and capability
 Review resource management - creating and developing the team
 Register now at www.theiiba.org
© International Institute of Business Analysis™