I will take you by the hand and show you step-by-step how to apply powerful search engine optimization techniques to your websites. I will take you through the entire process, from planning your website all the way through to promoting it. It's really that simple.
7. SEO includes preparing,SEO includes preparing,
creating, and promotingcreating, and promoting
your site in the best wayyour site in the best way
possible.possible.
Introduction To SEOIntroduction To SEO
8. SEO includes preparing,SEO includes preparing,
creating, and promotingcreating, and promoting
your site in the best wayyour site in the best way
possible.possible.
Introduction To SEOIntroduction To SEO
12. • Free Traffic!Free Traffic!
• Makes your website moreMakes your website more
“friendly” and more likeable“friendly” and more likeable
Advantages of SEOAdvantages of SEO
13. • Free Traffic!Free Traffic!
• Makes your website moreMakes your website more
“friendly” and more likeable“friendly” and more likeable
• Most people don’t do it!Most people don’t do it!
Advantages of SEOAdvantages of SEO
14. • Free Traffic!Free Traffic!
• Makes your website moreMakes your website more
“friendly” and more likeable“friendly” and more likeable
• Most people don’t do it!Most people don’t do it!
• It will increase your profitsIt will increase your profits
Advantages of SEOAdvantages of SEO
17. • Constantly “spider” theConstantly “spider” the
internet gathering data aboutinternet gathering data about
websiteswebsites
Search EnginesSearch Engines
18. • Constantly “spider” theConstantly “spider” the
internet gathering data aboutinternet gathering data about
websiteswebsites
• Rank websites according to aRank websites according to a
variety of factorsvariety of factors
Search EnginesSearch Engines
19. • Constantly “spider” theConstantly “spider” the
internet gathering data aboutinternet gathering data about
websiteswebsites
• Rank websites according to aRank websites according to a
variety of factorsvariety of factors
• Reward and penalize based onReward and penalize based on
resultsresults
Search EnginesSearch Engines
21. • Number and quality ofNumber and quality of
backlinksbacklinks
Important FactorsImportant Factors
22. • Number and quality ofNumber and quality of
backlinksbacklinks
• Freshness of contentFreshness of content
Important FactorsImportant Factors
23. • Number and quality ofNumber and quality of
backlinksbacklinks
• Freshness of contentFreshness of content
• Uniqueness of contentUniqueness of content
Important FactorsImportant Factors
24. • Number and quality ofNumber and quality of
backlinksbacklinks
• Freshness of contentFreshness of content
• Uniqueness of contentUniqueness of content
• ““Authority” statusAuthority” status
Important FactorsImportant Factors
25. • Number and quality ofNumber and quality of
backlinksbacklinks
• Freshness of contentFreshness of content
• Uniqueness of contentUniqueness of content
• ““Authority” statusAuthority” status
• AgeAge
Important FactorsImportant Factors
26. SEO Education 101SEO Education 101
The Importance ofThe Importance of
the Domain Namethe Domain Name
29. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
30. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
• Make it represent the content of yourMake it represent the content of your
websitewebsite
31. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
• Make it represent the content of yourMake it represent the content of your
websitewebsite
• Short names are best (when possible)Short names are best (when possible)
32. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
• Make it represent the content of yourMake it represent the content of your
websitewebsite
• Short names are best (when possible)Short names are best (when possible)
• Stay away from numbers and hyphensStay away from numbers and hyphens
33. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
• Make it represent the content of yourMake it represent the content of your
websitewebsite
• Short names are best (when possible)Short names are best (when possible)
• Stay away from numbers and hyphensStay away from numbers and hyphens
• Keep the potential for branding in mindKeep the potential for branding in mind
34. SEO Education 101SEO Education 101
The Importance ofThe Importance of
Keyword ResearchKeyword Research
49. SEO Education 101SEO Education 101
The Importance ofThe Importance of
Anchor TextAnchor Text
50. To learn more <a href=To learn more <a href=
“http://mysite.com“http://mysite.com”>dog”>dog
training tips</a> be sure totraining tips</a> be sure to
check out my website….check out my website….
Anchor TextAnchor Text
51. SEO Education 101SEO Education 101
Using Header TagsUsing Header Tags
EffectivelyEffectively
65. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website
• Number of Outbound Links onNumber of Outbound Links on
WebsiteWebsite
66. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website
• Number of Outbound Links onNumber of Outbound Links on
WebsiteWebsite
• Relevance of ContentRelevance of Content
67. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website
• Number of Outbound Links onNumber of Outbound Links on
WebsiteWebsite
• Relevance of ContentRelevance of Content
• Uniqueness of ContentUniqueness of Content
68. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website
• Number of Outbound Links onNumber of Outbound Links on
WebsiteWebsite
• Relevance of ContentRelevance of Content
• Uniqueness of ContentUniqueness of Content
• ““Authority” Ranking of WebsiteAuthority” Ranking of Website
83. • Yahoo DirectoryYahoo Directory
• Best of the WebBest of the Web
Paid DirectoriesPaid Directories
84. • Yahoo DirectoryYahoo Directory
• Best of the WebBest of the Web
• Business.comBusiness.com
Paid DirectoriesPaid Directories
85. • Yahoo DirectoryYahoo Directory
• Best of the WebBest of the Web
• Business.comBusiness.com
• IncrawlerIncrawler
Paid DirectoriesPaid Directories
86. • Yahoo DirectoryYahoo Directory
• Best of the WebBest of the Web
• Business.comBusiness.com
• IncrawlerIncrawler
• Many More!Many More!
Paid DirectoriesPaid Directories
101. • Find out what your visitors wantFind out what your visitors want
Monetization OptimizationMonetization Optimization
102. • Find out what your visitors wantFind out what your visitors want
• Test, test, and test!Test, test, and test!
Monetization OptimizationMonetization Optimization
103. • Find out what your visitors wantFind out what your visitors want
• Test, test, and test!Test, test, and test!
• Make sure you offer qualityMake sure you offer quality
productsproducts
Monetization OptimizationMonetization Optimization
104. • Find out what your visitors wantFind out what your visitors want
• Test, test, and test!Test, test, and test!
• Make sure you offer qualityMake sure you offer quality
productsproducts
• Build a list when possibleBuild a list when possible
Monetization OptimizationMonetization Optimization
105. • Find out what your visitors wantFind out what your visitors want
• Test, test, and test!Test, test, and test!
• Make sure you offer qualityMake sure you offer quality
productsproducts
• Build a list when possibleBuild a list when possible
• Develop a relationship andDevelop a relationship and
establish credibilityestablish credibility
Monetization OptimizationMonetization Optimization