Effectiever online campagnemanagement met conversie-attributie - IAM 2010 - Traffic Builders

Welk kanaal claimt de conversie? Effectiever campagnemanagement met conversie-attributie

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Attributie dilemma Voorbeelden uit de praktijk

Welk marketingkanaal claimt de conversie? ,[object Object],comScore study 2007 Werkelijke Return on Investment 6,6x zo hoog als gemeten Direct Response . Tracked conversion worth Real conversion worth

Welk marketingkanaal claimt de conversie?

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conversie-attributie biedt uitkomst

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attributiemodellen

[object Object],[object Object],[object Object],[object Object],Attributiemodellen

[object Object],[object Object],[object Object],[object Object],[object Object],Attributiemodellen

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attributiemodellen

“ Appropriate Attribution” Gewogen conversie attributie volgens Traffic Builders

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[object Object],[object Object],[object Object],[object Object],[object Object],Appropriate Attribution

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Appropriate Attribution

[object Object],[object Object],Appropriate Attribution

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Appropriate Attribution

Webanalytics vs. Attributietools

[object Object],Webanalytics vs. conversie-attributie tools Tool First cookie Last cookie Overige Google Analytics Optioneel Standaard Geen Yahoo Web Analytics Optioneel Standaard Geen NedStat Niet mogelijk Standaard Geen Webtrends Optioneel Standaard Even attribution Omniture Optioneel Standaard Optioneel Coremetrics Standaard Standaard Standaard AdLantic Optioneel Optioneel Even/weighted RankInspector Optioneel Optioneel Even/weighted

Google Analytics & conversie-attributie

[object Object],[object Object],[object Object],[object Object],[object Object],Google Analytics & conversie-attributie

Traffic Builders conversie-attributie tool

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic Builders conversie-attributie tool

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic Builders conversie-attributie tool

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key learnings

Effectiever online campagnemanagement met conversie-attributie - IAM 2010 - Traffic Builders

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Effectiever online campagnemanagement met conversie-attributie - IAM 2010 - Traffic Builders