Jon Whitehead is the Head of Data Analytics at Traffika. Being passionate about his craft, Jon loves to share his knowledge on a range of data analytics topics including: Data Analytics Framework Web Analytics Social Media Analytics Mobile Analytics Digital Strategy & Trends Google Analytics If you would like to learn more about Traffika and what we do, visit our Resources page at www.traffika.com.au/resources to watch our Videos, listen to the Podcasts or read our Blog.

1. Jon Whitehead
Bio

2. About Jon Whitehead
Jon Whitehead is the Head of Data Analytics at Traffika.
Jon started measuring web traffic when hits were all the
rage in the late 90’s and soon learnt a) the value of
measurement b) that hits were useless as a measure.
Jon is experienced in the implementation and analysis of
data from Google Analytics, Omniture, Webtrends, Hitwise,
Clicktales, Crazy Egg, GWO, Unbounce and many others.
A member of the Web Analytics Association since 2006, he
has spoken at conferences, developed Web Analytics
frameworks for government departments and lives and
breathes internet data.
© Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au

3. About Traffika
Traffika is a Digital Business Generation
firm helping high growth, medium and
large organisations optimise their
business online.
We deliver inspiring online marketing
results that are strategy lead and data
driven. Your digital outcomes are
achieved, measured and reported with
complete transparency.
From SEO to social media, leading
brands choose us as their strategic digital
marketing partner to explode their
business growth.
© Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au

4. Data Analytics Training & Speaking
Jon has experience speaking & training at Being passionate about his craft,
the following events: Jon loves to share his knowledge
on a range of data analytics topics
• Chaired the Queensland Whole of including:
Government Online Performance Special
Interest Group • Data Analytics Framework
• Web Analytics
• Principal Advisor on Whole of Government
Web Analytics Strategy • Social Media Analytics
• Mobile Analytics
• Guest Speaker for Web Analytics on the
• Digital Strategy & Trends
Australian Direct Marketing Associations
Digital Marketing course • Google Analytics
© Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au

5. Connect with Jon on:
/ /jonnywhitehead
Or join Traffika on:
/traffika
@traffika
+traffika
/traffika
© Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au