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Grounded Theory Methods




                                  Michael Muller
                                      IBM Research
                                  Cambridge, MA, USA
                               michael_muller@us.ibm.com

     Thanks to: Sandra Kogan, Jennifer Thom-Santelli, David R Millen, Jane Preston

Muller, IBM Research                 UC Irvine March 2012                            1
Outline

      • An orientation toward Grounded Theory Method
      • Diversity, diversity, diversity…
             – From Glaser & Strauss Glaser vs. Strauss
             – “The second generation” of grounded theorists
      •     One view of methods and practices
      •     Quality and rigor
      •     Conclusion
      •     Major sources
      •     Software packages



Muller, IBM Research              UC Irvine March 2012         2
Why Grounded Theory?
      • 63% of citations to qualitative analysis in Social Science
        Citation Index
      • Increasing references to Grounded Theory in ACM Digital
        Library
      • Useful for qualitative and quantitative data         140




      • Combination of open mind with rigor and quality      120
                       Number of Papers returned by Search




      • However, not well-understood in HCI and CSCW         100




             –    Qualitative analysis vs. theory-building    80




             –    Use of quantitative data as well as qualitative
                                                              60



             –    Diversity in methodology                    40


             –    Does grounded theory offer … methodology? theory? heuristics?
                                                              20

                  procedures?
                                                               0
                                                                   1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
                                                                                                                     Year




Muller, IBM Research                                                                                UC Irvine March 2012                                                      3
Why Grounded Theory?
      • 63% of citations to qualitative analysis in Social Science
        Citation Index
      • Increasing references to Grounded Theory in ACM Digital
        Library
      • Method for exploring a domain without a dominant theory
      • Useful for qualitative and quantitative data
      • Combination of open mind with rigor and quality
      • However, not well-understood in HCI and CSCW
             –    Qualitative analysis vs. theory-building
             –    Use of quantitative data as well as qualitative
             –    Diversity in methodology
             –    Does grounded theory offer … methodology? theory? heuristics?
                  procedures?


Muller, IBM Research                     UC Irvine March 2012                     4
Answer Questions such as…

      • How do decisions happen in this organizational culture?
             – Interview decision-makers and contributors
             – Choose among many possible interviewees
             – Describe a contextualized theory of decision-making
      • What are the value systems of a group of companies?
             – Examine public documents in detail
             – Choose among a huge library of documents
             – Understand values and value trade-offs in context
      • What kinds of online communities?
             – Analyze members, shared “goods,” social networks – in sum, and over
               community lifecycle
             – Choose among thousands of communities
             – Derive a typography of online communities
             – Develop a lifecycle model for each type of community

Muller, IBM Research                   UC Irvine March 2012                          5
A Way We Often (want to) Think
      • We want to think early about interpretation and theory
      • Grounded theory methodology offers a disciplined way to do
        this
      • Why pretend that we don’t interpret and theorize?
             – Why not turn our own tendencies to advantage!




Muller, IBM Research                  UC Irvine March 2012           6
A Way We Often (want to) Think
      • We want to think early about interpretation and theory
      • Grounded theory methodology offers a disciplined way to do
        this
      • Why pretend that we don’t interpret and theorize?
             – Why not turn our own tendencies to advantage!


               Charmaz: “Grounded theory methods consist of simultaneous data
               collection and analysis, with each informing and focusing the other
            throughout the research process. As grounded theorists, we begin our
              analysis early to help us focus further data collection. In turn, we use
             these focused data to refine our emerging analyses. Grounded theory
                  entails developing increasingly abstract ideas about research
            participants’ meanings, actions, and worlds and seeking specific data to
                fill out, refine, and check the emerging conceptual categories...”



Muller, IBM Research                     UC Irvine March 2012                            7
The Right Approach for Some Problems
      • What grounded theory is good for…
             – Exploration
             – Disciplined development of new ideas
             – Finding theory and structure in domains where there is no a priori
               guidance
             – Keeping an open mind as you explore a new domain
                       • “An open mind is not in an empty head”
             – Working with qualitative or quantitative data
      • And what grounded theory is not good for…
             – Hypothesis testing
             – Evaluating a formal (e.g., published) theory
             – Confirming a hunch




Muller, IBM Research                           UC Irvine March 2012                 8
For Example: Study of Online Communities
     (with Kate Ehrlich, Tara Matthews, Inbal Ronen, Ido Guy, Elizabeth Daly, David Millen…)

      •     8600+ online enterprise communities
      •     One software environment, but hints of many variations
      •     Read some communities, join some communities
      •     Are they all Communities of Practice?            initial “throw-away” theory
             –    Test by looking for exceptions                    strategy of abduction
             –    There are big virtual teams                       disconfirm initial theory
             –    … tech communities, Rec communities
             –    Idea Labs – very high participation rates         theoretical sampling for breadth

      • Examine goal statements, patterns of
        membership, patterns of participation,                      begin to look for systematic differences
        claims of impact
             – Examine reputation, SNA…                             use concepts from research literature

      • Theory of enterprise online communities                     iteratively develop stronger theory

             – Focusing on theories of user appropriation           more concepts from research literature

      • Leading to strong quantitative comparisons
                                                                    generate hypotheses for non-GT tests
        of CoP, Team, Tech, Rec, Idea Labs
Muller, IBM Research                         UC Irvine March 2012                                            9
Summary of the Example: Online Communities

 • Theory
   – Social media are “blank” until used
      • Carroll: “Completing design through use”
   – Users appropriate social media to create specific genres
     for specific organizational purposes
   – Users can navigate easily from one genre to another
   – Revisions of social construction of technology theory,
     adaptive structuration theory, social learning theory
 • Application
   – Matthews et al.: Collaboration personas
   – Erhlich et al.: Users who contribute more than expected
   – []: Metrics and analytics for the “health” of Communities
     of Practice, Teams, Technical Communities, Recreational
     Communities, Idea Labs
Strengths and Weaknesses of GT
      • Strengths
             –    Outcomes are grounded in the data
             –    Theory is continually tested through constant comparison
             –    Data-collection is guided by theoretical sampling
             –    Highlights the agency and responsibility of the researcher(s)
      • Weaknesses
             – Too many diverse approaches
                       • How to choose?
                       • How to evaluate?
             – Tension between “cookbooks” and “emergence”
             – Stopping rules are unclear
             – Highlights the agency and responsibility of the researcher(s)




Muller, IBM Research                        UC Irvine March 2012                  11
A Summary View of Grounded Theory


                                              Formal Theory



                                                           ry
                                                   ive Theo
                                         Sub stant



                                                    Data




                        Time

Muller, IBM Research   UC Irvine March 2012                     12
A Summary View of Grounded Theory

               Charmaz: “Grounded theory methods consist of simultaneous data
               collection and analysis, with each informing and focusing the other
            throughout the research process. As grounded theorists, we begin our
                                                             Formal Theory
              analysis early to help us focus further data collection. In turn, we use
             these focused data to refine our emerging analyses. Grounded theory
                  entails developing increasingly abstract ideas about research
                                                                             ry
            participants’ meanings, actions, and worlds and seeking specific data to
                                                                     e Theo
                                                               antiv
                fill out, refine, and check the emerging conceptual categories...”
                                                                t
                                                           Subs


                                                                    Data




                                          Time

Muller, IBM Research                     UC Irvine March 2012                            13
Diversity in Grounded Theory Method (GTM)
             “The Second Generation”


                          Clarke,                     Charmaz,                       Schatzman,
                   Situational analysis           Constructivist GTM             Dimensional analysis


                                           Stern,                        Corbin,
                                       Glaserian GTM                 Straussian GTM



                                                                            Strauss, Qualitative analysis, 1987
        Glaser, Theoretical sensitivity, 1978
                                                                          Strauss & Corbin, Basics of qualitative
        Glaser, Emergence vs. forcing, 1992
                                                                                      research, 1990


                       Glaser & Strauss, The discovery of grounded theory, 1967


       Dewey                    Mead                   Induction                  Pierce              Abduction



Muller, IBM Research                               UC Irvine March 2012                                             14
Diversity in Grounded Theory Method (GTM)
             “The Second Generation”


                          Clarke,                     Charmaz,                       Schatzman,
                   Situational analysis           Constructivist GTM             Dimensional analysis


                                           Stern,                        Corbin,
                                       Glaserian GTM                 Straussian GTM

                         Starr: “a manifesto for freedom from the sterile methods
                                that permeated social sciences atStrauss, Qualitative analysis, 1987
                                                                  the time.”
        Glaser, Theoretical sensitivity, 1978
                                                                          Strauss & Corbin, Basics of qualitative
        Glaser, Emergence vs. forcing, 1992
                                                                                     research, 1990


                       Glaser & Strauss, The discovery of grounded theory, 1967


       Dewey                    Mead                   Induction                  Pierce              Abduction



Muller, IBM Research                               UC Irvine March 2012                                             15
Straussian Grounded Theory Method
             “The Second Generation”


                          Clarke,                     Charmaz,                       Schatzman,
                   Situational analysis           Constructivist GTM             Dimensional analysis


                                           Stern,                        Corbin,
                                       Glaserian GTM                 Straussian GTM



                                                                            Strauss, Qualitative analysis, 1987
        Glaser, Theoretical sensitivity, 1978
                                                                          Strauss & Corbin, Basics of qualitative
        Glaser, Emergence vs. forcing, 1992
                                                                                      research, 1990


                       Glaser & Strauss, The discovery of grounded theory, 1967


       Dewey                    Mead                   Induction                  Pierce              Abduction



Muller, IBM Research                               UC Irvine March 2012                                             16
Glaserian Grounded Theory Method
             “The Second Generation”


                          Clarke,                     Charmaz,                       Schatzman,
                   Situational analysis           Constructivist GTM             Dimensional analysis


                                           Stern,                        Corbin,
                                       Glaserian GTM                 Straussian GTM



                                                                            Strauss, Qualitative analysis, 1987
        Glaser, Theoretical sensitivity, 1978
                                                                          Strauss & Corbin, Basics of qualitative
        Glaser, Emergence vs. forcing, 1992
                                                                                      research, 1990


                       Glaser & Strauss, The discovery of grounded theory, 1967


       Dewey                    Mead                   Induction                  Pierce              Abduction



Muller, IBM Research                               UC Irvine March 2012                                             17
Method in Grounded Theory

                     Clarke,                      Charmaz,                     Schatzman,
              Situational analysis            Constructivist GTM           Dimensional analysis


                                     Stern,                        Corbin,
                                 Glaserian GTM                 Straussian GTM




                                                                      Strauss, Qualitative analysis, 1987
     Glaser, Theoretical sensitivity, 1978
                                                                    Strauss & Corbin, Basics of qualitative
     Glaser, Emergence vs. forcing, 1992
                                                                                research, 1990



                 Glaser & Strauss, The discovery of grounded theory, 1967


                                             Straussian




Muller, IBM Research                                                                              UC Irvine March 2012   18
Grounding the Theory in the Data


                                               Formal Theory



                                                            ry
                                                    ive Theo
                                          Sub stant               Core Concept

                                                                  Dimensions

                                                                  Concepts /
                                                                  Categories

                                                                  Codes


                                                           Data

                         Time

Muller, IBM Research    UC Irvine March 2012                                     19
Data Components & Analytic Practices

              • Core concept
                       – The (emergent) topic
              • Selective coding                               “Emergence” (constructing)
                       – Concepts/Dimensions
              • Axial coding                                   Parameterizing
                       –           Categories
              • Open coding                                    Aggregating
                       –         Basic themes
              • Data



Muller, IBM Research                    UC Irvine March 2012                                20
Data Components & Analytic Practices

              • Core concept                                   Starr: “A code sets up a relationship
                       – The (emergent) topic                      with your data, and with your
                                                                 respondents…. a matter of both
              • Selective coding                                       “Emergence” (constructing)
                                                               attachment and separation…. Codes
                                                               allow us to know about the field we
                       – Concepts/Dimensions                   study, and yet carry the abstraction
              • Axial coding                                               of the new.”
                                                                       Parameterizing
                       –           Categories
              • Open coding                                           Aggregating
                       –         Basic themes
              • Data



Muller, IBM Research                    UC Irvine March 2012                                           21
Examples of Coding

                 Informant Statement                         Open code
                 From my perspective                         •       Personal view
                 the main challenge is                       •       Assertion
                 in changes in technology                    •       Changes in technology
                 or the product improvement                  •       Changes in product
                 done by the … supplier.                     •       Supplier
                 You                                         •       Pronoun shift
                 can never guarantee that                    •       Assertion
                                                                     Uncertainty
                 if you are buying several                   •       Procurement
                 they will all be the same.                  •       Product inconsistency
                                                             •       Necessary condition

                  Microanalysis coding from a study of Configuration Management
                                 (CM) (excerpted from Allen, 2003)


Muller, IBM Research                          UC Irvine March 2012                           22
Examples of Coding

      Informant Statement                                                 Open code

      Status accounting is used to report monthly to the Project Board.   •CM process
      Main difficulty is in getting people to buy-in to CM.               •People difficulty
      3rd parties have a preconceived set of established tools and are    •People difficulty
      not willing to see the in-house point of view                       •Tool difficulty
      Developers saw CM as a control mechanism rather than a helpful      •Not helpful
      tool.                                                               •Control
                                                                          •People difficulty


                  Keypoint coding from a study of Configuration Management (CM)
                                    (excerpted from Allen, 2003)




Muller, IBM Research                       UC Irvine March 2012                                23
Examples of Coding




                       Coding example from Charmaz (2006)




Muller, IBM Research             UC Irvine March 2012       24
Examples of Coding
Chat question               Informant’s Chat Answer         Open Code         Axial Code
Q. what was your goal       A. put some structure           • Structure       • Purpose/structure
(or goals) in using         around the content I              around            content
collections?                collect/create around my          content         • Self
                            topic for me and readers        • For self        • Audience
                                                            • For others
Q. what kind of             A. taxonomy By Topic I          • Structure       • Purpose/taxonomy
structure?                  guess                           • Taxonomy
Q. did you make             A. both: what's good for me     • Collection      • Audience
collections for yourself,   is good for my readers ☺          for both self   • Self
and other collections for                                     and others
your readers? or were all
the collections for both
"audiences"
Q. who are your             A. sales teams, technical       • Readers         • Audience/Sales-team
readers?                    teams I do this basically for   • Sales team      • Audience/Tech-team
                            the sellers and supporting      • Technical       • Technology/team-
                            communities                       team              room
                            in the web1.0 world I used      • Prior
                            teamrooms                         technology
                            I needed an alternative
 Open coding and axial coding from a study of Collections in a social file-sharing service
                            (data from Muller et al., 2009)                                           25
Examples of Coding
                                                   Productivity &
                              A                      Efficiency                                        B   COLLECTIVEI HUMAN
                                           Co          Goals                 s’   al
                                              st                          rse nic                          ELEMENTS/ACTORS
                                                 C                     Nu Tech g
                                             Str onta                    al/ vin                           Nurses’, physicians’, and others’
                              Patient/           ate inm              nic egi
                                                    gie en         Cli Car                                  professional organizations
                             Customer                  s  t                                                Hospitals, chains, and hospital associations




                                                                                     Pa
                            Satisfaction




                                                                                       tie
                                                                                                           HMOs, state and private insurers
                                                                             ital




                                                                                          nt
                            Discourses                                Hosp ators/                          Pharmaceutical and medical supply




                                                                                            s
                                                   ls
                                                nge                     in istr                             companies
                                            sA                     Adm agers
                                        s a rse                        Man
                                    r se cou
                                  Nu Dis                                          Pri
                                                                                      va                   DISCURSIVE CONSTRUCTIONS OF
                                                    Kn Invis                             t
                                                                                    Co e Ins               INDIVIDUAL AND/OR COLLECTIVE




                                                                      N
                                                      ow ibl




                                                                       ur
                                                         led e                         mp ura              HUMAN ACTORS




                                                                         se
                                                      Sk ges                                 an nc




                                                                           s
                                                         ills     &                            ies e       Nurses as caring/angels of mercy/”good
                                              t
                                        men                                                  on              mothers” imagery
                                  nage nts
                                Ma ulta                                                  oti g
                                                                                    Em ivin                Patients as needy, demanding
                                 Cons                         lth                s’        g
                                                          ea                 rse Care                      “Everyone’s so different”/patient uniqueness
                                                       H                 Nu rk/
                                                     me des                   o                            Physicians as unavailable
                                                  Ho Ai                    W
                                                                                   Wo                      Administrators as manipulative
                                          Healt                                        rk                  Management consultants as heartless
                                    Main         h                                  Str Red
                                           te             “Everybody’s So               ate esi
                                   Orga nance                                                gie gn
                                         nizati                 Different”                      s
                                                 ons




                                     C                                       Work Redesign
                                                                                                                           “Everybody’s So
                                                                              Strategies
                                                                                                                              Different”
                                                  Nurses as Angels
                                                    Discourses                                   Patients
                                Home Health
                                  Aides
                                                                          Nurses                Private Insurance
                                    Nurses’ Emotion
                                                                                                   Companies
                                    Work/Caregiving
                                                                                               Nurses’                   Cost Containment
                                                           Invisible                     Clinical/Technical                 Strategies
                                                         Knowledges &            Health      Caregiving
                                                             Skills           Maintenance
                                                                              Organizations




                       Situational maps excerpted and redrawn from Clarke (2005).
              A. “Messy” situational map. B. “Ordered” situational map. C. Relationship map.

Muller, IBM Research                                                    UC Irvine March 2012                                                              26
Data Components & Analytic Practices
                                                                    Closure
              • Core concept
                       – The (emergent) topic
                                                           Memos
                                                           Memos    Constructing, Integrating,
              • Selective coding                            Memos
                                                                    Connecting/Interrelating
                       – Concepts/Dimensions
                                                           Memos
                                                           Memos
                                                                    Clustering,
              • Axial coding                                Memos
                                                                    Parameterizing
                       –           Categories
                                                           Memos    Defining,
              • Open coding                                Memos
                                                            Memos
                                                                    Aggregating
                       –         Basic themes
              • Data                        Stern: “If data are the building blocks of the
                                         developing theory, [then] memos are the mortar.”

                       Coding starts with the first data
                       Memos are repeatedly reread and sorted
Muller, IBM Research                    UC Irvine March 2012                                     27
Discerning Structure in Data



                                                                          Memos
                                                                           Memos
                                                                           Memos

                                                                 ry
                                                         ive Theo
                                               Sub stant              Core Concept
                                                                      Concepts

                                                                      Categories

                                                                      Codes


                                                              Data

                              Time

Muller, IBM Research         UC Irvine March 2012                                    28
Method in Grounded Theory

      Straussian GT                                           Glaserian GT
      • Balance data and formal theory                        • Radical focus on data
      • Emphasis on practices                                 • Emphasis on experience
      • Taxonomy of coding actions                                   –   Induction and emergence
             – Open, axial, selective                                –   Theoretical sensitivity
             – Closure tends to occur later, and                     –   Importance of the mentor
               organizes subsequent coding                           –   Reduced requirement for
      • Broad causative model - “The                                     verbatim quotations
        PARADIGM”                                             • Coding actions are less
             –    Causal conditions                             formalized
             –    Phenomena                                          – Closure tends to occur earlier,
             –    Context                                              and dominates coding
             –    Intervening conditions                      • No broad causative model
             –    Action/interaction strategies
             –    Consequences


Muller, IBM Research                              UC Irvine March 2012                                   29
Method in Grounded Theory
                                                              Clarke,                      Charmaz,                     Schatzman,
                                                       Situational analysis            Constructivist GTM           Dimensional analysis


                                                                              Stern,                        Corbin,
                                                                          Glaserian GTM                 Straussian GTM




                                                                                                               Strauss, Qualitative analysis, 1987
                                              Glaser, Theoretical sensitivity, 1978
                                                                                                             Strauss & Corbin, Basics of qualitative
                                              Glaser, Emergence vs. forcing, 1992
                                                                                                                         research, 1990



                                                          Glaser & Strauss, The discovery of grounded theory, 1967


                                                                                      Glaserian




Muller, IBM Research            UC Irvine March 2012                                                                                                   30
Substantive Theory from Data
      • Everything is data
      • Keep an open mind by postponing
        any reading of research literature     Formal Theory

      • Field notes instead of                                           Memos
                                                                         Theoretical
                                                                          Memos
                                                                           Memos
        verbatim records                                     ry
                                                     ive Theo
      • Don’t talk – write
                                           Sub stant              Theoretical Coding
        memos!                                                    Selective Coding

                                                                    Closure

                                                                  Open or Substantive
                                                                  Coding


                                                                       Memos
                                                                        Memos
                                                                        Memos



                                   Time

Muller, IBM Research              UC Irvine March 2012                                  31
Method in Grounded Theory

      Straussian GT                                           Glaserian GT
      • Balance data and formal theory                        • Radical focus on data
      • Emphasis on practices                                 • Emphasis on experience
      • Taxonomy of coding actions                                   –   Induction and emergence
             – Open, axial, selective                                –   Theoretical sensitivity
             – Closure tends to occur later, and                     –   Importance of the mentor
               organizes subsequent coding                           –   Reduced requirement for
      • Broad causative model - “The                                     verbatim quotations
        PARADIGM”                                             • Coding actions are less
             –    Causal conditions                             formalized
             –    Phenomena                                          – Closure tends to occur earlier,
             –    Context                                              and dominates coding
             –    Intervening conditions                      • No broad causative model
             –    Action/interaction strategies
             –    Consequences


Muller, IBM Research                              UC Irvine March 2012                                   32
Method in Grounded Theory

      Straussian GT                                           Glaserian GT
      • Balance data and formal theory                        • Radical focus on data
      • Emphasis on practices                                 • Emphasis on experience
      • Taxonomy of coding actions                                   –   Induction and emergence
             – Open, axial, selective                                –   Theoretical sensitivity
             – Closure tends to occur later, and                     –   Importance of the mentor
               organizes subsequent coding                           –   Reduced requirement for
      • Broad causative model - “The                                     verbatim quotations
        PARADIGM”                                             • Coding actions are less
             –    Causal conditions                             formalized
             –    Phenomena                                          – Closure tends to occur earlier,
             –    Context                                              and dominates coding
             –    Intervening conditions                      • No broad causative model
             –    Action/interaction strategies
             –    Consequences


Muller, IBM Research                              UC Irvine March 2012                                   33
Theory through Constant Comparison

• Compare data with data
  – Codes, categories, concepts
• Compare data with your theory (substantive theory)
  – Aggregating, parameterizing, constructing
  – Iterative theory-building
• Compare data and substantive theory with formal
  theory

  Record your observations, thoughts, developing
  theory in memos


                                                       34
Memo-Writing: More than Field Notes

      • Guiding data collection and coding
                                                               Memos
                                                                Memos
                                                                Memos
             – “What is this data a study of?” (Glaser)
      • Guiding theoretical sampling
             – Where else should I be looking? What site would provide
               a good test of my competing hypotheses?
      • Guiding development of substantive theory
             –    Begin writing memos with the first data
             –    Define a code
             –    Record informal hypotheses, for subsequent test
             –    Describe relationships of codes to categories, and
                  categories to the core concept


Muller, IBM Research                  UC Irvine March 2012               35
Memo-Writing: More than Field Notes

      • Guiding data collection and coding
                                                                                 Memos
                                                                                  Memos
                                                                                  Memos
             – “What is this data a study of?” (Glaser)
      • Guiding theoretical sampling
             – Where else should I be looking? What site would provide
               a good test of my competing hypotheses?
      • Guiding development of substantive theory
             –    Begin writing memos with the first data
             –    Define a code
                                   Charmaz: “Memo-writing constitutes a crucial method in
             –    Record informalgrounded theory because it prompts you to analyze your
                                    hypotheses, for subsequent test
             –    Describe relationships of codes to categories, and [N]ote where
                                 data and codes early in the research process….
                  categories to the coreare on firm ground, and where you are making
                                      you
                                           concept
                                     conjectures. Then go back to the field to check your
                                                                 conjectures.”

Muller, IBM Research                      UC Irvine March 2012                              36
How Big is a Memo?

      • Dick 2005:
             – “Carry file cards in your pocket”
             – Write multiple memos on each file card
      • Clarke’s Relationship Map
                                                   Work Redesign
                                                                                          “Everybody ’s So
                                                    Strategies
                                                                                             Different ”
                            Nurses as Angels
                               Discourses                           Patients
              Home Health
                 Aides
                                               Nurses              Private Insurance
                 Nurses ’ Emotion
                                                                      Companies
                 Work/ Caregiving
                                                                     Nurses ’           Cost Containment
                                      Invisible                Clinical/Technical          Strategies
                                    Knowledges &      Health       Caregiving
                                        Skills     Maintenance
                                                   Organizations




Muller, IBM Research                                                                UC Irvine March 2012     37
Essay-like Example from Charmaz




Muller, IBM Research           UC Irvine March 2012   38
Late-Stage Memo, integrating dimensions




Muller, IBM Research   UC Irvine March 2012   39
Iteration through Theoretical Sampling

      • Constant comparison and substantive theorizing
             – Strategy of abduction
                       • How could I be wrong? (consider multiple, competing informal
                         hypotheses)
                       • How could I test for disconfirmation of what I think is going on?
             – Go back to the data I already have
             – Choose the next “site” to test for disconfirmation
                       • What is a “site”?
                            – Person with theoretically-relevant attributes
                            – Team in the appropriate department or geography
                              or discipline                                            Increasing cost

                            – Community that differs from previously-studied           Decreasing number
                              communities in a theoretically-important way
                            – Organization or enterprise with significant
                              contrasts to those that I have already studied

Muller, IBM Research                             UC Irvine March 2012                                      40
Iteration through Theoretical Sampling

      • Constant comparison and substantive theorizing
             – What do I think is going on?
                       • Abduction: How could I be wrong? (consider multiple, competing
                         informal hypotheses)
                           – How could I test for disconfirmation of what I think is going on?
             – Go back to the data I already have
             – Choose the next “site” to test for disconfirmation
                       • What is a “site”?          Starr: “Codes allow us to know about the field we
                                                    study, and yet carry the abstraction of the new…
                           –   Person with theoretically-relevant attributes
                                                      When this process is repeated, and constantly
                           –   Team in the appropriate compared across spaces and across data…
                                                         department or geography
                               or discipline               this is known as theoretical sampling… cost
                                                                                         Increasing

                           –   Community that differs from previously-studied
                                                    Theoretical sampling stretches the Decreasing number
                                                                                          codes, forcing
                               communities in a theoretically-important way of the object… taking a
                                                    other sorts of knowledge
                           –   Organization or enterprise with significant it through the data…
                                                           code and moving
                               contrasts to those that I havefractur[ing] both code and data.”
                                                               already studied

Muller, IBM Research                             UC Irvine March 2012                                      41
Iteration through Theoretical Sampling

      • A first theory is necessarily localized to a single site
        or person or data-source
             – Theoretical sampling: Where should I find my second site to test my
               initial theory?
      • A second theory is usually broader and stronger
             – Theoretical sampling: Where should I find        Closure
               my next site for further abductive testing?
      • Successive theories gain in
                                                                                              ry
        breadth and depth…                                                      nt ive T
                                                                                        heo
                                                                          sta
                                                                      Sub
      • Through iterations,
        theory becomes both
        descriptive & abstract                                                          Data

                                                               Time

Muller, IBM Research                    UC Irvine March 2012                                       42
Iteration through Theoretical Sampling

      • A first theory is necessarily localized to a single site
        or person or data-source
             – Theoretical sampling: Where should I find my second site to test my
               initial theory?
      • A second theory is usually broader and stronger
             – Theoretical sampling: Where should I find        Closure
               my next site for further abductive testing?
      • Successive theories gain in
        breadth and depth…                                               eory
                                                                ntive Th
                                                        Su bsta
      • Through iterations,        Charmaz: “Consistent with the logic of
                                  grounded theory, theoretical sampling is
        theory becomes both emergent. Your developing ideas shape what
        descriptive & abstract you do and the questions you pose while
                                          theoretical sampling.”
                                                                        Data

                                                               Time

Muller, IBM Research                    UC Irvine March 2012                         43
Theory is Co-Constructed with Description
                                Closure




                                                                               Closure

                                                     Th   eory
                                         sta   ntive             Memos
                                                                  Memos
                                     Sub                          Memos
                                                                   Memos
                                                                    Memos
                                                                    Memos
                                                                     Memos
                                                                      Memos
                                                                       Memos


                                                       Data



    •    Begin coding and theorizing with the first data
    •    Constant comparison with data and theory
    •    Abductive (disconfirmatory) testing / theoretical sampling
    •    Iterations of coding and theorizing/memo-writing/memo-sorting
    •    But… when do you ever stop?

Muller, IBM Research            UC Irvine March 2012                                     44
Stopping Rules

      • By contrast, in conventional hypothesis testing:
             – Decide how much data I need, collect it, test it                      Done!
      • In GT, when is theoretical sampling complete?
             – Academic study
                       • “Continue to sample until you have saturated your categories”
             – Enterprise study
                       • “Continue to sample until Friday”

      • “Saturated categories”
             – I know the topic of my project (I’ve chosen or constructed my core
               concept[s])
             – I’ve understood the relationship of those concepts to each of the
               other concepts and categories
             – The data are not telling me anything new about my chosen topic


Muller, IBM Research                            UC Irvine March 2012                         45
Stopping Rules

      • By contrast, in conventional “I realized that I had reached the
                                Stern: hypothesis testing
             – Decide how much data I point of saturationit, test it[informant]
                                      need, collect when the             Done!
                                              was telling me how when he was a small
      •     In GT, when is theoretical sampling complete? shot
                                             child he stood witness as his mother
                                              his father dead, and I was bored. I made
             – Academic study
                                              all the right noises… but I knew that my
                • “Continue to sample until you have saturated your study had come to
                                             data collection for that categories”
             – Enterprise study                     an end.” (italics in the original)
                       • “Continue to sample until Friday”

      • “Saturated categories”
             – I know the topic of my project (I’ve chosen or constructed my core
               concept[s])
             – I’ve understood the relationship of those concepts to each of the
               other concepts and categories
             – The data are not telling me anything new about my chosen topic


Muller, IBM Research                            UC Irvine March 2012                     46
Writing and Reporting

      • Working with memos
             – Sorting on “a large desk,” “or the floor”                            Memos

                               Closure
                                                    Memos
                                                     Memos
                 Memos
                 Memos                                                  Memos       Memos   Memos
                  Memos                        Memos
                   Memos
                   Memos                           Memos
                    Memos                   Memos
                     Memos
                      Memos
                       Memos
                                                                                Dimension
                                                 Category

      •     Clustering
                                                                Memos           Memos
      •     Categorizing                                                    Memos       Memos
                                                                    Memos                   Memos
      •     Dimensionalizing
      •     Relating                                Some people say you write the Report from the memos

             – Relationship with each of the other categories/dimensions
Muller, IBM Research                     UC Irvine March 2012                                        47
Controversies in Theory Development

      • When and how to use “formal theory”?

                                                                                        Memos


                                                        Memos
                                                         Memos

                                                                            Memos       Memos   Memos
                         Memos                     Memos
                                                       Memos
                                                Memos

                                                                                    Dimension
                                    Memos            Category


                                                                    Memos           Memos

                                                                                Memos       Memos
                                                                        Memos                   Memos

                       External theories /
                       Research literature


                                                                            Glaser
                                                     Strauss
Muller, IBM Research                         UC Irvine March 2012                                       48
Quality of Grounded Theory Reports
      • Difficult to evaluate in conventional writing – in sociology or
        in HCI and CSCW
             – “Heuristics from grounded theory” (Thom-Santelli, Muller, & Millen,
               2008)
             – Often the only citation is to Discovery of Grounded Theory, 1967
                       • Increasingly, “grounded theory” is mentioned without any citation
             – Reports on the detailed coding methodologies and theoretical
               iterations are terse or non-existent
                       • The specific framework may not be stated explicitly (e.g., Glaserian,
                         Straussian, one of the 2nd generation, etc.)
             – Coding is described with isolated references to “axial coding” and
               little else




Muller, IBM Research                             UC Irvine March 2012                            49
Proposed Clues for Evaluation (1)
      • References and citations
             – Are there specific citation(s) of grounded theory method(s)?
               Statements about methodological choices? Can you understand how
               the authors constructed their substantive theory?
      • Methods
             – If Straussian (e.g., “axial coding”), can you discern multiple
               categories, concepts, or dimensions?
             – If Glaserian (e.g., “emergence”), how is the emergence described?
                       • Glaser argued against verbatim quotations. Does that strategy serve HCI
                         and CSCW goals?
             – Are reference sets of categories invoked? from what source? (unlikely
               in HCI and CSCW)




Muller, IBM Research                            UC Irvine March 2012                               50
Proposed Clues for Evaluation (2)
      • Findings (Straussian criteria)
             – For findings that support major claims, do they occur at all sites, or
               are those crucial findings associated with all major attributes?
                       • If not, how do the authors account for selective occurrence?
             – Are there multiple categories, and are they well integrated with the
               core concept (topic) of the paper?
                       • Bonus: Is each concept or dimension presented with its parameters?
      • Findings (Glaserian criteria)
             – Surface validity
             – Internal consistency and “harmony” (constructs interrelated, linked to
               core concept
             – Good balance of description and/vs. abstraction
             – Integrated with broader literature



Muller, IBM Research                            UC Irvine March 2012                          51
Conclusion
      • Uses of grounded theory
             – Explore new domains
             – Leverage human tendency to interpret and theorize
      • Practices of grounded theory
             –    Begin coding and theorizing with the first data
             –    Constant comparison with data and theory
             –    Abductive (disconfirmatory) testing
             –    Iterations of coding and theorizing
      • Strengths of grounded theory
             – Bring data into focus and depth
             – Build theory that is descriptive, abstract, and powerful
             – … With discipline, rigor, and quality




Muller, IBM Research                       UC Irvine March 2012           52
Major Sources
      • Glaser, B.G., & Strauss, A.L., The discovery of grounded
        theory. Chicago, IL, USA: Aldine, 1967.
      • Corbin, J., & Strauss, A.L., Basics of qualitative research 3e.
        Thousand Oaks, CA, USA: Sage, 2008.
      • Bryant, A., & Charmaz, K.( eds.), The Sage handbook of
        grounded theory. Thousand Oaks, CA, USA: Sage, 2007.
      • Morse, J.M., Stern, P.N., Corbin, J., Bowers, B., Charmaz, K.,
        & Clarke, A.E., Developing grounded theory: The second
        generation. Walnut Creek, CA, USA: Left Coast Press, 2009.
             – Includes Glaserian grounded theory; Straussian grounded theory;
               constructivist grounded theory methodology; situational analysis;
               dimensional analysis




Muller, IBM Research                    UC Irvine March 2012                       53
Methods and Processes
      • Charmaz, K., Constructing grounded theory: A practical guide
        through qualitative analysis. Thousand Oaks, CA, USA: Sage,
        2006.
      • Corbin, J., & Strauss, A.L., Basics of qualitative research 3e.
        Thousand Oaks, CA, USA: Sage, 2008. (also on previous
        slide)
             – “the cookbook”
      • Locke, K., Grounded theory in management research.
        Thousand Oaks, CA, USA: Sage, 2001.

      • Chapters 4-13 in Bryant, A., & Charmaz, K., The Sage
        handbook of grounded theory. Thousand Oaks, CA, USA:
        Sage, 2007.

Muller, IBM Research             UC Irvine March 2012                     54
Additional Sources
      •     Common history
             –    Glaser, B.G., & Strauss, A.L., Awareness of dying. Chicago, IL, USA: Aldine, 1965.
             –    Glaser, B.G., & Strauss, A.L., The discovery of grounded theory. Chicago, IL, USA: Aldine, 1967.
             –    Glaser, B.G., & Strauss, A.L., A time for dying. Chicago, IL, USA: Aldine, 1968.
             –    Strauss, A.L., & Glaser, B.G., Anguish. Mill Valley, CA, USA: Sociology Press, 1970.
      •     Glaserian grounded theory
             –    Glaser, B.G., Theoretical sensitivity. Mill Valley, CA, USA: Sociology Press, 1978.
             –    Glaser, B.G., Basics of grounded theory analysis. Mill Valley, CA, USA: Sociology Press, 1992.
             –    Glaser, B.G., Doing grounded theory: Issues and discussions. Mill Valley, CA, USA: Sociology Press, 1998.
      •     Straussian grounded theory
             –    Corbin, J., & Strauss, A.L., Basics of qualitative research 3e. Thousand Oaks, CA, USA: Sage, 2008.
             –    Schatzman, L., & Strauss, A.L., Field research: Strategies for a natural sociology. Engelwood Cliffs, NJ, USA: Prentice Hall, 1973.
             –    Strauss, A.L., Qualitative analysis for social scientists. New York, NY, USA: Cambridge, 1987.
             –    Strauss, A.L., Continual permutations of action. New York, NY, USA: Aldine, 1993.
      •     Constructivist grounded theory
             –    Charmaz, K., Constructing grounded theory: A practical guide through qualitative analysis. Thousand Oaks, CA, USA: Sage, 2006.
             –    Charmaz, K., ‘Grounded theory,’ in Ritzer, G. (ed.), Encyclopedia of sociology. Cambridge, MA, USA: Blackwell, 2006.
      •     Situational analysis
             –    Clarke, A.E., Situational analysis: Grounded theory after the postmodern turn. Thousand Oaks, CA, USA: Sage, 2005.
      •     Dimensional analysis
             –    Schatzman, L., ‘Dimensional analysis: Notes on an alternative approach to the grounding of theory in qualitative research,’ in
                  Maines, D.R. (ed), Social organization and social process. New York, NY, USA: Aldine, 1991.




Muller, IBM Research                                            UC Irvine March 2012                                                                    55
Quality and Rigor
      • Chiovitti, R.F., & Piran, N., ‘Rigour and grounded theory
        research,’ J. Adv. Nurs. 44 (4), 2003.
      • Haig, B.D., ‘Grounded theory as scientific method,’ Phil.
        Educ. 2005.
      • Stern, P.N., ‘Properties for growing grounded theory,’ in
        Bryant, A., & Charmaz, K.(eds.), The Sage handbook of
        grounded theory. Thousand Oaks, CA, USA: Sage, 2007.
      • Suddaby, R., ‘From the editors: What grounded theory is
        not,’ Acad. Mgmt. J. 49 (4), 2006.




Muller, IBM Research            UC Irvine March 2012                56
Essays and Discussions
      • Diversity in grounded theory method
             – Kelle, U., ‘”Emergence” vs. “forcing” of empirical data? A crucial
               problem of “grounded theory” reconsidered. Forum: Qual. Soc. Res.
               6(2), May 2005.
             – van Niekerk, J.C., & Roods, JD., ‘Glaserian and Straussian grounded
               theory: Similar or completely different? Proc. SAICSIT 2009.
      • Coding
             – Starr, S.L., ‘Living grounded theory,’ in Bryant, A., & Charmaz,
               K.(eds.), The Sage handbook of grounded theory. Thousand Oaks, CA,
               USA: Sage, 2007.
      • “An open mind is not in an empty head”
             – Bowen, G.A., ‘Grounded theory and sensitizing concepts,’ Int. J. Qual.
               Methods 5(3), Sep. 2006.
             – Stern, P.N., ‘Properties for growing grounded theory,’ in Bryant, A., &
               Charmaz, K.(eds.), The Sage handbook of grounded theory. Thousand
               Oaks, CA, USA: Sage, 2007.
Muller, IBM Research                    UC Irvine March 2012                             57
30 Examples
      •     Bertram, D., Voida, A., Greenberg, S., & Walker, R., ‘Communication, collaboration, and bugs: The social nature of issue tracking in small, collocated teams. Proc CSCW 2010.
      •     Boden, A., Nett, B., & Wulf, V., ‘Articulation work in small-scale offshore software development projects.’ Proc CHASE 2008.
      •     Cannay, S., ‘A grounded theory investigation of patient empowerment in e-healthcare,’ Proc. AMCIS 2007.
      •     de Souza, C.,R.B., Redmiles, D., Cheng, L.-T., Millen, D., & Patterson, J., ‘Sometimes you need to see through walls – A field study of application programmer interfaces.’ Proc CSCW 2004.
      •     Goede, R., & de Villiers, C., ‘The applicability of grounded theory as research methodology in studies on the use of methodologies in IS practices,’ Proc. SAITSIC 2003.
      •     Graham, C., Cheverst, K., & Rouncefield, M., ‘Technology for the humdrum: Trajectories, interactional needs and a care setting.’ Proc OZCHI 2005.
      •     Hevner, A.R., Collins, R.W., & Garfield, M.J., ‘Product and project challenges in electronic commerce software development.’ SIGMIS Database 33(4), 2002.
      •     Hunter, K., Hart, S., Egbu, C., & Kelly, J., ‘Grounded theory: Its diversification and application through two examples from research studies on knowledge and value management,’ Elec. J.
            Bus. Res. Meth. 3(1), 2005.
      •     Kriplean, T., Beschastnikh, I., McDonald, D.W., & Golder, S.A., ‘Community, consensus, coercion, control: CS*W or how policy mediates mass participation.’ Proc GROUP 2007.
      •     Luther, K., & Bruckman, A., ‘Leadership in online creative collaboration.’ Proc CSCW 2008i.
      •     Mann, P., ‘Design for design: Support for creative practice in computer-supported collaborative work (CSCW) in design.’ Proc C&C 2005.
      •     Mark, G., & Semaan, B., ‘Resilience in collaboration: Technology as a resource for new patterns of action.’ Proc CSCW 2008.
      •     Matavire, R., & Brown, I., ‘Investigating the use of “grounded theory” in information systems research,’ Proc. SAICSIT 2008.
      •     McConnell, D., ‘Complexity, harmony and diversity of learning in collaborative e-learning continuing professional development groups.’ Proc CSCL 2002.
      •     McDonald, D.W., McCarthy, J.F., Soroczak, S., Nguyen, D.H., & Rashid, A.M., ‘Proactive displays: Supporting awareness in fluid social environments.’ TOCHI 14(4), 2008.
      •     Mentis, H.M., Reddy, M., & Rosson, M.B., ‘Invisible emotion: Information and interaction in an emergency room.’ Proc CSCW 2010.
      •     Muller, M.J., Millen, D.R., & Feinberg, J., ‘Information curators in an enterprise file-sharing service’ Proc. ECSCW 2009.
      •     Poole, E.S., Chetty, M., Morgan, T., Grinter, R.E., & Edwards, W.K., ‘Computer help at home: Methods and motivations for informal technical support.’ Proc CHI 2009.
      •     Redhead, F., & Brereton, M., ‘A qualitative analysis of local community communications.’ Proc OZCHI 2006.
      •     Rode, J.A., ‘The roles that make the domestic work.’ Proc CSCW 2010.
      •     Sarker, S., Lau, F., & Sahey, S., ‘Using an adapted grounded theory approach for inductive theory building about virtual team development,’ Data Base for Adv. Info. Sys. 32(1), 2001.
      •     Scholl, H.J., ‘Current practices in e-government0induced business process change (BPC).’ Proc dg.04, 2004.
      •     Selvaraj, N., & Fields, B., ‘A grounded theory approach towards conceptualizing CIS for heterogeneous work communities,’ Proc. HCI 2009.
      •     Sousa, C.A.A., & Hendriks, P.H.J., ‘The diving bell and the butterfly: The need for grounded theory in developing a knowledge based view of organizations,’ Org. Res. Meth. 9(3), 2006.
      •     Setlock, L.D., & Fussell, S.R., ‘What’s it worth to you? The costs and affordances of CMC tools to Asian and American Users.’ Proc CSCW 2010.
      •     Swallow, D., Blythe, M., & Wright, P., ‘Grounding experience: Relating theory and method to evaluate the user experience of smartphones.’ Proc EACE 2005.
      •     Thom-Santelli, J., Cosley, D., & Gay, G., ‘What’s mine is mine: Territoriality in collaborative authoring,’ Proc. CHI 2009.
      •     Thom-Santelli, J., Muller, M.J., & Millen, D.R., ‘Social tagging roles: Publishers, evangelists, leaders,’ Proc. CHI 2008.
      •     Weisinger, J.Y., & Salipante, P.F., ‘A grounded theory for building ethnically bridging social capital in voluntary organizations,’ Nonprofit & Vol. Sec. Quarterly 34(1), 2005.
      •     Wilson, E.J., & Vlosky, R.P., ‘Partnering relationship activities: Building theory from case study research,’ J. Bus. Res. 39(1), 1997.




Muller, IBM Research                                                                UC Irvine March 2012                                                                                                  58

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Grounded Theory Method - Muller

  • 1. Grounded Theory Methods Michael Muller IBM Research Cambridge, MA, USA michael_muller@us.ibm.com Thanks to: Sandra Kogan, Jennifer Thom-Santelli, David R Millen, Jane Preston Muller, IBM Research UC Irvine March 2012 1
  • 2. Outline • An orientation toward Grounded Theory Method • Diversity, diversity, diversity… – From Glaser & Strauss Glaser vs. Strauss – “The second generation” of grounded theorists • One view of methods and practices • Quality and rigor • Conclusion • Major sources • Software packages Muller, IBM Research UC Irvine March 2012 2
  • 3. Why Grounded Theory? • 63% of citations to qualitative analysis in Social Science Citation Index • Increasing references to Grounded Theory in ACM Digital Library • Useful for qualitative and quantitative data 140 • Combination of open mind with rigor and quality 120 Number of Papers returned by Search • However, not well-understood in HCI and CSCW 100 – Qualitative analysis vs. theory-building 80 – Use of quantitative data as well as qualitative 60 – Diversity in methodology 40 – Does grounded theory offer … methodology? theory? heuristics? 20 procedures? 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Year Muller, IBM Research UC Irvine March 2012 3
  • 4. Why Grounded Theory? • 63% of citations to qualitative analysis in Social Science Citation Index • Increasing references to Grounded Theory in ACM Digital Library • Method for exploring a domain without a dominant theory • Useful for qualitative and quantitative data • Combination of open mind with rigor and quality • However, not well-understood in HCI and CSCW – Qualitative analysis vs. theory-building – Use of quantitative data as well as qualitative – Diversity in methodology – Does grounded theory offer … methodology? theory? heuristics? procedures? Muller, IBM Research UC Irvine March 2012 4
  • 5. Answer Questions such as… • How do decisions happen in this organizational culture? – Interview decision-makers and contributors – Choose among many possible interviewees – Describe a contextualized theory of decision-making • What are the value systems of a group of companies? – Examine public documents in detail – Choose among a huge library of documents – Understand values and value trade-offs in context • What kinds of online communities? – Analyze members, shared “goods,” social networks – in sum, and over community lifecycle – Choose among thousands of communities – Derive a typography of online communities – Develop a lifecycle model for each type of community Muller, IBM Research UC Irvine March 2012 5
  • 6. A Way We Often (want to) Think • We want to think early about interpretation and theory • Grounded theory methodology offers a disciplined way to do this • Why pretend that we don’t interpret and theorize? – Why not turn our own tendencies to advantage! Muller, IBM Research UC Irvine March 2012 6
  • 7. A Way We Often (want to) Think • We want to think early about interpretation and theory • Grounded theory methodology offers a disciplined way to do this • Why pretend that we don’t interpret and theorize? – Why not turn our own tendencies to advantage! Charmaz: “Grounded theory methods consist of simultaneous data collection and analysis, with each informing and focusing the other throughout the research process. As grounded theorists, we begin our analysis early to help us focus further data collection. In turn, we use these focused data to refine our emerging analyses. Grounded theory entails developing increasingly abstract ideas about research participants’ meanings, actions, and worlds and seeking specific data to fill out, refine, and check the emerging conceptual categories...” Muller, IBM Research UC Irvine March 2012 7
  • 8. The Right Approach for Some Problems • What grounded theory is good for… – Exploration – Disciplined development of new ideas – Finding theory and structure in domains where there is no a priori guidance – Keeping an open mind as you explore a new domain • “An open mind is not in an empty head” – Working with qualitative or quantitative data • And what grounded theory is not good for… – Hypothesis testing – Evaluating a formal (e.g., published) theory – Confirming a hunch Muller, IBM Research UC Irvine March 2012 8
  • 9. For Example: Study of Online Communities (with Kate Ehrlich, Tara Matthews, Inbal Ronen, Ido Guy, Elizabeth Daly, David Millen…) • 8600+ online enterprise communities • One software environment, but hints of many variations • Read some communities, join some communities • Are they all Communities of Practice? initial “throw-away” theory – Test by looking for exceptions strategy of abduction – There are big virtual teams disconfirm initial theory – … tech communities, Rec communities – Idea Labs – very high participation rates theoretical sampling for breadth • Examine goal statements, patterns of membership, patterns of participation, begin to look for systematic differences claims of impact – Examine reputation, SNA… use concepts from research literature • Theory of enterprise online communities iteratively develop stronger theory – Focusing on theories of user appropriation more concepts from research literature • Leading to strong quantitative comparisons generate hypotheses for non-GT tests of CoP, Team, Tech, Rec, Idea Labs Muller, IBM Research UC Irvine March 2012 9
  • 10. Summary of the Example: Online Communities • Theory – Social media are “blank” until used • Carroll: “Completing design through use” – Users appropriate social media to create specific genres for specific organizational purposes – Users can navigate easily from one genre to another – Revisions of social construction of technology theory, adaptive structuration theory, social learning theory • Application – Matthews et al.: Collaboration personas – Erhlich et al.: Users who contribute more than expected – []: Metrics and analytics for the “health” of Communities of Practice, Teams, Technical Communities, Recreational Communities, Idea Labs
  • 11. Strengths and Weaknesses of GT • Strengths – Outcomes are grounded in the data – Theory is continually tested through constant comparison – Data-collection is guided by theoretical sampling – Highlights the agency and responsibility of the researcher(s) • Weaknesses – Too many diverse approaches • How to choose? • How to evaluate? – Tension between “cookbooks” and “emergence” – Stopping rules are unclear – Highlights the agency and responsibility of the researcher(s) Muller, IBM Research UC Irvine March 2012 11
  • 12. A Summary View of Grounded Theory Formal Theory ry ive Theo Sub stant Data Time Muller, IBM Research UC Irvine March 2012 12
  • 13. A Summary View of Grounded Theory Charmaz: “Grounded theory methods consist of simultaneous data collection and analysis, with each informing and focusing the other throughout the research process. As grounded theorists, we begin our Formal Theory analysis early to help us focus further data collection. In turn, we use these focused data to refine our emerging analyses. Grounded theory entails developing increasingly abstract ideas about research ry participants’ meanings, actions, and worlds and seeking specific data to e Theo antiv fill out, refine, and check the emerging conceptual categories...” t Subs Data Time Muller, IBM Research UC Irvine March 2012 13
  • 14. Diversity in Grounded Theory Method (GTM) “The Second Generation” Clarke, Charmaz, Schatzman, Situational analysis Constructivist GTM Dimensional analysis Stern, Corbin, Glaserian GTM Straussian GTM Strauss, Qualitative analysis, 1987 Glaser, Theoretical sensitivity, 1978 Strauss & Corbin, Basics of qualitative Glaser, Emergence vs. forcing, 1992 research, 1990 Glaser & Strauss, The discovery of grounded theory, 1967 Dewey Mead Induction Pierce Abduction Muller, IBM Research UC Irvine March 2012 14
  • 15. Diversity in Grounded Theory Method (GTM) “The Second Generation” Clarke, Charmaz, Schatzman, Situational analysis Constructivist GTM Dimensional analysis Stern, Corbin, Glaserian GTM Straussian GTM Starr: “a manifesto for freedom from the sterile methods that permeated social sciences atStrauss, Qualitative analysis, 1987 the time.” Glaser, Theoretical sensitivity, 1978 Strauss & Corbin, Basics of qualitative Glaser, Emergence vs. forcing, 1992 research, 1990 Glaser & Strauss, The discovery of grounded theory, 1967 Dewey Mead Induction Pierce Abduction Muller, IBM Research UC Irvine March 2012 15
  • 16. Straussian Grounded Theory Method “The Second Generation” Clarke, Charmaz, Schatzman, Situational analysis Constructivist GTM Dimensional analysis Stern, Corbin, Glaserian GTM Straussian GTM Strauss, Qualitative analysis, 1987 Glaser, Theoretical sensitivity, 1978 Strauss & Corbin, Basics of qualitative Glaser, Emergence vs. forcing, 1992 research, 1990 Glaser & Strauss, The discovery of grounded theory, 1967 Dewey Mead Induction Pierce Abduction Muller, IBM Research UC Irvine March 2012 16
  • 17. Glaserian Grounded Theory Method “The Second Generation” Clarke, Charmaz, Schatzman, Situational analysis Constructivist GTM Dimensional analysis Stern, Corbin, Glaserian GTM Straussian GTM Strauss, Qualitative analysis, 1987 Glaser, Theoretical sensitivity, 1978 Strauss & Corbin, Basics of qualitative Glaser, Emergence vs. forcing, 1992 research, 1990 Glaser & Strauss, The discovery of grounded theory, 1967 Dewey Mead Induction Pierce Abduction Muller, IBM Research UC Irvine March 2012 17
  • 18. Method in Grounded Theory Clarke, Charmaz, Schatzman, Situational analysis Constructivist GTM Dimensional analysis Stern, Corbin, Glaserian GTM Straussian GTM Strauss, Qualitative analysis, 1987 Glaser, Theoretical sensitivity, 1978 Strauss & Corbin, Basics of qualitative Glaser, Emergence vs. forcing, 1992 research, 1990 Glaser & Strauss, The discovery of grounded theory, 1967 Straussian Muller, IBM Research UC Irvine March 2012 18
  • 19. Grounding the Theory in the Data Formal Theory ry ive Theo Sub stant Core Concept Dimensions Concepts / Categories Codes Data Time Muller, IBM Research UC Irvine March 2012 19
  • 20. Data Components & Analytic Practices • Core concept – The (emergent) topic • Selective coding “Emergence” (constructing) – Concepts/Dimensions • Axial coding Parameterizing – Categories • Open coding Aggregating – Basic themes • Data Muller, IBM Research UC Irvine March 2012 20
  • 21. Data Components & Analytic Practices • Core concept Starr: “A code sets up a relationship – The (emergent) topic with your data, and with your respondents…. a matter of both • Selective coding “Emergence” (constructing) attachment and separation…. Codes allow us to know about the field we – Concepts/Dimensions study, and yet carry the abstraction • Axial coding of the new.” Parameterizing – Categories • Open coding Aggregating – Basic themes • Data Muller, IBM Research UC Irvine March 2012 21
  • 22. Examples of Coding Informant Statement Open code From my perspective • Personal view the main challenge is • Assertion in changes in technology • Changes in technology or the product improvement • Changes in product done by the … supplier. • Supplier You • Pronoun shift can never guarantee that • Assertion Uncertainty if you are buying several • Procurement they will all be the same. • Product inconsistency • Necessary condition Microanalysis coding from a study of Configuration Management (CM) (excerpted from Allen, 2003) Muller, IBM Research UC Irvine March 2012 22
  • 23. Examples of Coding Informant Statement Open code Status accounting is used to report monthly to the Project Board. •CM process Main difficulty is in getting people to buy-in to CM. •People difficulty 3rd parties have a preconceived set of established tools and are •People difficulty not willing to see the in-house point of view •Tool difficulty Developers saw CM as a control mechanism rather than a helpful •Not helpful tool. •Control •People difficulty Keypoint coding from a study of Configuration Management (CM) (excerpted from Allen, 2003) Muller, IBM Research UC Irvine March 2012 23
  • 24. Examples of Coding Coding example from Charmaz (2006) Muller, IBM Research UC Irvine March 2012 24
  • 25. Examples of Coding Chat question Informant’s Chat Answer Open Code Axial Code Q. what was your goal A. put some structure • Structure • Purpose/structure (or goals) in using around the content I around content collections? collect/create around my content • Self topic for me and readers • For self • Audience • For others Q. what kind of A. taxonomy By Topic I • Structure • Purpose/taxonomy structure? guess • Taxonomy Q. did you make A. both: what's good for me • Collection • Audience collections for yourself, is good for my readers ☺ for both self • Self and other collections for and others your readers? or were all the collections for both "audiences" Q. who are your A. sales teams, technical • Readers • Audience/Sales-team readers? teams I do this basically for • Sales team • Audience/Tech-team the sellers and supporting • Technical • Technology/team- communities team room in the web1.0 world I used • Prior teamrooms technology I needed an alternative Open coding and axial coding from a study of Collections in a social file-sharing service (data from Muller et al., 2009) 25
  • 26. Examples of Coding Productivity & A Efficiency B COLLECTIVEI HUMAN Co Goals s’ al st rse nic ELEMENTS/ACTORS C Nu Tech g Str onta al/ vin Nurses’, physicians’, and others’ Patient/ ate inm nic egi gie en Cli Car professional organizations Customer s t Hospitals, chains, and hospital associations Pa Satisfaction tie HMOs, state and private insurers ital nt Discourses Hosp ators/ Pharmaceutical and medical supply s ls nge in istr companies sA Adm agers s a rse Man r se cou Nu Dis Pri va DISCURSIVE CONSTRUCTIONS OF Kn Invis t Co e Ins INDIVIDUAL AND/OR COLLECTIVE N ow ibl ur led e mp ura HUMAN ACTORS se Sk ges an nc s ills & ies e Nurses as caring/angels of mercy/”good t men on mothers” imagery nage nts Ma ulta oti g Em ivin Patients as needy, demanding Cons lth s’ g ea rse Care “Everyone’s so different”/patient uniqueness H Nu rk/ me des o Physicians as unavailable Ho Ai W Wo Administrators as manipulative Healt rk Management consultants as heartless Main h Str Red te “Everybody’s So ate esi Orga nance gie gn nizati Different” s ons C Work Redesign “Everybody’s So Strategies Different” Nurses as Angels Discourses Patients Home Health Aides Nurses Private Insurance Nurses’ Emotion Companies Work/Caregiving Nurses’ Cost Containment Invisible Clinical/Technical Strategies Knowledges & Health Caregiving Skills Maintenance Organizations Situational maps excerpted and redrawn from Clarke (2005). A. “Messy” situational map. B. “Ordered” situational map. C. Relationship map. Muller, IBM Research UC Irvine March 2012 26
  • 27. Data Components & Analytic Practices Closure • Core concept – The (emergent) topic Memos Memos Constructing, Integrating, • Selective coding Memos Connecting/Interrelating – Concepts/Dimensions Memos Memos Clustering, • Axial coding Memos Parameterizing – Categories Memos Defining, • Open coding Memos Memos Aggregating – Basic themes • Data Stern: “If data are the building blocks of the developing theory, [then] memos are the mortar.” Coding starts with the first data Memos are repeatedly reread and sorted Muller, IBM Research UC Irvine March 2012 27
  • 28. Discerning Structure in Data Memos Memos Memos ry ive Theo Sub stant Core Concept Concepts Categories Codes Data Time Muller, IBM Research UC Irvine March 2012 28
  • 29. Method in Grounded Theory Straussian GT Glaserian GT • Balance data and formal theory • Radical focus on data • Emphasis on practices • Emphasis on experience • Taxonomy of coding actions – Induction and emergence – Open, axial, selective – Theoretical sensitivity – Closure tends to occur later, and – Importance of the mentor organizes subsequent coding – Reduced requirement for • Broad causative model - “The verbatim quotations PARADIGM” • Coding actions are less – Causal conditions formalized – Phenomena – Closure tends to occur earlier, – Context and dominates coding – Intervening conditions • No broad causative model – Action/interaction strategies – Consequences Muller, IBM Research UC Irvine March 2012 29
  • 30. Method in Grounded Theory Clarke, Charmaz, Schatzman, Situational analysis Constructivist GTM Dimensional analysis Stern, Corbin, Glaserian GTM Straussian GTM Strauss, Qualitative analysis, 1987 Glaser, Theoretical sensitivity, 1978 Strauss & Corbin, Basics of qualitative Glaser, Emergence vs. forcing, 1992 research, 1990 Glaser & Strauss, The discovery of grounded theory, 1967 Glaserian Muller, IBM Research UC Irvine March 2012 30
  • 31. Substantive Theory from Data • Everything is data • Keep an open mind by postponing any reading of research literature Formal Theory • Field notes instead of Memos Theoretical Memos Memos verbatim records ry ive Theo • Don’t talk – write Sub stant Theoretical Coding memos! Selective Coding Closure Open or Substantive Coding Memos Memos Memos Time Muller, IBM Research UC Irvine March 2012 31
  • 32. Method in Grounded Theory Straussian GT Glaserian GT • Balance data and formal theory • Radical focus on data • Emphasis on practices • Emphasis on experience • Taxonomy of coding actions – Induction and emergence – Open, axial, selective – Theoretical sensitivity – Closure tends to occur later, and – Importance of the mentor organizes subsequent coding – Reduced requirement for • Broad causative model - “The verbatim quotations PARADIGM” • Coding actions are less – Causal conditions formalized – Phenomena – Closure tends to occur earlier, – Context and dominates coding – Intervening conditions • No broad causative model – Action/interaction strategies – Consequences Muller, IBM Research UC Irvine March 2012 32
  • 33. Method in Grounded Theory Straussian GT Glaserian GT • Balance data and formal theory • Radical focus on data • Emphasis on practices • Emphasis on experience • Taxonomy of coding actions – Induction and emergence – Open, axial, selective – Theoretical sensitivity – Closure tends to occur later, and – Importance of the mentor organizes subsequent coding – Reduced requirement for • Broad causative model - “The verbatim quotations PARADIGM” • Coding actions are less – Causal conditions formalized – Phenomena – Closure tends to occur earlier, – Context and dominates coding – Intervening conditions • No broad causative model – Action/interaction strategies – Consequences Muller, IBM Research UC Irvine March 2012 33
  • 34. Theory through Constant Comparison • Compare data with data – Codes, categories, concepts • Compare data with your theory (substantive theory) – Aggregating, parameterizing, constructing – Iterative theory-building • Compare data and substantive theory with formal theory Record your observations, thoughts, developing theory in memos 34
  • 35. Memo-Writing: More than Field Notes • Guiding data collection and coding Memos Memos Memos – “What is this data a study of?” (Glaser) • Guiding theoretical sampling – Where else should I be looking? What site would provide a good test of my competing hypotheses? • Guiding development of substantive theory – Begin writing memos with the first data – Define a code – Record informal hypotheses, for subsequent test – Describe relationships of codes to categories, and categories to the core concept Muller, IBM Research UC Irvine March 2012 35
  • 36. Memo-Writing: More than Field Notes • Guiding data collection and coding Memos Memos Memos – “What is this data a study of?” (Glaser) • Guiding theoretical sampling – Where else should I be looking? What site would provide a good test of my competing hypotheses? • Guiding development of substantive theory – Begin writing memos with the first data – Define a code Charmaz: “Memo-writing constitutes a crucial method in – Record informalgrounded theory because it prompts you to analyze your hypotheses, for subsequent test – Describe relationships of codes to categories, and [N]ote where data and codes early in the research process…. categories to the coreare on firm ground, and where you are making you concept conjectures. Then go back to the field to check your conjectures.” Muller, IBM Research UC Irvine March 2012 36
  • 37. How Big is a Memo? • Dick 2005: – “Carry file cards in your pocket” – Write multiple memos on each file card • Clarke’s Relationship Map Work Redesign “Everybody ’s So Strategies Different ” Nurses as Angels Discourses Patients Home Health Aides Nurses Private Insurance Nurses ’ Emotion Companies Work/ Caregiving Nurses ’ Cost Containment Invisible Clinical/Technical Strategies Knowledges & Health Caregiving Skills Maintenance Organizations Muller, IBM Research UC Irvine March 2012 37
  • 38. Essay-like Example from Charmaz Muller, IBM Research UC Irvine March 2012 38
  • 39. Late-Stage Memo, integrating dimensions Muller, IBM Research UC Irvine March 2012 39
  • 40. Iteration through Theoretical Sampling • Constant comparison and substantive theorizing – Strategy of abduction • How could I be wrong? (consider multiple, competing informal hypotheses) • How could I test for disconfirmation of what I think is going on? – Go back to the data I already have – Choose the next “site” to test for disconfirmation • What is a “site”? – Person with theoretically-relevant attributes – Team in the appropriate department or geography or discipline Increasing cost – Community that differs from previously-studied Decreasing number communities in a theoretically-important way – Organization or enterprise with significant contrasts to those that I have already studied Muller, IBM Research UC Irvine March 2012 40
  • 41. Iteration through Theoretical Sampling • Constant comparison and substantive theorizing – What do I think is going on? • Abduction: How could I be wrong? (consider multiple, competing informal hypotheses) – How could I test for disconfirmation of what I think is going on? – Go back to the data I already have – Choose the next “site” to test for disconfirmation • What is a “site”? Starr: “Codes allow us to know about the field we study, and yet carry the abstraction of the new… – Person with theoretically-relevant attributes When this process is repeated, and constantly – Team in the appropriate compared across spaces and across data… department or geography or discipline this is known as theoretical sampling… cost Increasing – Community that differs from previously-studied Theoretical sampling stretches the Decreasing number codes, forcing communities in a theoretically-important way of the object… taking a other sorts of knowledge – Organization or enterprise with significant it through the data… code and moving contrasts to those that I havefractur[ing] both code and data.” already studied Muller, IBM Research UC Irvine March 2012 41
  • 42. Iteration through Theoretical Sampling • A first theory is necessarily localized to a single site or person or data-source – Theoretical sampling: Where should I find my second site to test my initial theory? • A second theory is usually broader and stronger – Theoretical sampling: Where should I find Closure my next site for further abductive testing? • Successive theories gain in ry breadth and depth… nt ive T heo sta Sub • Through iterations, theory becomes both descriptive & abstract Data Time Muller, IBM Research UC Irvine March 2012 42
  • 43. Iteration through Theoretical Sampling • A first theory is necessarily localized to a single site or person or data-source – Theoretical sampling: Where should I find my second site to test my initial theory? • A second theory is usually broader and stronger – Theoretical sampling: Where should I find Closure my next site for further abductive testing? • Successive theories gain in breadth and depth… eory ntive Th Su bsta • Through iterations, Charmaz: “Consistent with the logic of grounded theory, theoretical sampling is theory becomes both emergent. Your developing ideas shape what descriptive & abstract you do and the questions you pose while theoretical sampling.” Data Time Muller, IBM Research UC Irvine March 2012 43
  • 44. Theory is Co-Constructed with Description Closure Closure Th eory sta ntive Memos Memos Sub Memos Memos Memos Memos Memos Memos Memos Data • Begin coding and theorizing with the first data • Constant comparison with data and theory • Abductive (disconfirmatory) testing / theoretical sampling • Iterations of coding and theorizing/memo-writing/memo-sorting • But… when do you ever stop? Muller, IBM Research UC Irvine March 2012 44
  • 45. Stopping Rules • By contrast, in conventional hypothesis testing: – Decide how much data I need, collect it, test it Done! • In GT, when is theoretical sampling complete? – Academic study • “Continue to sample until you have saturated your categories” – Enterprise study • “Continue to sample until Friday” • “Saturated categories” – I know the topic of my project (I’ve chosen or constructed my core concept[s]) – I’ve understood the relationship of those concepts to each of the other concepts and categories – The data are not telling me anything new about my chosen topic Muller, IBM Research UC Irvine March 2012 45
  • 46. Stopping Rules • By contrast, in conventional “I realized that I had reached the Stern: hypothesis testing – Decide how much data I point of saturationit, test it[informant] need, collect when the Done! was telling me how when he was a small • In GT, when is theoretical sampling complete? shot child he stood witness as his mother his father dead, and I was bored. I made – Academic study all the right noises… but I knew that my • “Continue to sample until you have saturated your study had come to data collection for that categories” – Enterprise study an end.” (italics in the original) • “Continue to sample until Friday” • “Saturated categories” – I know the topic of my project (I’ve chosen or constructed my core concept[s]) – I’ve understood the relationship of those concepts to each of the other concepts and categories – The data are not telling me anything new about my chosen topic Muller, IBM Research UC Irvine March 2012 46
  • 47. Writing and Reporting • Working with memos – Sorting on “a large desk,” “or the floor” Memos Closure Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Dimension Category • Clustering Memos Memos • Categorizing Memos Memos Memos Memos • Dimensionalizing • Relating Some people say you write the Report from the memos – Relationship with each of the other categories/dimensions Muller, IBM Research UC Irvine March 2012 47
  • 48. Controversies in Theory Development • When and how to use “formal theory”? Memos Memos Memos Memos Memos Memos Memos Memos Memos Memos Dimension Memos Category Memos Memos Memos Memos Memos Memos External theories / Research literature Glaser Strauss Muller, IBM Research UC Irvine March 2012 48
  • 49. Quality of Grounded Theory Reports • Difficult to evaluate in conventional writing – in sociology or in HCI and CSCW – “Heuristics from grounded theory” (Thom-Santelli, Muller, & Millen, 2008) – Often the only citation is to Discovery of Grounded Theory, 1967 • Increasingly, “grounded theory” is mentioned without any citation – Reports on the detailed coding methodologies and theoretical iterations are terse or non-existent • The specific framework may not be stated explicitly (e.g., Glaserian, Straussian, one of the 2nd generation, etc.) – Coding is described with isolated references to “axial coding” and little else Muller, IBM Research UC Irvine March 2012 49
  • 50. Proposed Clues for Evaluation (1) • References and citations – Are there specific citation(s) of grounded theory method(s)? Statements about methodological choices? Can you understand how the authors constructed their substantive theory? • Methods – If Straussian (e.g., “axial coding”), can you discern multiple categories, concepts, or dimensions? – If Glaserian (e.g., “emergence”), how is the emergence described? • Glaser argued against verbatim quotations. Does that strategy serve HCI and CSCW goals? – Are reference sets of categories invoked? from what source? (unlikely in HCI and CSCW) Muller, IBM Research UC Irvine March 2012 50
  • 51. Proposed Clues for Evaluation (2) • Findings (Straussian criteria) – For findings that support major claims, do they occur at all sites, or are those crucial findings associated with all major attributes? • If not, how do the authors account for selective occurrence? – Are there multiple categories, and are they well integrated with the core concept (topic) of the paper? • Bonus: Is each concept or dimension presented with its parameters? • Findings (Glaserian criteria) – Surface validity – Internal consistency and “harmony” (constructs interrelated, linked to core concept – Good balance of description and/vs. abstraction – Integrated with broader literature Muller, IBM Research UC Irvine March 2012 51
  • 52. Conclusion • Uses of grounded theory – Explore new domains – Leverage human tendency to interpret and theorize • Practices of grounded theory – Begin coding and theorizing with the first data – Constant comparison with data and theory – Abductive (disconfirmatory) testing – Iterations of coding and theorizing • Strengths of grounded theory – Bring data into focus and depth – Build theory that is descriptive, abstract, and powerful – … With discipline, rigor, and quality Muller, IBM Research UC Irvine March 2012 52
  • 53. Major Sources • Glaser, B.G., & Strauss, A.L., The discovery of grounded theory. Chicago, IL, USA: Aldine, 1967. • Corbin, J., & Strauss, A.L., Basics of qualitative research 3e. Thousand Oaks, CA, USA: Sage, 2008. • Bryant, A., & Charmaz, K.( eds.), The Sage handbook of grounded theory. Thousand Oaks, CA, USA: Sage, 2007. • Morse, J.M., Stern, P.N., Corbin, J., Bowers, B., Charmaz, K., & Clarke, A.E., Developing grounded theory: The second generation. Walnut Creek, CA, USA: Left Coast Press, 2009. – Includes Glaserian grounded theory; Straussian grounded theory; constructivist grounded theory methodology; situational analysis; dimensional analysis Muller, IBM Research UC Irvine March 2012 53
  • 54. Methods and Processes • Charmaz, K., Constructing grounded theory: A practical guide through qualitative analysis. Thousand Oaks, CA, USA: Sage, 2006. • Corbin, J., & Strauss, A.L., Basics of qualitative research 3e. Thousand Oaks, CA, USA: Sage, 2008. (also on previous slide) – “the cookbook” • Locke, K., Grounded theory in management research. Thousand Oaks, CA, USA: Sage, 2001. • Chapters 4-13 in Bryant, A., & Charmaz, K., The Sage handbook of grounded theory. Thousand Oaks, CA, USA: Sage, 2007. Muller, IBM Research UC Irvine March 2012 54
  • 55. Additional Sources • Common history – Glaser, B.G., & Strauss, A.L., Awareness of dying. Chicago, IL, USA: Aldine, 1965. – Glaser, B.G., & Strauss, A.L., The discovery of grounded theory. Chicago, IL, USA: Aldine, 1967. – Glaser, B.G., & Strauss, A.L., A time for dying. Chicago, IL, USA: Aldine, 1968. – Strauss, A.L., & Glaser, B.G., Anguish. Mill Valley, CA, USA: Sociology Press, 1970. • Glaserian grounded theory – Glaser, B.G., Theoretical sensitivity. Mill Valley, CA, USA: Sociology Press, 1978. – Glaser, B.G., Basics of grounded theory analysis. Mill Valley, CA, USA: Sociology Press, 1992. – Glaser, B.G., Doing grounded theory: Issues and discussions. Mill Valley, CA, USA: Sociology Press, 1998. • Straussian grounded theory – Corbin, J., & Strauss, A.L., Basics of qualitative research 3e. Thousand Oaks, CA, USA: Sage, 2008. – Schatzman, L., & Strauss, A.L., Field research: Strategies for a natural sociology. Engelwood Cliffs, NJ, USA: Prentice Hall, 1973. – Strauss, A.L., Qualitative analysis for social scientists. New York, NY, USA: Cambridge, 1987. – Strauss, A.L., Continual permutations of action. New York, NY, USA: Aldine, 1993. • Constructivist grounded theory – Charmaz, K., Constructing grounded theory: A practical guide through qualitative analysis. Thousand Oaks, CA, USA: Sage, 2006. – Charmaz, K., ‘Grounded theory,’ in Ritzer, G. (ed.), Encyclopedia of sociology. Cambridge, MA, USA: Blackwell, 2006. • Situational analysis – Clarke, A.E., Situational analysis: Grounded theory after the postmodern turn. Thousand Oaks, CA, USA: Sage, 2005. • Dimensional analysis – Schatzman, L., ‘Dimensional analysis: Notes on an alternative approach to the grounding of theory in qualitative research,’ in Maines, D.R. (ed), Social organization and social process. New York, NY, USA: Aldine, 1991. Muller, IBM Research UC Irvine March 2012 55
  • 56. Quality and Rigor • Chiovitti, R.F., & Piran, N., ‘Rigour and grounded theory research,’ J. Adv. Nurs. 44 (4), 2003. • Haig, B.D., ‘Grounded theory as scientific method,’ Phil. Educ. 2005. • Stern, P.N., ‘Properties for growing grounded theory,’ in Bryant, A., & Charmaz, K.(eds.), The Sage handbook of grounded theory. Thousand Oaks, CA, USA: Sage, 2007. • Suddaby, R., ‘From the editors: What grounded theory is not,’ Acad. Mgmt. J. 49 (4), 2006. Muller, IBM Research UC Irvine March 2012 56
  • 57. Essays and Discussions • Diversity in grounded theory method – Kelle, U., ‘”Emergence” vs. “forcing” of empirical data? A crucial problem of “grounded theory” reconsidered. Forum: Qual. Soc. Res. 6(2), May 2005. – van Niekerk, J.C., & Roods, JD., ‘Glaserian and Straussian grounded theory: Similar or completely different? Proc. SAICSIT 2009. • Coding – Starr, S.L., ‘Living grounded theory,’ in Bryant, A., & Charmaz, K.(eds.), The Sage handbook of grounded theory. Thousand Oaks, CA, USA: Sage, 2007. • “An open mind is not in an empty head” – Bowen, G.A., ‘Grounded theory and sensitizing concepts,’ Int. J. Qual. Methods 5(3), Sep. 2006. – Stern, P.N., ‘Properties for growing grounded theory,’ in Bryant, A., & Charmaz, K.(eds.), The Sage handbook of grounded theory. Thousand Oaks, CA, USA: Sage, 2007. Muller, IBM Research UC Irvine March 2012 57
  • 58. 30 Examples • Bertram, D., Voida, A., Greenberg, S., & Walker, R., ‘Communication, collaboration, and bugs: The social nature of issue tracking in small, collocated teams. Proc CSCW 2010. • Boden, A., Nett, B., & Wulf, V., ‘Articulation work in small-scale offshore software development projects.’ Proc CHASE 2008. • Cannay, S., ‘A grounded theory investigation of patient empowerment in e-healthcare,’ Proc. AMCIS 2007. • de Souza, C.,R.B., Redmiles, D., Cheng, L.-T., Millen, D., & Patterson, J., ‘Sometimes you need to see through walls – A field study of application programmer interfaces.’ Proc CSCW 2004. • Goede, R., & de Villiers, C., ‘The applicability of grounded theory as research methodology in studies on the use of methodologies in IS practices,’ Proc. SAITSIC 2003. • Graham, C., Cheverst, K., & Rouncefield, M., ‘Technology for the humdrum: Trajectories, interactional needs and a care setting.’ Proc OZCHI 2005. • Hevner, A.R., Collins, R.W., & Garfield, M.J., ‘Product and project challenges in electronic commerce software development.’ SIGMIS Database 33(4), 2002. • Hunter, K., Hart, S., Egbu, C., & Kelly, J., ‘Grounded theory: Its diversification and application through two examples from research studies on knowledge and value management,’ Elec. J. Bus. Res. Meth. 3(1), 2005. • Kriplean, T., Beschastnikh, I., McDonald, D.W., & Golder, S.A., ‘Community, consensus, coercion, control: CS*W or how policy mediates mass participation.’ Proc GROUP 2007. • Luther, K., & Bruckman, A., ‘Leadership in online creative collaboration.’ Proc CSCW 2008i. • Mann, P., ‘Design for design: Support for creative practice in computer-supported collaborative work (CSCW) in design.’ Proc C&C 2005. • Mark, G., & Semaan, B., ‘Resilience in collaboration: Technology as a resource for new patterns of action.’ Proc CSCW 2008. • Matavire, R., & Brown, I., ‘Investigating the use of “grounded theory” in information systems research,’ Proc. SAICSIT 2008. • McConnell, D., ‘Complexity, harmony and diversity of learning in collaborative e-learning continuing professional development groups.’ Proc CSCL 2002. • McDonald, D.W., McCarthy, J.F., Soroczak, S., Nguyen, D.H., & Rashid, A.M., ‘Proactive displays: Supporting awareness in fluid social environments.’ TOCHI 14(4), 2008. • Mentis, H.M., Reddy, M., & Rosson, M.B., ‘Invisible emotion: Information and interaction in an emergency room.’ Proc CSCW 2010. • Muller, M.J., Millen, D.R., & Feinberg, J., ‘Information curators in an enterprise file-sharing service’ Proc. ECSCW 2009. • Poole, E.S., Chetty, M., Morgan, T., Grinter, R.E., & Edwards, W.K., ‘Computer help at home: Methods and motivations for informal technical support.’ Proc CHI 2009. • Redhead, F., & Brereton, M., ‘A qualitative analysis of local community communications.’ Proc OZCHI 2006. • Rode, J.A., ‘The roles that make the domestic work.’ Proc CSCW 2010. • Sarker, S., Lau, F., & Sahey, S., ‘Using an adapted grounded theory approach for inductive theory building about virtual team development,’ Data Base for Adv. Info. Sys. 32(1), 2001. • Scholl, H.J., ‘Current practices in e-government0induced business process change (BPC).’ Proc dg.04, 2004. • Selvaraj, N., & Fields, B., ‘A grounded theory approach towards conceptualizing CIS for heterogeneous work communities,’ Proc. HCI 2009. • Sousa, C.A.A., & Hendriks, P.H.J., ‘The diving bell and the butterfly: The need for grounded theory in developing a knowledge based view of organizations,’ Org. Res. Meth. 9(3), 2006. • Setlock, L.D., & Fussell, S.R., ‘What’s it worth to you? The costs and affordances of CMC tools to Asian and American Users.’ Proc CSCW 2010. • Swallow, D., Blythe, M., & Wright, P., ‘Grounding experience: Relating theory and method to evaluate the user experience of smartphones.’ Proc EACE 2005. • Thom-Santelli, J., Cosley, D., & Gay, G., ‘What’s mine is mine: Territoriality in collaborative authoring,’ Proc. CHI 2009. • Thom-Santelli, J., Muller, M.J., & Millen, D.R., ‘Social tagging roles: Publishers, evangelists, leaders,’ Proc. CHI 2008. • Weisinger, J.Y., & Salipante, P.F., ‘A grounded theory for building ethnically bridging social capital in voluntary organizations,’ Nonprofit & Vol. Sec. Quarterly 34(1), 2005. • Wilson, E.J., & Vlosky, R.P., ‘Partnering relationship activities: Building theory from case study research,’ J. Bus. Res. 39(1), 1997. Muller, IBM Research UC Irvine March 2012 58