Presentation at Ouishare in November 13 in London - what is shareable trust and how can this missing piece of infrastructure kick-start the sharing economy. In part the formation of UKShareCo is an attempt to bring infrastructure to the sharing economy so that new ideas and services can build on what's already out there

1. Shareable
Trust
©TM®
raj
singh
raj@sooqini.com
@trajsingh
Ouishare
London
6-­‐11-­‐13
1

2. Collaborative
consumption
Planet
People
Profit
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Shareable Trust ©TM® / raj singh / November 2013

3. What makes it
work?
Need
Belief
Trust
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Shareable Trust ©TM® / raj singh / November 2013

4. What is trust?
Tell the truth, Keep your promises, Do the right thing
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Shareable Trust ©TM® / raj singh / November 2013

5. How is trust
created?
By trusting
“The Internet is not just a series of
pipes. Its core architecture embeds
an assumption about human nature.
It assumes that if individuals are
empowered, they will do the right
thing the vast majority of the time.
Services like eBay, Etsy and Airbnb
are built on the assumption that
most people are honest. Increasingly
we have less confidence in
established hierarchies. We have
come to trust in the network, in the
web of connections between
people.”
(Brad Burnham, Union Square Ventures)
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Shareable Trust ©TM® / raj singh / November 2013

6. Who is trusted?
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Shareable Trust ©TM® / raj singh / November 2013

7. Who needs to be
trusted – in collcons?
Sharer/giver
Sharer/recipient
Sharing platform
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Shareable Trust ©TM® / raj singh / November 2013

8. But wouldn’t this be better?
Trust 2.0
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Trust+
SharedTrust
Shareable Trust ©TM® / raj singh / November 2013

9. Shareable Trust is
combined trust
Between people,
platforms and
industries
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Shareable Trust ©TM® / raj singh / November 2013

10. Bring your ratings
and feedback
Opt-in to share
Jumpstart on a
new network
Don’t ever be a
no-star Nellie
again
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Shareable Trust ©TM® / raj singh / November 2013

11. A simple number
At first, Shareable
Trust will be a
single metric,
easily shared
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Shareable Trust ©TM® / raj singh / November 2013

12. And later, an API set
Ability to
check, update
and share as
desired
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Shareable Trust ©TM® / raj singh / November 2013

13. Example
I’m hot on Sooqini -> I join goCarShare -> I transport
my rating to them -> And then to RMI -> And then to…
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Shareable Trust ©TM® / raj singh / November 2013

14. Benefits of
shareable trust
People: don’t start
from zero
Adoption: moves
more quickly
Externalities: ???
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“We always overestimate the
change that will occur in the
next two years, and
underestimate the change that
will occur in ten years. Don’t let
yourselves be lulled into
inaction.”
William H. Gates III
Shareable Trust ©TM® / raj singh / November 2013

15. Needs one/many
Trust Servers
Middle-ware
Independent
Non-repudiatable
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Shareable Trust ©TM® / raj singh / November 2013

16. UK Share Co. wants
to help
Independent body
representing UKbased Sharing
Economy
companies
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Shareable Trust ©TM® / raj singh / November 2013

17. UK Share Co. focus
on outreach
@UKShareCo
Making people
aware of Sharing
Economy
Regulatory input
Trust
infrastructure
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Shareable Trust ©TM® / raj singh / November 2013

18. Next steps
Join us in
spec’ing
Shareable Trust
Be a part of
UKShareCo
Spread the word
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Shareable Trust ©TM® / raj singh / November 2013

19. Filler
20s breather
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Shareable Trust ©TM® / raj singh / November 2013

20. Thank you
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Shareable Trust ©TM® / raj singh / November 2013