Tramigo marketing collaterals to help distributors and resellers market Tramigo T22 units more effectively.

1. Tramigo Marketing Support Resources
Your link to marketing collaterals that make you
stand out of the crowd.
version 1.0 (December 2009)

2. Welcome to the Tramigo family! Contents:
In this document you will find the introduction 1) Brochures, Flyers and distributable printed
to the standard Tramigo marketing collaterals, materials
briefing on how they can increase your sales
and instructions on how you can get them. 1.1) Global Brochure order instructions
1.2) Localizing the brochure for your region
This document is constantly updated with new 1.3) Tramigo A5 Product Flyers
content and extra goodies for you. 1.4) Event flyers for your region
Although some of the content linked to this 2) Point of sale merchandising & large format
document is automatically updated, your event materials.
access to all the latest materials is guaranteed
only by updating this document. 2.1) Stickers
2.2) Tramigo banners for outdoor events
If the version date marked on the coverpage 2.3) Other materials
is old, please click on the update button to
download the latest version of this document. 3) Sales training & information about Tramigo
T22 Series Products and how to sell them.
3.1) Case Studies
3.2) Product one pagers
3.3) High resolution logos & press releases
4) Advertising Tramigo products.
4.1) Print advertising
UPDATE

3. Brochures, Flyers and Other
Distributable Materials.

4. Tramigo Global Brochure. Localizing your own Brochure
Containing the most essential information To get your localized Tramigo brochures,
about the Tramigo T22 and how it can help download the brochure form, edit details as
companies and private vehicle owners, the needed and mail to advertising@tramigo.com
standard Tramigo brochure is printed and ready
to order with your T22 Series product order. To get your localized Tramigo brochures,
download the brochure form, edit details as
Tramigo provides you with a full box of brochures needed and mail to advertising@tramigo.com
as you order Tramigo products and accessories.
Ensure that you get some brochures with your
order by adding the brochure product code to
your Tramigo order. 1 Your country introduction.
Change references to “all
NOTE: Quantity shipped depends on quantity of countries” to what suits your
region best.
Tramigo products ordered. - you may leave the
quantity empty as you order.
2 Local Landmarks.
Modify the local landmarks used
Tramigo Global Brochure order codes: as samples.
English version: T22-MMBRO1
As you edit the template, note that the text layout
Your language not listed or you feel that you
is poor: Don’t worry, this will be fixed before
need brochures that give that local feel through
providing you with a print ready file. However,
landmarks & screenshots in your area?
since there is a minimum size for the text,
ensure that all text fits into the slots provided.
No problem.
(this occurs often with translations. If your text
does not fit, try to find ways of expressing the
See next page to find out how to get a print
same in less words.)
ready file localized / translated to your needs.
Modifications to images will be done
automatically, (i.e. screenshots of M1 software
& images of people/places.)

5. Flyers & printable product info Flyers
When holding expos or participating in other
promotional events, flyer distribution is an
essential part of getting your message across.
Print flyers locally in the quantity you need.
- we provide you with a print ready file with
your modifications already layed out into the
template.
In most cases, it is enough to print a small
quantity locally on a digital printer, but in some
cases, offset printing larger volumes may be
more cost effective. If you require additional
assistance on how to get your files printed,
email us at advertising@tramigo.com
Print all flyers according to the specifications
listed below:
Printing: 4 + 4 colour print. (double sided)
Paper: A5 glossy white, 120-170 gsm

6. Product Flyers Print ready product flyers.
Taking part in a boat expo or motorcycle show?
Supplement your basic marketing collaterals
with product specific info. No customization
needed, just download and take to your local
printer!
Tramigo T22 Series Car A5 Flyer
A double sized A5 size flyer focusing on the
benefits of the T22 Series Car Tracking Device.
Tramigo T22 Series Moto A5 Flyer
A double sized A5 size flyer focusing on the
benefits of the T22 Series Moto Tracking
Device.
Tramigo T22 Series Boat A5 Flyer
A double sized A5 size flyer focusing on the
benefits of the T22 Series Boat Tracking
Device.

7. Customizable Flyers Want to show benefits instead of product?
Tramigo expo flyers are customized to
your needs with your contact details and a
streamlined message. Fill in the details in the
orderform for the corresponding flyer and send
to advertising@tramigo.com
Tramigo Vehicle Security Flyer
T22 as a vehicle security device for security
concerned end users.
DOWNLOAD
ORDERFORM
Tramigo Fleet Management Flyer
Flyer for Fleet owners.
DOWNLOAD
ORDERFORM
Tramigo Operator Cobrand Flyer
Flyer aimed at partnering Tramigo with the
local GSM operator.
DOWNLOAD
ORDERFORM

8. Point of sale and large format
materials.

9. Stickers Tramigo brand stickers to announce that
Tramigo T22 Series Products are available here.
Available for order through PCS. Please add
the order code to your Tramigo product order
and we will ship you stickers free of charge.
(Quantity shipped varies on volume of Tramigo
products ordered.)
Tramigo Authorized Partner Sticker
26x16cm “Authorized Partner” plastic sticker
for indoor/outdoor use. FOR SERVICE CENTER
ONLY
Order Code: MMPARTNERSTICKER-LRG
Tramigo Authorized Dealer Sticker
6x4cm plastic sticker for window/counter use.
Order Code: MMDEALERSTICKER-SML
Tramigo Small Authorized Partner Sticker
Rectangular sticker for window/counter use.
White plastic.
Order Code: MMPARTNERSTICKER-SML
Tracklove small sticker:
5x5 cm Tracklove logo sticker on white plastic.
Order Code: T22-MMTRACKLOVE-SML

10. 200 x 85 cm banner stands for outdoor events
Pull up & X-stand & indoor display.
Banners.
Banners are always customized to your needs
with local landmarks and images and can either
be sent to you as print ready files for production
locally or shipped from PCS Singapore.
Download the linked file to see a selection
of sample banners available and contact
advertising@tramigo.com to get further
instructions on how to get your banner stand.

11. Product info stands
Acrylic info stands that you can place next to
your T22 products in your display window. Gives
the basic information about each product and
has extra space for you to write the retail price
(optional)
Shipped in sets of six different stands, available
in two sizes, order with your normal T22 product
order using the order code below.
Small: MMINFOSTAND-SML
Medium Size: MMINFOSTAND-MED
T22/Tracklove Mobile
A hanging mobile that announces that the
worlds best selling GPS/GSM tracker is
available here.
30x30 cm, requires no floor or wallspace, order
with your T22 product order using the code
below.
Order Code: T22-MMMOBILE

12. Logos, images,
training materials and
other resources

13. Case Studies New ideas for more sales.
Read more and offer insights to your clients
about how Tramigo T22 Series products can
help your clients.
Note: More case studies are frequently added
and the links updated to this document. If you
are unsure whether you have the most recent
version of this document, click on the “update
this document” button on the cover.
Case 51 - Municipalities.
Read how Tramigo helped a local municipality
with its VIP tracking program.
Case 52 - Construction.
Read more on tracking leased construction
assets with Tramigo T22.
Case 53 - Retail.
Retailing Tramigo to consumers in a retail
environment.
Case 54 - Medical Rescue.
Tramigo Helps Save lives by providing crucial
information to a private ambulance service.

14. Create your Tramigo product folder
Downloadable product info
& resource images Download the product one pagers and compile
your Tramigo product folder. All documents are
printable in A4 size.
T22 Car One Pager
T22 Moto One Pager
T22 Boat One Pager
M1 Move One Pager
M1 Fleet One Pager
T22 ADT One Pager
T22 Technical Data
T22 Main Features
M1 Patriot One Pager
Tramigo Logo Pack
Tramigo, T22, Tracklove, TLD and other logos in
high resolution and vector formats.
Product images
Getting press people asking you for product
pictures? Just download and send.

15. Tramigo World Newsletter Newsletter
Past Issues Missed an issue of the Tramigo Newsletter?
Download the pdf here.
October 2009

16. Print Advertising

17. Create your Tramigo product folder Filling in the infosheet
Tramigo marketing provides you with a print Most, but not all, publications can provide you
ready ad for your campaign, follow the steps: with a media/production “card” - usually in
the form of a .pdf document that contains the
1) Plan your ad / campaign. What do you want to needed details. If one is supplied to you, please
achieve? What is the best magazine in your area attach it with your request for a print ad.
to advertise that in?
2) Download the information sheet and fill it
in. Some of the questions are for the publisher
of the ad to answer and others for us to better
understand what you want to do with your ad.
NOTE: The infosheet is filled in by default as an
example. Make sure you uncheck all boxes &
clear all information fields that do not apply to
your advertisement.
Write us a mail at marketing@tramigo.com and
give us an idea on what you want. The info sheet
only contains the essential, usually a more
freeform explanation of what you think works in
your area is also needed. Your ad will either be
custom made for you, or modified from existing
advertising templates.
Before looking at ads and designing one in
your mind however, its a good idea to choose
a newspaper/magazine, check out their rates
and plan the ad.
For inspiration and examples of what has been
done around the world, download tramigo ad
samples.