2. Stryker
S Fortune 500 company
S One of the top in their industry
S Headquartered in Kalamazoo, MI
S Creates and manufactures top of the line medical
equipment
3. Facebook
S Allows for more information to be posted
S Media can easily be added
S Pictures, videos, etc…
S Audience can message and comment
S Can “friend” or be “friended”
S Display credibility
4. Internet Marketing
S Google AdWords
S Positive results
S Stryker will show up during relevant searches
S Will bring more traffic to website
S Inexpensive
S Does not charge unless clicked
5. Blogging
S Post blogs about success stories
S Guest bloggers
S Audience can comment
S Will make Stryker more involved online
6. Mobile Strategy
S Create a mobile app
S Notify users of new products with detailed descriptions
S Tips and reminders
S Contact information
S Backup plans
7. Budget
S Social Media Strategy
S $2,000
S Social Media Strategy Creation and Integration with Existing
Efforts (includes Social Media Strategy Audit)
S $15,000
S Creating an informational video
S $30,000
8. Budget Cont.
S Facebook
S Initial Page Setup
S $1,500
S Monthly Management and Curation
S Monthly = $2,000 12 x 10 years = $240,000
S Promotion Creation
S Short-term (1-3 months) =$20,000
S Long-term (3-6 months) = $75,000
9. Budget Cont.
S Blog
S Custom design and template creation
S $3000
S 1-2 posts a week
S $3000
S $3000 x 52 x 10 = $1,440,000
S Total Budget
S $2,000,000
10. Target Audience
S Hospitals, surgeons, doctors, and nurses
S These are the people who choose or have a say what
products they use which is why Stryker must cater to
them
11. BIG Idea
S “Because We Care”
S The slogan portrays what Stryker is about
S Want to create quality medical technology that will
improve the health and well-being of individuals
S Must create safe, error free, and effective products
S Slogan represents the mindset of Stryker
Notes de l'éditeur
-Would be most relevant because Facebook allows for more information to be posted. Stryker can post their contact information, biography, mission, and goals. Can also write descriptions of their products to better inform their audience.-Pictures and videos can be posted to better inform the audience and to reach them in a different way. -Facebook allows for the audience to message and comment Stryker making it easier to communicate.-Stryker can friend hospitals, doctors, surgeons, and nurses to keep them updated and inform them about Stryker. Can also post credibility to show the success of Stryker.
-GoogleAdWords have shown to be effective. Inexpensive because it does not charge unless the ad is clicked. Many hospitals, doctors, surgeons, and nurses search the internet for the latest in medical technology and Stryker will show up during their searches. This will bring more traffic to their website.
-Stryker can post blogs about success stories on patients and they can also have guest bloggers to post on their blog. The audience can comment on these blogs and interact with each other making them more involved. They could also potentially share even more stories to show how successful Stryker is.-Blog would be catered towards businesses, hospitals, doctors, nurses, and surgeons so the blog will have current events going on in the medical world and what Stryker is currently doing
-Tips and reminders that will let the user know when to order new products or when to do maintenance on them.-Contact information will be provided so that users can call Stryker or message them straight through the app-There will be an option that will let the user know what to do if a medical technology product fails on them
For the total budget, I added the numbers bolded with addition to to extra money in case something occurs or there is another social media outlet Stryker could potentially use.
The target audience will include the people who actually will purchase and use the medical equipment
