4. ● BCNX founded
2012.
Establishment of branches in major cities
2014.
2016.
2017.
2018.
2019.
● BCNX Realogger & Ideafork
● Corporate name amended to Yellostory
● Busan office launched
● “REVU Thailand” founded
● Daejeon office launched
● Influencer Marketing on Instagram
introduced
Introduction of Instagram Influencer Marketing
& business development across SEA
● Daegu, Gwanju office launched
● “REVU China” operated
● Gyeonggi office launched
● REVU Indonesia & Vietnam operated
● TR&D Vietnam founded
● “Fefelo” and “Weble” integrated
Corporate name amendment, local and global
brands integration, platforms synthesis
● REVU Taiwan & Philippines founded
● Incheon office launched
● Separated from FSN to be an independent entity
● Corporate name amended to “REVU Corporation INC”
● Integrated “Weble” to REVU” and rebranded REVU
● REVU partnerships formed
● Branch formulation prepared in Vietnam, Indonesia,
Taiwan, Thailand, Singapore
MILESTONES
5. NGUYỄN KHÁNH TRÌNH TRẦN ĐÔNG ÂU NGUYỄN NHƯ NGỌC
REVU VIETNAM EXECUTIVE BOARD
Chairman of
Clever Group &
Revu Vietnam
DAE KYU CHANG
Chairman
KIM DONG HA
CEO of Revu
Vietnam
Founder &
Chairman of
Revu Corp
Deputy Director
of Revu
Vietnam
CTO of Revu
Corp.
12. REVU PLATFORM - STRENGTHS
04
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75
%
05
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75
%
03
01
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75
%
02
Review production in mass quantity and
with low budget
Time-saving when working with
influencers
Automatic platform with notifications,
guidance, deadline reminders etc.
Dashboard reporting, real-time data
updating, lifetime storage
Platform integration by Facebook,
Instagram, Youtube, Blogger, (Tiktok)
13. REVU PLATFORM - REPORT DASHBOARD
Unified management of multiple campaigns on one reporting account.
15. CASE STUDY- SENDO - SALE TET
- To increase brand awareness prior to and after Tet holiday
- To approach customers from areas/provinces other than
central cities
Target
- Got customers' attention by various activities done by
KOLs/celebrities
1. Sharing Tet videos
2. Taking pictures with Sendo app
3. Making videos with Sendo app
4. Livestream sharing about how to get good deals on Sendo
Execution
Micro Influencers
Interactions
558
1,087,904
CHANNEL
16. CASE STUDY- SENKA- JAPANESE BABY SKIN
- Collaborated with more than 150 reviewers to promote
Senka products (benefit to skins, competent pricing)
94,771
Execution
CHANNEL
Interactions
17. - To encourage customers to come to stores to check and
and use the drinks to celebrate 7th birthday of Dingtea
Target
- Reviewer booking to check in at stores' locations and use
the drinks and receive vouchers, to share about their 7-year
journey using Dingtea drinks
Interactions
32,000
40
Reviewers
CASE STUDY- DINGTEA- 7th BIRTHDAY
Execution
CHANNEL
18. CASE STUDY - MANGO - OPENING & SALE OFF
- To increase brand awareness and viralize opening and
promotion information
- To draw customers to shop directly at Mango stores in Hanoi
and Ho Chi Minh City
Target
- Collaborated with young and stylish Micro Influencers to
share about their shopping experience at Mango and
pictures of their Mango outfits in everyday life
Reviewers
Interactions
110
42,514
Execution
CHANNEL
20. REVU PREMIUM - PROCESS
MARKET RESEARCH
Analysis of target customers &
potential opponents
INFLUENCER SCANNING
Scanning and selecting suitable
Influencers for the targeted customers
and the campaign in general
BRAND & PRODUCT
OVERVIEW
Study about the brand and
product’s USPs
CAMPAIGN EXECUTION
Contacting influencers and executing
campaign following the plan and
schedule proposed.
ANALYSIS & REPORT
KPI measurement and campaign
analysis and report
CAMPAIGN PROPOSAL
Campaign proposal and detail
description (ideas, message,
targets, etc.)
1
3
5
2
4
6
21. Images posting on
social networks
Location/Event
Check-in
Viral Video
Livestream
Brand
representation
Video posting on
social networks
KOL
Content
Creator
Celebrity
Mass
Seeder
Streamer
Community
Group
Hot
page
1
2
3
4
5
6
REVU PREMIUM - A Diversity of Services
Connection with Influencers from multiple
industries in various formats of content
creation and development
24. - To increase brand awareness to the specialized mineral water
product for the sporty people with customized bottle’s cap.
Target
Collaborated with sporty and fit influencers, to send out the
message that Lavie products are all natural alkaline mineral
water by:
1. Booking Influencers & KOLs to share pictures taken with
product
2. Booking Tiktoker to make fun videos with product
3. Booking eco-friendly groups/pages to mention about product
CASE STUDY- LAVIE NATURAL ALKALINE MINERAL WATER
Execution
CHANNELS
Interactions
24,500
25. CASE STUDY- CHICKITA
- To increase brand awareness of Chikita restaurant.
- To increase guests coming to the restaurant
Target
- Got audience’s attention by sharing about the food and
interior design of the restaurant in format of images and
videos shared on multiple social media platforms:
1. Booking 12 Groups/Pages
2. Booking 140 Reviewers
3. Booking 14 Tiktokers
Interactions
4,693,200
Execution
CHANNELS
26. CHANNELS
CASE STUDY - BAEMIN KITCHEN
- To introduce of the launching of latest Baemin feature:
“Beamin Kitchen”
Target
Collaborated with lifestyle influencers (Nguyễn Ngọc Thạch,
Trịnh Nhuận, Vũ Dino, Babykopo Home, etc.) for them to
share about their experience when using Baemin kitchen
feature
Interactions
178,172
Execution
27. CASE STUDY - TRUEHOME - HOUSEHOLD APPLIANCES
-To introduce the features and highlight the outstanding
strengths of Truehome vacuum cleaner and electric stove
Target
Review video: Collaboration between Vat Vo Studio and
influential people (DJ Mie & Hong Thanh), plot and scenario
revolving around them cooking meal by Truehome electric
stove.
22,815
Interactions
Execution
CHANNEL
28. - To introduce about the “House and Vehicle Combo”
promotion
Target
-Booked plenty of distinguished families to share about
their experience when being successfully able to buy both
their house and vehicle when they were all very young,
which then leads to Vinhome promotion
CASE STUDY - VINHOMES - HOUSE AND VEHICLE COMBO
Execution
CHANNEL
Influencers
Interactions
15
2,879
29. - To increase brand awareness and users of eFast - the
banking application for enterprises
Target
-Selected influential “Sharks” and founders from various
businesses, to approach audience being the enterprises’
owners, who are looking for a method for payment
optimization for their businesses
CASE STUDY - VIETINBANK - EFAST APP
Execution
CHANNEL
Reactions
14,332
Comments Shares
563 368
30. CASE STUDY - GARENA - GAMING AND MOVING
- To spread the message “Playing games but being active at
home” during the pandemic.
Target
-Created choreographic sequences, collaborated with
gaming influencers to make those dances viral and
effectively convey the message to the community.
Influencers
Interactions
15
316,684
Execution
CHANNEL
31. CASE STUDY - VINFAST LIMITED EDITION
- To spread information to students aged 15-25, emphasizing
the fashionability of VinFast Impes Milky Sky and Ludo Mint To
Be electric motorcycles limited edition. This is a collaboration
between Vinfast and Son Tung MTP.
Target
- Selected 30 Micro Influencers with youthful and dynamic
fashion style and high social network’s interaction to fully
promote the beauty of these exquisite vehicles.
Execution
CHANNEL
Reactions
74,921
Comments Shares
3,330 220