This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.

1. REVU
CREDENTIAL
CORPORATION

2. CONTENT TABLE
03
SERVICES
01
REVU GLOBAL
02
REVU VIETNAM
04
PROJECTS

3. 01.
REVU GLOBAL

4. Revu is an intermediary platform that connects thousands of Influencers to the
Brands to create successful & viral marketing campaigns.
A form of WOM but on the Social Media platform through an automatic campaign
management system for multiple and synchronous execution.
PLATFORM

5. TARGET
- To create value by connecting influencers and businesses across the globe
through a common platform.
- To become a global leader in influencer marketing with continuous
technology innovation.
VISION
REVU GLOBAL INTRODUCTION
1. Started as a marketing company offering the biggest blogging
experience in Korea, REVU has developed into a leading influential
global influencer marketing company.
The largest number of influencers (520K*). The largest revenue (KRW 18B **)
The largest number of customers (25K). Largest number of campaigns (23K)
2. Developed in more than 6 SEA countries (Thailand, Vietnam, Taiwan,
China, Indonesia, Philippines)
300,000 global influencers. Typical campaigns: 3,000
Robust network of partnerships with leading digital advertising / marketing
companies in SEA
3. Big data analysis platform
Being the first in the industry to establish an R&D center for technological
innovation
Possessing a recommended system based on big data analysis and automated
management

6. PARTNERSHIP
THAILAND INDONESIA
TAIWAN
MALAYSIA &
SINGAPORE
Thailand's leading digital
marketing agency
VIETNAM& PHILIPPINES
#1 Digital Marketing in Vietnam
The 1st Agency Instagram
Influencer in Taiwan
#1 advertising company in
Indonesia
SEA’s largest influence network

7. ● Founded BCNX
2012.
Offices established at major cities
2014.
2016.
2017.
2018.
2019.
● BCNX Realogger & Ideafork
● Name changed to Yellostory
● Office at Busan
● Founded “REVU Thailand”
● Daejeon Office opening
● Instagram marketing platform introduction
Launched the Instagram influencer marketing
platform & business expansion into SEA
● Offices at Daegu and Gwanju
● Founded “REVU China”
● Gyeonggi Office into operation
● REVU Indonesia & Vietnam launched
● R&D Vietnam established
● M&A with “Fefelo” into “Weble”
Company renaming, integrating domestic and
global brands and platforms
● REVU Taiwan & Philippines offices opening
● Incheon office lauched
● Separated from FSN
● Corporate name changed to "REVU corporation"
● Integrated "Weble" into REVU, rebranding REVU
● Planning to launch REVU partners
● Planning to set up subsidiary companies in
Vietnam, Indonesia, Taiwan, Thailand, Singapore
MILESTONES

8. 02.
REVU VIETNAM

9. PARTNER
CLEVER GROUP INTRODUCTION
ECOSYSTEM

10. Capitalization
1,044b
LISTING AND SECURITIES
Net Revenue (2020)
452b
Assets
450b
Trading code: ADG

11. NGUYỄN KHÁNH TRÌNH TRẦN ĐÔNG ÂU NGUYỄN NHƯ NGỌC
REVU VIETNAM EXECUTIVE BOARD
Chairman of
Clever Group &
Revu Vietnam
DAE KYU CHANG
Chairman
KIM DONG HA
CEO of Revu
Vietnam
Founder &
Chairman of
Revu Corp
Deputy
Director of
Revu Vietnam
CTO of Revu
Corp.

12. CEO: Trần Đông Âu
Company name: Clever Review Corporation (REVU x CLEVER GROUP)
Chairman: Nguyễn Khánh Trình
Est: 10.2018
Charter capital: 15b VND
Revenue: 20b VND (2020)
Business: Digital Marketing Agency
Headcount: 50
Address: 27 Thăng Long, Tân Bình, HCM
02 Kim Giang, Thăng Long, HN
Website: http://vn.revu.net
REVU VIETNAM - OVERVIEW

13. 1,000 Clients
ACHIEVEMENTS (UNTIL 12/2020)
2,000 Campaigns
20,000 Contents
Collaboration with +20brands

14. FMCG
F&B
Retails/Ecommerce
Cosmetics
Fashion
MAJOR CLIENTS
Technology - Appliances
Finance
Vehicles
Real estates, Furniture
Healthcare
Tourism- Education
Application

15. REVU PLATFORM INFLUENCER CONSULTING
& BOOKING
A platform that connects thousands of
micro influencers and reviewers to the
brands through an automated
campaign management system, to create
successful & viral marketing campaigns.
Service to connect with influencers
(Celebrity), Hot Fanpages & Groups in the
form of booking and developing content strategies
03.
SERVICES

16. Public
campaigns
Influencer
enrollment
REVU PLATFORM
Influencer
selection
Service/Pro
duct
experience
Influencer
pusblishing
review
Campaign
acceptance/
report
Optimized time and cost
COST-EFFECTIVE
Hundreds of Influencers per campaign
BIG SCALE

17. Automatic report (Facebook & Instagram)
REVU PLATFORM
Reviewer Selection
Location Gender Age
Report overview, metrics, details of the
campaign
Reviewer list, statistics of interaction
indeces
Demographic statistics of audience
interaction on the reviewer's posts

18. INFLUENCER CONSULTING & BOOKING
Consultanc
y&Planning
Quotation
Influencer
selection
Influencer
participatio
n
Review
publishing
Report
Optimized time and cost, and
select the right influencer
COST-EFFECTIVE
Strategic strategy for content,
creating a viral campaign
STRATEGIC PLANNING

19. Image posting on
social networks
Check-in at
locations/events
Viral video
Livestream
Brand
representing
Video posting in
social networks
Beauty
Food
Hot mom/
Family
Travel
Model
Specialists
1
1
1
1
1
1
INFLUENCER CONSULTING
& BOOKING
Connect with many influencers in various industries
with diverse content development directions

20. OMNI-
FOUNDAT
ION FOR
CONTENT
DEVELOP
MENT

21. 04.
PROJECTS

22. SENDO - SALE TET
- Increase brand awareness before and during Tet Holiday
- Focus on small provinces (excluding HCM and HN)
Targets
- Make impression with target customers by using
influencers:
1. Share Tet videos.
2. Take pictures while using App Sendo.
3. Record short videos while using App Sendo.
4. Livestream and share how to hunt deal on App Sendo.
Campaign execution
Reviewers
Interactions
558
1,087,904
CHANNEL

23. CHANNELS
BAEMIN KITCHEN
- Introduce new feature "Baemin Kitchen"
Target
- Collaborate with lifestyle influencers to share moments,
integrate videos of living and dining scenes, experience
Baemin's kitchen feature, give advice for experience trial
from influencers and pages: Nguyen Ngoc Thach, Trinh
Nhuan, Vu Dino, Babykopo Home.
Interactions
178,172
Campaign execution

24. - Increase brand awareness for mineral water products for
sports people with specialized bottle caps
Target
-Collaborate with influencers who are sporty and active,
having fit and toned body, convey message "Lavie is the
natural alkaline mineral water" on various channels:
1. Influencers & KOLsto share photos taken with product
2. Tiktokers to create fun videos
3. Eco-friendly Groups / Pages
NATURAL ALKALINE MINERAL WATER
Campaign execution
CHANNELS

25. JAPANESE-PERFECT COMPLEXION
- Collaboration with more than 150 reviewers for Senka
products marketing (advantages for and benefits to the
skin)
150
Reviewers
Campaign execution
CHANNEL

26. CHICKITA RESTAURANT
- Increase awareness of Chikita restaurant.
- Increase the number of customers to experience and dine at
the restaurant.
Target
- Attract target customers through sharing about delicious
"chickita - chicken" dish and restaurant decor:
1. 12 Groups / Pages to share the experience of food and
space at the restaurant.
2. 140 Reviewers to take pictures and share experiences
at the restaurant.
3. 14 Tiktokers to make video sharing about the food and
restaurant’s space.
Interactions
4,693,200
Campaign execution
CHANNELS

27. - Create awareness of Coocaa's new products.
- Increase sales of new products on e-commerce.
Targets
- Cooperate with major newspapers in diverse fields like
lifestyle, technology, hot news: 24h newspaper, GenK,
VNEpress, Techroom, Tinh Tiet, Dan Tri etc to introduce
about outstanding features and prices offers of new TV
products.
Interactions
178,172
6
Newspapers
TV COOCAA
Campaign execution
CHANNEL

28. FURNITURE STORE
- Increase awareness and attract customers to check-in and
shop at Baya Furniture stores, which had opening ceremonies
in Ho Chi Minh and Hanoi.
Target
- Take advantage of the virality of young influencers or
small families, re-share their shopping moments at stores in
Ho Chi Minh and Hanoi.
Reviewers
iNTERACTIONS
11
18,348
Campaign Execution
CHANNEL

29. - Spread the message of healthy living for the whole family
with the companionship of Lavie Sparkling, thereby
increasing the awareness of the product.
Targets
- Collaborate with women and families who have concerns
about intake of sugar into their body and want to find a
healthy drink without bad substances to protect the health
of the whole family, thereby sharing the image of the whole
family eating and drinking happily with the presence of
Lavie Sparkling.
Interactions
53,948
39
Influencers & Reviewers
INNER BEAUTY
Campaign execution
CHANNEL

30. HOUSEHOLD APPLIANCES
- Create awareness for the benefits and strengths of 2
products: vacuum cleaners and induction cookers of Truehome
brand
Target
- Booking video review product: Sharing from Vat Vo studio
and building a story that integrates the household scenes of
DJ Mie & Hong Thanh when using Truehome induction
cookers.
22,815
Interactions
Campaign execution
CHANNEL

31. - Increase purchases and experience of lip scrub Unpa Bubi
Bubi Lip line.
Target
- Collaborate with influential beauty bloggers (Huong Witch,
Nguyen Newin) to create content sharing about lip care
tips, highlighting the strength lip scrub Unpa Bubi Bubi Lip
line.
Interactions
536,012
Campaign Execution
CHANNELS
TBC LIP SRUB

32. FERMENTED YOGHURT
-Increase awareness about the benefits of Betagen yogurt
and the number of people using Bentagen Fermented
Yogurt.
Target
- Cooperating with KOLs, Influencers: Develop content by
young people to increase awareness of health care and
protection and improve metabolism ... Influencers like Min,
Ribi Sachi to share about health protection during social
isolation.
Strategy
Interactions
145,084
45
Influencers & Reviewers
CHANNELS

33. - Attract customers to check in and try tea to celebrate
Dingtea's 7th birthday
Target
- Booking reviewers to check-in at store and try products
and receive vouchers. At the same time, reviewers
repeatedly share their 7-year journey with Dingtea.
Interactions
32,000
40
Reviewers
7TH BIRTHDAY
Campaign Execution
CHANNEL

34. CLOTHES RENTING APP
- Increase account registration and app usages.
Target
- Booking influencers: Product trials, sharing about app in 2
formats (Photos and videos) from the reviewer about
lifestyle and fashion.
Reviewers
Interactions
40
15,000
Campaign Execution
CHANNEL

35. VINFAST SPECIAL EDITION
- Spread information to students ageing 15-25, emphasizing
the fashionable feature of VinFast Impes Milky Sky and Ludo
Mint To Be limited edition electric scooters. This is the
collaboration between Vinfast and Son Tung MTP.
Target
- Revu teamed up with young influencers and 30 Micro
Influencers with stylish, youthful appearance and high
interaction to display the vehicle’s attractive and chic
styling.
Campaign Execution
CHANNEL
Reactions
74,921
Comments Shares
3,330 220

36. - Increase awareness and number of businesses using the
business banking application - eFast
Target
- Select the “Sharks” (successful investors) and influential
founders in different industries, reaching out to business
owners who need to optimize payment methods and
banking transactions for their company
EFAST APPLICATION
Campaign Execution
CHANNEL
Reactions
14,332
Comments Shares
563 368

37. BMV BIRTHDAY
- Create awareness about Brighton School's birthday program
- Attract families with young children to join
Target
- Collaborate with influencers who are parents with children
of kindergarten age to invite everyone to join the event.
Campaign Execution
CHANNEL
Influencers
Interactions
3
11,908

38. - Spread information about SeAbank limitless cashback
program
- Increase the number of people joining the Tet program
Targets
- Collaboration with 4 Influencers in 4 areas: shopping,
technology, financial management, breaking news with
specific content orientations, introducing the benefits and
the messages of the program “Limitless Cashback".
LIMITLESS CASHBACK
Campaign Execution
CHANNEL
Reactions
29,500
Comments Shares
201 41

39. HOMESAFE LIEN QUAN
- Convey the message "Stay home and play Lien Quan, protect
yourself" during the epidemic season.
Target
Create dancing movements and choreography,
collaboration with influencers about gaming, sceneries, viral
dances and spreading the chosen message.
Reviewers
Interactions
15
316,684
Campaign Execution
CHANNEL

40. - Create awareness of the incentive program "Combo
Vinhomes house & Vinfast car"
Target
- Booking young families to share about their experiences
and successes which brought about the opportunity to
have a house and a car early in life. From there, it leads to
the preferential programs of Vinhomes.
COMBO VINHOMES HOUSE&VINFAST AUTOMOBILE
Campaign Execution
CHANNEL
Reviewers
Interactions
15
2,879

41. OPENING & SALE OFF
- Increase brand awareness and kickoff viral sale program &
new store opening.
- Attract customers to shop at Mango stores in Ho Chi Minh &
Hanoi.
Targets
- Make use of young Micro influencers to share shopping
moments at Mango stores & everyday pictures in Mango
outfits to increase brand awareness.
Reviewers
Interactions
110
42,514
Campaign Execution
CHANNEL

42. REVU
VIETNAM
support@vn.revu.net
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