Business Intelligence and Datawarehousing

Business Intelligence & Data Warehousing Solutions ,[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Have you thought of this ? ,[object Object]

Problem with Organization having loads of data ,[object Object],I can’t find the data I need Data is scattered over the network many versions, subtle differences. I can’t get the data I need Need an expert to get the data. I can’t understand the data I found Available data poorly documented. I can’t use the data I found Results are unexpected; data needs to be transformed from one form. “ Although organizations are “Data Rich”, they are still “Information Poor” and a majority of the business users today are still going on “gut feel,” and not utilizing the data from these systems to make effective business decisions. ,[object Object],A B C D

Do these questions bother you ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Business Intelligence can help… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Data Warehouse : DATA INFORMATION Data Warehouse In Business Terms: Technique for assembling and managing data from various sources for the purpose of answering business questions. Thus making decisions that were not previously possible.

[object Object],Replace Change Insert Delete DB Legacy sources Flat files Data Sources Analysis Reporting Data Mining Data Warehouse Architecture Operational System Data Warehouse

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends Hidden Relationships Dependencies Data Warehouse

[object Object],What returns can I expect? ANALYSIS INSIGHTS BUSINESS BENEFITS Marketing & Sales Moment of Sales, Geographic distribution. Buying Patterns, Customer Segmentation , Most Preferred Products. Take correct decisions regarding your promotion strategy, target market, Market placement , Inventory management etc. Financial Actual to Estimated budget Analysis Cash flow trends over the years Profit centers and Cost Centre analysis. Calculate your exact ROI . Keep close watch on your companies financial position and take corrective action. Human Resources ,[object Object],[object Object],[object Object],Assure Employee Delight and keep them motivated. Better trained employees mean better productivity. Web ,[object Object],[object Object],[object Object],[object Object],Keep you website on top of all the search engine. Increase your reach world wide in a systematic way. Retain you customers on such high churn business model. Expand or contract your product line for better selling opportunities.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TPS Approach

[object Object],AA American Airlines set up a data warehouse to detect fraudulent ticket-processing, track ticket sales properly and ensure proper revenue is flowing into the company. It thus helped AA to save roughly $250,000 in development costs and expose fraud ticketing saving about $5 million in five years. DHL DHL now has a data warehouse that provides major benefits in its daily operational activities. A drastic drop in IT costs and significantly better information to make critical decisions provide added value of the business intelligence (BI) solution. Ringnes AS A subsidiary of the Carlsberg Group, and Norway's largest brewer/beverage distributor. With DWH they could creates new, actionable information about product shipment location and flow; Enables optimization of container and trailer use; Lays the groundwork for expanded control of the supply chain. ICICI Bank India's largest private sector bank with a network of 1,308 branches and 3,950 ATMs as well as robust Internet banking and having presence in 19 countries, including India. The bank generated terabytes of data with high volume of transactions. With Data warehouse ICICI bank could set up a enterprise wide DSS system , fraud detection, and various mining and forecasting systems which showed exceptional returns year on year .

[object Object],Qwest Twice a year Qwest sifts through its customer list looking for customers that have the potential to be more profitable. The company’s database contains as many as 200 observations about each customer’s calling patterns. By looking at demographic profiles, plus the mix of local versus long distance calls or whether a consumer has voice mail, Qwest can estimate potential spending. Next, the company determines how much of the customer’s likely telecom budget is already coming its way. Armed with that knowledge, Qwest sets a cut-off point for how much to spend on marketing to this customer. Royal Caribbean Royal Caribbean uses its database to offer spur of the moment cruise packages to fill all the berths on its ships. It focuses on retired people and single people because they are more able to make quick commitments. Fewer empty berths mean maximized profits for the cruise line. Fingerhut The skilful use of database marketing and relationship building has made catalogue house Fingerhut one of the nation’s largest direct mail marketers. Not only is its database full of demographic details such as age, marital status, and number of children, but it also tracks customer’s hobbies, interests, and birthdays. Fingerhut tailors mail offers based on what each customer is likely to buy. Fingerhut stays in continuous touch with customers through regular and special promotions, such as annual sweepstakes, free gifts, and deferred billing. Now the company has applied its database marketing to its web sites.

[object Object],Mars Mars is a market leader not only in candy but also in pet food. In Germany, Mars has compiled the names of virtually every cat owning family by contacting veterinarians and by advertising a free booklet titled “How to Take Care of Your Cat”. Those who request the booklet fill out a questionnaire, so mars know the cat’s name, age, and birthday. Mars now sends a birthday card to each cat each year, along with a new cat food sample or money saving coupons for Mars brands. American Express It is no wonder that, at its secret location in Phoenix, security guards watch over American Express’s 500 billion bytes of data on how its customers have used the company’s 35 million green, gold, and platinum charge cards. Amex uses the database to include precisely targeted offers in its monthly mailing of millions of customer bills. * Reference: Marketing Management by Philip Kotler & Kevin Keller.

Corporate Office: Transpacific Software Pvt Ltd 207,Madhava,BKC, Mumbai-400051, India Tel: 91-22-64512445/32522901 www.transpacific.in ,[object Object],Thank you

Business Intelligence and Datawarehousing

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