This is a presentation I gave recently to the West Virginia chapter of the Public Relations Society of America. My goal was to introduce our firm and its specialization to the state's PR network, as well as tell them about our unique approach to content marketing and the exciting projects we're working on currently.

1. Please play along:
@travelinreid
@weldtheweb
@WVwhitewater
@BechtelSummit
#WELDology
#gamification

2. HELLO
my name is

3. My Office 3 Years Ago
14ft.

4. My Office 2.5 Years Ago
6.25 ft.

5. My Office In January
12,000 ft.

6. Room 4 Talent

7. WE BELIEVE THAT
ADVENTURE,
ADRENALINE &
WILD PLACES
ENRICH LIVES
& CHANGE PEOPLE
FOR THE BETTER

8. #WELDology
1. Start w/ the ʻWhyʼ

9. Why?

10. #WELDology
2. People
consume information, but
they remember stories
... and they share them.

11. I should just
tell people
we make apps

12. Content marketing is the
creation of media and
immersion, crafted in such
a manner as to promote a
behavior from the audience
toward a specific goal.

13. content marketing =
∑
n
action
(stories + experiences)
0
#WELDology
3.

15. Content 4.
Builds
Community
#WELDology

16. Game Mechanic Appointments

17. Gamification Alarm-Clocking

18. Game Mechanics
Avoidance
Behavioral Momentum
Cascading Information Theory
Communal Discovery
Leaderboards
Chain Sequence
Fixed Interval Reward Schedule
Variable Ratio Reward Schedule
Free Lunch
Epic Meaning

19. Status (Level Up)
Achievement
Chain Sequence
Game Mechanics

20. The community that plays
5.together stays together
#gamification
#WELDology

21. www.SummitBechtelReserve.org

22. 10,600 acres
70,000 NPS acres next door
2013 National Jamboree
2017 National Jamboree
2019 World Jamboree
High Adventure Base
Leadership Training Center
Amphitheater
World-Class Action Sports
Summit Bechtel Reserve

24. Guys & Girls
Active Life
Causes
Gear
Tunes

25. Play Music Explore Outdoors
Feel Empowered Buy Gear
Share Friendship Take Action
Play Games Explore Service
Feel Fit Buy Threads Share
Achievement Lead Action
Play A Role Explore
Environment Feel Change
Share Anything That Matters

27. Game Mechanics
Avoidance
Behavioral Momentum
Cascading Information Theory
Communal Discovery
Leaderboards
Chain Sequence
Fixed Interval Reward Schedule
Variable Ratio Reward Schedule
Free Lunch
Epic Meaning

28. FTW!

29. Reid Williams
Chief Content Officer, WELD
reid@weldtheweb.com