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Finding Your Voice
   in Social Media




    Travis Warren, WhippleHill, Inc.
IA
              ED
         IP
    IK
W
                     “Social media is the combination of
                       people gathering together using
                    technology that allows for the sharing
                   of words, pictures and videos to create
                    engagement and and the opportunity
                             for shared meaning”

                              96.229.37.254 (talk)
                              20:37, 4 April 2009
IA
              ED
         IP
    IK
W



                     of words, pictures and
                         videos to create
                    engagement and and the
                     opportunity for shared
                            meaning”
N   G
               NI
           M EA
      ED
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               NI
           M EA
      ED
 H AR
S
N   G
               NI
           M EA
      ED
 H AR
S
N   G
               NI
           M EA
      ED
 H AR
S
N    G
             NI
           EA
  How many people participated our site?
  H AR
       ED
         M

 S

                50



                38



                25



                13



                 0
                         8


                                08


                                        08


                                                  08


                                                           08


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                                                                                              9


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                             20


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Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - March 2009)
Content + Comments
 = Shared Meaning
WHIPPLEHILL
CONTENT
          WHIPPLEHILL
WHIPPLEHILL
WHIPPLEHILL
Traffic Rankings Oct 2009
   RANK   WEB SITE        SITE TYPE        COUNTRY/COMPANY

    1     google.com      Portal/Search    Google

    2     facebook.com    Social Network   USA

    3     yahoo.com       Portal/Search    USA

    4     youtube.com     Social Network   Google

    5     live.com        Portal/Search    Microsoft

    6     wikipedia.org   Encyclopedia     USA

    7     blogger.com     Blogging         Google

    8     msn.com         Portal/Search    Microsoft

    9     Baidu.com       Social Network   China

    10    Yahoo!          Portal/Search    Japan



                                                             20
worcester academy -site:worcesteracademy.org
craiglist
Student

  Teacher
                         Alumni



Parent
                      Head of School




                               WHIPPLEHILL
Words    Video




Photos   Audio
Words



flickr.com/switchmorgan
wikis        commenting         micro-blogging     listservs

  blogging            social bookmarking         forums
WHIPPLEHILL
Photos

     flickr.com/multiget
Archives




           flickr.com/proctorarchives
What is the most popular
 camera on the web?
flickr/stillframe
Video


flickr.com/smilebig01
flickr/daniel_manning
Audio



flickr.com/splorp
How will
 school
websites
change ?




            WHIPPLEHILL
Social
Media     Your
         Website
Useful Patterns and
how to exploit them                    !
1. Empower you community
2. Create conversations
3. Personalize
4.Use established paradigms
5. Enable multiple touch points (like iphone)
6.Open up and do less


Art of Letting Go - Sören Stamer
</presentation>




                  WHIPPLEHILL
All Rights Reserved
flickr.com/splorp
http://creativecommons.org/about/
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